When it comes to sales proposal letters, it needs to be convincing enough where the need for a salesperson seems redundant. It also needs to have a good opener wherein the attention of the reader will be captured in a heartbeat and that his interest will continue up until the end of the letter. You also have to let the reader know why the proposal is going to be beneficial to him/her should they decide to take the offer. Presenting them with a few testimonials will also help to add more credibility to your sales letter.
There are a ton of tips that you can follow when it comes to your sales letters. There are also a few essential elements that you need to include to make it more convincing to your existing customers and new customers. We also included a few sample letters for you to use as a reference when you start making your own sales letter. Find out what the essential elements of a sales letter are by reading what we have in store for you.
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What Is a Sales Letter?
Before we head on to the writing tips, we will let you know what a sales letter is first. Sales letters are letters that are designed to be persuasive business letters. These letters are either sent to an existing customer or to a potential customer in the hopes that he/she will be convinced that purchasing the product or service is the solution to the current problem he/she has. Whether you are a new business or an established one, sales letters serve as a good form of communication between a customer and business owner.
Tips for Coming Up with a Good Sales Letter
When it comes to writing your sales letter, it is a good idea to put yourself in the shoes of your customer. Think about the needs and the wants of the customer and use this as the basis of how you will come up with a sales letter that will be the answer to an obstacle they are facing. Remember, you want to build a long-term relationship with your customers instead of this just being a one-time big-time thing. A logical and organized sales letter is what you need to present to them, so an organized and professional-looking cover letter is what you should prepare.
Assuming that you have ironed out your plans and that you have a good list of strategies to help you out. A sales letter is typically a part of a marketing plan to help you increase your revenues. After you have come up with a clear marketing strategy for your product or service, then it will be easier for you to come up with a way regarding how you want your product to be presented.
To help you achieve your marketing goals easier, you have to implement these eight useful tips for a sales letter. Make sure you have everything in place in order to avoid any mistakes.
- An effective sales letter is not short. Your sales letter is not a cover letter! It is not meant to be just one page long. It is supposed to have all of the details about the product or service. This is because your letter is supposed to do the salesperson’s job. There is no limit to the length of your sales letter. Make it as long as it needs to be to ensure that a successful sale is the end result.
- Include pictures. Since your sales letter is going to be lengthy, you can use pictures to show what your product or service is. You may also make use of pictures to show that your customers are happy to be using your product or service. Doing so enhances the chances of a purchase.
- Testimonials are highly encouraged. You can put this as a caption to the photos you will include in your letter. You can ask for a testimonial in a polite manner by making use of request forms. Referring to a few sample testimonial request forms can help you come up with the proper form to ask for credible testimonials from satisfied customers.
- Headlines will catch the attention of the reader. Demand for your reader’s attention. A good marketing proposal letter starts in an intriguing manner. Making use of headlines will help to catch the attention of the reader. Doing so will pique the interest of the reader and he/she will highly likely go through the rest of your proposal. Sell your product or service with human emotion. Think of the reasons why the reader might be needing your offer and use this as a starting point to making a catchy headline.
- Talk about the need. Follow-up your headline by having a quick discussion about the problem. Help them identify why this is considered to be a problem and let them know that you understand why they are having this problem.
- Make use of simple language. Avoid using slang, jargon, abbreviated words, or complicated vocabulary. Remember that just because you understand what you wrote, it does not mean that everyone else will. Using straightforward and simple language will help to make your offer more sellable.
- Start with a few then work your way up. Have a trial for your sales letter. Come up with a few people whom you can send your letters to. Check what the feedback is. If it is positive, add a few more people to send the letter to. Repeat the process until you reach your target number. This way, this will lessen the chances of your efforts getting wasted and you have a chance to make the necessary changes needed for your sales letter. It will be a good idea to attach a reply slip with a brief customer feedback form to your letter to ensure you know which parts of your proposal needs more attention.
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Sales Letter Format
A sales letter is used as a mode of communication between you and your customer. Since these letters are considered to be letters for business, a proper business letter format should be followed. Your sales letter should follow the following formatting tips:
- Start with your contact details. This will include your name, company phone number, and email address. You may also make use of a business letterhead or a company stationery if it is available.
- The date when your cover letter was written should also reflect in your letter.
- Include the details of your customer such as name, contact number, company name, etc. However, since you are going to send these letters in bulk, you may skip this section.
- If you know who you are addressing your letter to, start with an opening greeting, which will include the name of your recipient. You may also skip this section and have a subject line in its place instead.
- State your headline. Introduce your company and products. You should also include the purpose of the proposal.
- State in full detail the features and benefits they will get from purchasing your product or service.
- Make sure you end properly by restating your purpose and convincing them to contact you. Remember to always end on a positive note.
- Do not forget to include your name and affix your signature.
Explaining a new product can be done through the help of sales letters. Since you have the opportunity to have a long letter instead of just having a one-page letter, it is important that you come up with a clear strategy on how you can effectively present your sales letter to your customers or potential customers. There are no fixed rules on what you should talk about in your letters as these are the types of letters that are not canned and the ones that are more creative in manner.
Sales letters also serve as a good avenue for you to strengthen your relationship with existing customers and build rapport with your new customers. Because of this, there will be a higher chance where you will be able to increase your chances of getting a higher revenue. It may not be the easiest letter to write as it requires a large heap of your time to make a successful, but with the right amount of tips, formatting, and reference to a few sample proposal letter templates, you will be able to come up with a persuasive and successful sales letter.
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