A brand positioning statement is an outline of who your company is among all the other businesses of the same nature. It describes how unique you are and what are the good traits that your business has that no other company has. Creating your brand statement is as crucial as the marketing tools that you use to increase your profit and to get ahead in the competition. In fact, it is already a strong marketing tool as it tells others the foundation of how you work as a company. If you are someone who looks into updating or creating your brand positioning statement for your company, what are the things that you need to consider? To get started, you can start out by checking out our free brand positioning statement samples. Keep reading. 

10+ Brand Positioning Statement Samples

1. Brand Positioning Statement

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2. Printable Brand Positioning Statement

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3. Brand Positioning Statement Worksheet

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4. Brand Positioning Statement Model

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5. Brand Positioning Statement Worksheet Sample

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6. Brand Positioning Statement and Tagline

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7. Editable Brand Positioning Statement

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8. Standard Brand Positioning Statement

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9. Blank Brand Positioning Statement

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10. Professional Brand Positioning Statement

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11. Brand Positioning Statement Structure

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Contents of a Brand Positioning Statement

  • Your audience

 

Your audience is the group of people that you want to reach out to promote your product and services. While the nature of your business may apply to a wide range of people categories, you should narrow your focus on those you think will most likely buy and benefit from your product or service. From there, you will see that other groups of people will find interest in your company interesting. 

 

  • Creating your brand name

 

Your brand name should be created in accordance with the knowledge of what kind of industry you are in and the functions of the benefits of your company’s creation. Most of the time, creating your brand name comes after the positioning statement has been created so that you can make it as a basis of your brand name where both jive hand in hand to make your arrival in the market as strong as possible. 

 

  • Narrow down your company category

 

Your positioning statement should make your business stand out among others but should also tell your target market what specific kind of business you are. If you are selling medicine for cough, you should be able to present what kind of cough medicine you sell. Is it a non drowsy or drowse-inducing kind of cough medicine. The narrower your category is, the better that people will recognize your brand among others in the market. It may be hard to market your company in a narrower category but it will make you recognizable to possible customers and business partners. 

 

  • The uniqueness that you have as a business

 

This is perhaps the most important point that business owners should consider when writing  their brand positioning statement as this showcases the things that you have over others despite being in the same product category. This is where you formulate strategies that will reach your market on the emotional and physical level. In this way, you will be able to leave a long-lasting mark in them and will have an automatic recall effect to them. You can also think of promotional stunts that you can to be able to have an impact on your market. Whichever applies to you, there should be something that you can offer that others don’t have. 

What is a descriptor?

A short statement that comes after a brand name to describe what kind of product it is. Ex. Starbucks “Coffee”, Dell “Computers”.

What does freemium mean?

It is a concoction of the word “free” and “premium” which means a number basic services given for free by businesses, with options to upgrade to a more advanced service at a cost.

What does a generic brand mean?

A branding for a product or service that lacks the unique positioning and is known to have no recognizable brand logo. Example: Walgreens-brand Ibuprofen.

 

It is indeed a challenging task to leave a long lasting impression to people and business owners have this kind of dilemma along with other concerns that they have to face with keeping up with the competition. No matter how impressive your brand positioning statement might be,  your company should be able to live up to it so that the impression that you leave doesn’t only end on one or more paragraphs but must also be seen in how you do business with integrity. 

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