Being the leading messaging platform in the world, Facebook Messenger has 1.3 billion users globally. This application enables people to communicate with each other, no matter where they are in the world. However, it is not best for formal interactions, especially for business. If you ask for donations from corporate entities and individuals, you could not just send a message through a messaging platform, right? This is when a donation letter proves its significance. Writing a letter is one of the best ways to politely and formally ask a person or institution for financial or in-kind donations.
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What Is a Request for Donation Letter?
Organizations don’t always receive donations on a regular basis. While some people give financial contributions on their own will, other nonprofits have to earn donations through solicitations or requests. And they can do this by writing a donation request letter. It is a document usually written by a nonprofit or charity to appeal to the hearts of potential donors. The typical donation letter format presents the need, the solution, and the hero (the donor). Check these sample donation request letter for nonprofit for you to have a clearer picture of the content of the said document.
Several Types of Fundraising Letters
Even if the common goal in writing fundraising letters is to ask corporate entities and individuals for financial or in-kind help, there are different types of this document specifically tailored for one purpose. Here are some of the examples of a fundraising letter:
- Church Fundraising Letters – As the name itself implies, you write a church fundraising letter when asking for church-related activities. Moreover, you can use this letter for charity auction item requests, sponsorship requests, church building funds, and other fundraising event donations.
- Individual Fundraising Letters – Some people may believe that nonprofits are only the ones who can ask for donations. However, we sometimes fail to think that there are also individuals who need to raise money for a cause. If you are one of these individuals, you can write a fundraising letter and explain there how much you need financial or in-kind help. You can read a sample letter asking for donations for a family in need so you can attain effective message delivery.
- Sponsorship Letters – Nonprofits use sponsorship letters when they seek sponsors for an event or project they are organizing. In most cases, the sponsors will receive an incentive for the financial or in-kind donations they grant to the organization.
- Donation Thank-You Letter – When a donor writes a letter of intent to give a donation and donates to an organization or an individual, the recipient should respond with a donation thank you letter. Doing so will make them feel that their help is very much appreciated. You can also include a donation receipt letter along with this document.
How Do You Write a Donation Letter?
If you have read a sample letter asking for donations for a school or a donation letter template, then you probably have an idea of how to write an effective donation letter. But if you need a guide as you write one, follow the steps provided below.
1. Start with the Basics
Just like writing any other type of letter, you start with the heading information. On the next line, type in the recipient’s name, address, and the date you wrote the letter. Now, before you start writing the content of the document, make sure to extend courtesy to the recipient through a salutation.
2. Tell a Story
The first part of the content of your donation letter should inspire the readers. You can do this by telling a story about your organization’s mission for the greater good of the community. See to it that you target the content to their emotions to entice them to be a part of the change your organization aims to have.
3. Encourage the Recipient
After encouraging them to take part in your mission, your recipient would ask how they can do so. Therefore, you must present concrete ways detailing how they can contribute. Specify the help that you need and explain the positive impact their donations would cause. Also, make sure to include your personal contact information or your organization’s. This way, it would be easier for the recipients to reach out to you.
4. Express Gratitude
Even if you are unsure that the recipient of the letter will donate, you must still thank them for taking the time to read the message and for considering to contribute to your cause.
Which companies donate the most?
According to the Business Insider, the top five companies who donated most to charity are the following: Gilead Sciences ($388 million), Wells Fargo & Company ($287 million), Goldman Sachs Group ($280 million), Google ($255 million), and JPMorgan Chase & Company ($250 million). Note that these figures were their donations to charities in the United States last 2017.
How can I get donations to charity?
Aside from writing letters, you should also launch a social media campaign to reach a wider audience. Also, it would greatly help to have a website wherein the donors can process their donations. Lastly, always thank the people for their good hearts. When they feel acknowledged, it is more likely that they will donate again.
Who benefits from donations?
Overall, donations help those who are in need. Charitable organizations focus on the homeless, abandoned children, students who need scholarships, and victims of natural calamities.
With over 4 billion people who are active on the Internet, communicating with each other has become more efficient. While we usually make use of this commodity to talk with our friends and loved ones, why don’t we use it as an avenue to encourage people to contribute to society by donating? Aside from sending donations through mail, organizations can also utilize the Internet to send these letters to the selected recipients immediately. This way, it would only take a few minutes or seconds for the document to reach its recipient. However, bear in mind not to use messaging applications. Instead, send your letters through emails.
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