Walking and riding in horse-drawn carriages might have worked in ancient times, but you’ll get nowhere without a car these days. As of 2018, there are over 273.6 million registered vehicles in the United States alone. This is why car products and services are essential to every family. However, there’s a swarm of competition ahead of you. Stand out and promote your brand with a car brochure efficiently. This provides your audience with useful and compelling details about your business to help you gain their trust. Scroll below for more details about car brochures.
FREE 15+ Car Brochure Samples
1. Car Rental Bi-Fold Brochure Sample
2. Car Rental Tri-Fold Brochure
3. Car Sale Brochure
4. Car Wash Tri-Fold Brochure
5. Car Wash Bi-Fold Brochure
6. Car Wash A3 Tri-Fold Brochure
7. Car Detailing Tri-Fold Brochure
8. Car Rental Bi-Fold Brochure
9. Car Show Tri-Fold Brochure Template
10. Car and Automotive Workshop Tri-Fold Brochure
11. Car Advertisement Bi-Fold Brochure Template
12. Car Insurance Company Tri-Fold Brochure Template
13. Auto Car Brochure
14. Vintage Car Dealership Brochure
15. Car Detailing Trifold Brochure
16. Automotive Car Brochure Template
What Is a Car Brochure?
A car brochure is a promotional printed document that provides informative details about a brand or company’s automobile products, auto services, car exhibits, and other related topics. While this might belong to the banner of traditional marketing strategies, advertisers have now integrated this method to adapt to modern promotional ways. They are now producing digital brochures for online distribution.
Why Do Brochures Work
In 2016, Statista’s record showed that 79% of small to medium enterprises are already using brochures and flyers as a means of promotion. It’s not surprising that small businesses would tap into this efficient material in reaching out to their audience because it provides a lot of benefits. According to Chron, a brochure is beneficial because it’s multi-purpose and low-cost. Because it has more space, it provides more comprehensive detail about your brand’s campaign.
The digital age brought drastic changes to the business scene that altered the majority of its operations, especially its marketing processes. Even with everything and everyone’s reliance online, why do brochures still work? Firstly, a brochure’s versatile feature allows you to customize its content to your liking. This helps you distribute your branding message more effectively. Compared to websites and social media space, a brochure’s distribution is also more focused. If you hand them out within your store’s vicinity, people visiting the area will surely notice you. And because it’s a canvas that allows your creativity to flow in, you can make you tri-fold brochures or bi-fold brochures attractive for your audience.
How to Make a Car Brochure
Here are some tips that can help you make your car brochure:
1. Highlight Your Objectives
Start your process by identifying what your brochure’s purpose is going to be. Determine your objectives. Do you want to draw clients for your rental services? Are you promoting a car dealership firm? Do you want to advertise your car wash business? Identifying your goal for this first before diving into the creative stages provides you ample ideas for both your brochure’s design layout and content. You will be able to make an outline of what your texts are going to be and how you will put the call to action in place. This will serve as a sturdy stepping stone in making your car marketing brochure.
2. Consider Your Audiences
Another crucial source of ideas for your content and brochure designs is getting to know your market or target audience. Depending on your brand’s products and services, purpose, location, and other factors, you will know what type of clients will get interested in what you do. Go beyond their demographics and discover their needs and preferences. This helps you customize your brochure’s layout in a way that will catch their attention. If you want to attract car collectors to your auto show, you can make an event brochure for the said occasion. If you’re offering repair services, car owners will get really interested in an auto repair service brochure.
3. Keep Your Text Minimal
You might have a lot of content ideas for your brochure, but a wordy layout is never attractive. Anyone who will read your advertising brochure will only pay attention to your handout for a couple of seconds before deciding whether to bag the copy or feed it to the bin. Seeing long paragraphs and lengthy captions might look overwhelming and will discourage them from reading for more. If you want to achieve a minimal text content, start by making a draft of your content. Keep only the necessary details and discard the rest. Make your sentences simple, short, direct, and compelling.
4. Showcase Your Brand
A brochure is a marketing tool. It represents your promotional efforts to endorse your brand to the public. If you want to impart what you do to your audience, they must recognize you. This is why integrating branding elements on your brochure is important, especially if you’re new to the industry. You can make use of your brand’s logo, font style, and color scheme. You can also apply this to your other promotional materials in various channels such as social media ads, posters, flyers, and others.
What are some disadvantages to using a brochure?
A brochure’s disadvantages include the following:
- It can be discarded easily.
- It has limited space compared to online platforms.
- Its production process takes time.
What are the standard sizes of a brochure?
The standard sizes of a brochure are 8.5″ x 11″, 8.5″ x 14″, 11″ x 17, and 11″ x 25.5″.
What are the basic components of a brochure?
The basic components of a brochure are the headline, company details, information about the promoted product or services, and a call to action.
Given its lasting significance and popularity, your auto business has a huge potential to grow and prosper in the industry. However, that’s only possible with the right promotional tools and strategies to use when introducing your brand to the public. Tap into the efficiency of a brochure and avail any of our high-quality car brochure templates. Download now!
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