Marketing specialists are responsible for the marketing strategy of the company. They create practical and creative marketing solutions by doing some research and observations by looking through the market’s trending pulse. They collaborate with other team departments to materialize their solutions and finally apply it to the company’s marketing agenda.
To learn more about the role of a marketing specialists, you can look up these 9+ Marketing Specialist Job Description Samples. It will give you insights about the role they play within the company and how their contributions helped the society.
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Role of a Marketing Specialists
As mentioned above, the marketing specialists are responsible for the marketing plan and its product releases. Here are a few of description of their job duties:
- researches, observes, and analyzes different kinds of marketing information, which includes market trends, pricing schedules, competitor’s offer, other product specifications, and demographic data;
- presents findings to the marketing team and discuss about solutions and what action to take in creating a perfect marketing strategy;
- develops new marketing strategies and campaigns;
- collaborates with the creative team to come up with the branding ideas, graphic designs for the campaign, and other promotional materials;
- chooses the perfect medium for product promotions;
- implements the brand marketing guidelines to all the products to create uniformity to each campaign;
- gives out updates from time to time about the latest trend within the market;
- keeps track of all the marketing strategy results and generates detailed reports with data analysis and other feedback;
- depending on the results of the marketing strategies, they might also be responsible for the plan adjustments, in order to catch up with the market trends; and
- organizes a meeting with the top-level management to discuss about their findings and marketing strategy plan.
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There are actually two kinds of marketing specialists, the traditional and the digital.
Traditional Marketing Specialists
These kinds of specialists focuses on the traditional method of marketing solutions. They usually focus on the actual type of marketing, like the actual product being promoted to actual places such as malls or any other establishments. They also use actual advertising materials in order to connect with the customers. Examples of it are
- billboard ads,
- print ads (newspaper and wall prints),
- visual displays within appropriate establishments,
- flyers, and
- TV ads.
Digital Marketing Specialists
These are the types of specialists that focuses on digital marketing. The marketing strategy is to promote the product through digital means and by the use of any new technologies such as smartphones and computers, and this needs to be connected to the Internet. The common mediums affiliated with such marketing strategies are famous blog, social media sites such as Facebook, Twitter, even Instagram, and other famous mobile applications such as Snapchat and Viber.
If you want more marketing job description samples, you might want to check out Marketing Manager Job Descriptions.
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