Businesses and corporations who wish to further expand their ventures without using the mainstream methods of marketing like advertisements, commercials, billboards, and etc. often opt to a much more mutually beneficial interaction like sponsorships. Sponsorships are financial or in-kind or sometimes even promotional support of any sort of activity. Businesses and corporations often sponsor events, shows, groups, charity causes, and organizations, especially non-profit organizations, to reach specific business goals and increase their chances of staying on top of the competition in the market.
Sponsorship is a marketing strategy but unlike mainstream forms of advertising, both parties actually benefit from it. The sponsored party receives financial assistance to help defray costs and sometimes in-kind assistance which provides them with adequate materials and instruments they might need, while the sponsor business or corporation receives much needed customer interaction in reterun by associating with specific events that their customers care about.
Since sponsorships are more or less a collaboration between two or sometimes even multiple companies and organizations. To ensure proper communication and information dissemination between multiple parties who wish to work together in a sponsorship, it is vital to come up with a medium that is brief, straightforward, and contains current and factual information that is relevant to all parties involved and the sponsorship they are working with. This is where a sponsorship fact sheet comes in. It’s brief, straightforward, clear and concise, factual, and most of all, convenient, when properly drafted and written of course. Check out these sponsorship fact sheet samples listed below to help you write an effective and comprehensive fact sheet for your sponsorship plans today.
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What Is a Sponsorship Fact Sheet?
Fact sheets are documents used in the business and corporate world usually as a marketing initiative. These are effective as it contains factual and relevant information about a business or product and presents it in a brief yet concise and effective manner. Aside from being used as a marketing strategy, fact sheets are also used as communication mediums between two separate organizations or two different departments. Its effective as such for the same reasons. It conveys information in a short but effective manner.
It also makes information dissemination a lot more convenient because it takes significantly less time reading and reviewing a fact sheet compared to rummaging through endless documents and data that hasn’t been compiled properly yet. Essentially, its a document with summarized and already analyzed data that makes communication a lot more convenient and effective.
How to Write a Sponsorship Fact Sheet
Fact sheets are a little tricky to write because you are compressing so much information in a single or only a couple documents. It’s more than just slapping information together, you also have to make sure that the information is comprehensive, sensible, and easy to follow. It’s really easy to mess up a fact sheet. To prevent doing so, there are some key components that you have to keep in mind, or else, your fact sheet would just lead to more confusion that clarity. These key components will be discusses more in detail below.
The header serves as the overall title of your fact sheet. It can be your company’s name, name of the event, or a unique name of this particular sponsorship, either way, the choice is yours. The title should be striking as we want to grab hold of the reader’s attention right of the bat. Combined with a bold and striking font, the header should be able to do that with relative ease.
- Company description
Right after the title, you should include a short description of your company and why you chose to sponsor this particular event or organization. It doesn’t have to be really long as this should not be the majority of your fact sheet’s contents. Just include enough to tell what your company is and what’s it about, your products and service or specialization, and of course, contact details and information. Making sure that the readers know where and who to contact for more inquiries.
- Mission and Vision statements
Again, this should not be the majority of the contents. Include a brief mission and vision statemen to convey your values as a company. This is also just a really good place for a tagline or motto for your company, so you should consider that as well.
- Describe the nature of the sponsorship
Finally, the full content of your fact sheet. This should talk about the full nature of the sponsorship, what it covers, its duration, and other aspects that might be included such as in-kind sponsors, promotions, or if you want to add your own segment to the event or show, given that you are a valuable sponsor. You should also list what to expect to gain after this sponsorship agreement and what benefits can both parties gain out of it. It is also advised to use graphics like graphs, tables, and other visual aides to help put some personality in your fact sheet. Visually appealing will always be a plus.
What is an example of sponsorship?
One of the most globally successful sponsorship is without a doubt the NFL Super Bowl half-time show. The sponsorship helped Pepsi Co. promote its brand and at the same time help NFL extend the reach of its show through the half-time show.
What do sponsors get in return?
Sponsors provide funding or materials to several events and organizations in exchange for business exposure and the chance to gain new customers.
What are the disadvantages of sponsorship?
You could be involved in potential controversies due to the actions and events made by the person/event/brand that you are sponsoring since you are already linked to them. As with all marketing initiatives, sponsorships are no different, there is little to no guaranteed return on investment.
Sponsorships has a lot of benefits for your company despite the potential risks, if done well. Sponsorships can go a long way and more for the growth of your company and for the promotion of the event as well. Then again, only if done well, fact sheets can provide that significant amount of assistance especially when communicating as it just makes it relatively easy and convenient.
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