With the coronavirus outbreak in 2020, the government and charitable institutions have made it possible to provide those in need with enough resources to survive. The country’s funds plus the donations were used to help the citizenry to mitigate the impact of the pandemic. While some people donate out of their free will, some organizations prefer to send out donation request letters to potential donors. Writing this letter enables them to communicate with the recipients and encourage them to extend a helping hand. If you want to learn more about this letter, continue reading below.
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What Is a Donation Letter?
A donation letter is a formal document usually written by nonprofit organizations to appeal to an individual or a charitable institution to donate. In most cases, nonprofits use this tool to ask for financial support or in-kind gift. It accompanies other fundraising ways for a project, event, and more causes that would lead to the betterment of the community. When a potential donor wants to lend a helping hand, he or she may respond with a letter of intent to donate.
How to Write a Donation Request Letter
You can send donation letters to your family members, friends, members of the community, or even established companies. Regardless of who your recipient will be, you have to make sure that you communicate your needs effectively. Here’s how:
1. Put It All Together
A charity donation letter and a school donation letter may vary in content. However, they follow an identical donation letter format. With this, the first thing that should appear in the document is your letterhead, which consists of your organization’s name, logo, address, and contact details. Now, you will then write the recipients name, address, and the date when you wrote the letter. Each item stated should occupy one line. Leave two lines blank and write a salutation.
2. Highlight Relationship with the Donor
If the donor has already been a part of your fundraising efforts or sponsorship programs, it would be best to appreciate these past commitments. Remind them how their good heart has played an essential role in fulfilling your organization’s mission to the community.
3. Let The Recipients Feel
Like a sample donation request letter for nonprofit, you need to appeal to the emotions of the recipient. And you can do so by telling a story. Help them visualize how much your chosen beneficiary needs the money or in-kind help.
4. Call to Action
After telling them a story of your organization’s mission, you should give them a definite method of how they can extend their help for your cause. Encourage them to take action in making a positive change happen and specify your current needs. Also, give them the avenue to reach out to you by providing the organization’s or your personal contact details.
5. Say Thanks
Lastly, it would be best if you expressed your gratitude to the recipients even though you are not sure of their willingness to donate. Thank them for allowing you to convey how much you need their help. If your solicitation or donation request letter gets a reply, don’t forget to write a donation thank you letter immediately. You can also attach a donation receipt letter with it as proof that you have received their monetary or in-kind help.
How do I address a donation request letter?
Your recipient would highly appreciate it the donation letter is personalized. That is why you have to address it directly to them for you to connect with them on a personal yet professional level.
What do I say when giving a donation?
If you are the donor, you don’t just directly give your donations to the beneficiary. Respond to the donation letter you received. In doing so, make sure to specify the amount you will send. You may also explain what inspired you to contribute to the organization’s cause.
What are the different types of donations?
Aside from the usual financial and in-kind gifts, the different types of donations are the following:
- Charitable Bequests
- Endowment Funds
- Gifts of Life Insurance
- Charitable Annuities
In someone’s hopelessness, there are people with good hearts who are willing to rekindle the hope lost. Philanthropists all over the world have worked hand-in-hand during the upsurge of the COVID-19 pandemic. In fact, the Center for Disaster Philanthropy has received more than $10 billion as of May 2020. While some organizations settle with launching an online fundraising campaign, others would prefer to write a personalized letter. If you are given this task, you may download one of the donation letter templates provided in this article. With a template at your disposal, writing this type of letter will be quick and hassle-free.
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