The worldwide pandemic has affected a lot of businesses, especially the hotel industry. With the pandemic, comes an economic downturn that hotels are suffering hard from. Unfortunately, the pandemic hasn’t ended yet and there are still few bookings in hotels compared to pre-pandemic days. While we’ve learned a lot of things in this pandemic, it is far from over. However, that doesn’t mean hotels just stop their operations forever. That is why hoteliers need an action plan post-lockdown to recover from this crisis. Here are some ways on how to make a action plan while surviving the Covid-19 pandemic.
9+ Hotel Action Plan Samples
1. Hotel Emergency Action Plan Template
2. Hotel Sales and Marketing Action Plan Template
3. Covid-19 Hotel Action Plan
4. Hotel Security Action Plan
5. Spa Hotel Action Plan
6. Hotel Investment Action Plan
7. Hotel Trust Action Plan
8. Employee Hotel Action Plan
9. Sample Hotel Action Plan
10. Hotel Emergency Action Plan
What is an Action Plan?
How to Make a Hotel Action Plan
Always Reach Out to Your Customers
Maintain constant visibility to your customers. Promote the tourists’ spots near your hotel and entice them to stay in your accommodations. Another thing to do is increase your brand awareness to your customers. Engage them in the dream of having a relaxing staycation in your hotel through your boosting your commercials and press releases to your social media sites, to your website, or email marketing campaigns.
Make the Locals Your Target Market
Since international travel is still banned in most countries, there are less likely international tourists checking in hotels right now. However, locals and domestic travelers can now easily travel, so why not shift your target audience to the locals? Most locals are itching to go out and have a nice vacation while staying safe; so why don’t you give them this opportunity?
With the rise of the demand of locals booking in hotels, don’t stay behind this trend. Some things you can include in your action plan is to offer discounts and special offers for local tourists. You can also open your hotel for working professionals who are working from home a chance to change their setting, and they can do their work in the comforts of your hotel with spacious working areas and high-speed internet while practicing social distancing and following health protocols.
Provide Assistance to Your Community
The Covid-19 pandemic has brought a lot of hardships in everyone’s lives. So many people are struggling whether if it’s financial problems or health problems. The action plan must also include some humanitarian efforts to help lessen the burden of the struggles in our community.
Some examples you can do to offer help is giving special offers or discounts to healthcare workers and frontliners who need some time off and relaxation from all the stress they’ve endured or offer help to the local government to let expatriates stay in your hotel who need to self-isolate first before they can go home to their loved ones. You can also open your restaurant for online delivery services.
Have a Covid-19 Safety Plan
The Covid-19 Pandemic has brought a lot of attention to and importance to cleanliness and hygiene. Everyone is much more self-aware to practice good hygiene and establishments, especially hotels, are expected to level up in their tidiness. Your action plan can’t skip this part. Include in your action plan that you will be following the health protocols that the government has mandated. Prioritize the health and safety of your guests and employees. Strategize further on how you’re going to clean and disinfect rooms, furniture, equipment, and various areas in the hotel. Furthermore, include in your action plan that you’ll be showing the guests that you are cleaning the hotel and disinfecting it. This will help dispel your guests’ anxiety about the level of safety and cleanliness of your hotel and will likely stay in your hotel.
What is considered a good hotel occupancy rate?
An ideal and great hotel occupancy rate must be between 70% and 95%.
How can I improve my hotel performance?
To help improve your hotel’s performance, you should know your target market holistically. You should cater to different personalities, profiles, expectations, and needs of your guests. Focus on their experience and envision that they should have the best service. You can also invest in hotel software that helps study the hotel market nowadays. This will help you strategize on how to entice more guests to stay in your hotel.
Even though the future is much more uncertain more than ever, it doesn’t mean you have to let it affect your business. With proper planning and strategies, you will always be ready and prepared to face any challenges that will shake how your hotel will operate. Always have a contingency plan just to be more secured in dealing with drastic changes. If you want to create a hotel action plan now, refer to our free sample templates above. They are just one click away to download so download it now!
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