Different achievements—whether large-scale or not—completed by an individual or group deserves more than a round of applause. Sometimes, the reward of the accomplishment can be in the form of simple dinner parties or a corporate event. When such occasions happen, having an event planner to organize the upcoming celebration will lessen the load of other employees. Aside from event invitations, the forthcoming affair also needs an event brochure. So, learn more about the importance of this material and choose from the event brochure samples available here.
FREE 26+ Event Brochure Samples
1. Event Tri-Fold Brochure Template
2. Event Bi-Fold Brochure Template
3. Event Planner Tri-Fold Brochure Template
4. Event Planner Bi-Fold Brochure Template
5. Event Planning Tri-Fold Brochure Template
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9. Event Planner Bi-Fold Brochure Sample
10. Event Planner Tri-Fold Brochure Sample
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14. Special Event Brochure
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What Is an Event Brochure?
Hundreds of years ago, human civilization celebrated particular events in a very distinct way. The modern-day version, in comparison, has lighter and safer activities than those of the way ancestors observed their various festivals. In the past, emerging communities offered varieties of sacrifices to their deities during honorary feasts. Today, the only things given to planners are event proposals and an event itinerary. In simple terms, event brochures are design materials containing details of the approaching event. Whether it is a fundraising event or an anniversary dinner party, the information will be stated in the corporate event brochure.
According to the website Event Manager Blog (EventMB), the event budget remains the biggest concern for a corporate event planning team. The online company conducted research and revealed that 82% of event coordinators see the budget plan as a concern from the beginning and end of an event. In addition, an article from the Oxford Economics and Events Industry Council showed that the average expenses of meetings and conferences reach almost $1,294 per person. Despite the possible expenditures, celebrating events is part of the social norm. And in a way, events expand the circle of a company.
How To Design an Event Brochure
In many cases, the event brochure reflects the capabilities and competence of the company. The item not only acts as a company brochure, but it is also a testament to the firm’s professionalism and proficiency. With that, the graphic design and layout of the event brochure should look flawless. So, what are the steps in creating an excellent event brochure?
1. Gather the Essential Details of the Upcoming Event
When making the brochure design, you have to start by gathering all the details of the event. Will it happen in summer or spring? Does the celebration have a theme? If you have all the information, you can begin creating the outline or draft of the brochure. Some planners look at other brochure design ideas in magazines to have inspiration.
2. Choose the Appropriate Motif
Next, select the motif or theme of the occasion. The color schemes will affect the overall look of the event, so choose the shades carefully. When the details have been established, make an event cost analysis and event calendar. Present the documents to the officers or supervisors and ask for feedback.
3. Create an Intensive and Informative Layout
If the draft receives the approval of the managers, you should use an event planning checklist to lay out the contents and details needed in the event brochure. If it’s a fundraising brochure, make sure to include a heartwarming message from the president or CEO of the company.
4. Send or Distribute the Material
After completing the event brochure, you can start distributing the document to the right people. Besides the brochure, you may also add a business event flyer. Don’t forget to list down the recipients of the invitation. You can contact the guests to inquire about their response to the request.
Can I add maps with landmarks on the event brochure?
If the location of the event venue is new or different from the usual spot, then adding maps or landmarks on the event pamphlet will help the guest. More than a guide, the creative brochure also serves as one of the official invitations handed out by the event coordinator.
What are the yearly occasions I should know about?
Several companies celebrate particular holidays like Christmas, New Year’s Day, Independence Day, and Easter Sunday. Other yearly occasions are company anniversaries and employee birthdays. When the functions are drawing near, the firm will make New Year brochures and Easter brochures.
Does the event brochure need a list schedule?
When companies create conference brochures, the schedule of events is included in the material. This business event brochure will assist guests who may be potential customers, investors, and partners. Hence, having sufficient information on modern brochure matters.
Entrepreneurs encounter different opportunities when it comes to widening the business circle. Some business owners meet potential clients and investors at unexpected dinner parties. At other times, some moguls connect to other corporate names through conferences and seminars. And importantly, special events like weddings, product launches, and charity events can attract the eye of respectable individuals. With that, companies should use different promotional materials—flyer templates, brochures, and event leaflets—to spread the word.
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