Have you ever experienced writing a marketing proposal? But then, you suddenly get confused about what really is the problem that you are trying to solve. There are a lot of organizations that are really excited about showing their own clients with regards to their creative solutions. However, during the process, they fail to focus on what really is the problem of their client and even fail to understand the challenge. If there comes a time that there will be a misalignment happening between the problem and the solution, there will be a tendency that your client will question if you are really right for them. There will be a lack of understanding on your part especially in terms of the problem that you are trying to solve. Don’t lose hope! This is where a problem statement comes in.
What is a marketing problem statement? It is defined as something that aims to point out various challenges that are currently faced by your clients. This includes any type of difficulties like understanding the customers and doesn’t even include goals or objectives that you are trying to achieve. A good problem statement must have an ability to describe the gap between the current performance and the desired future performance. It should include any absolute measures of the problem or issue and not on the possible cause of the problem or solution.
10+ Marketing Problem Statement Samples
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Problem statements are said to have three elements which includes the problem itself which should be stated clearly and with enough detail that explains why it is very essential, the method or manner of solving the problem which should also be stated as a working thesis, and the purpose which states the objective and the scope of the document.
Writing Marketing Problem Statement
- You should be specific with the details as possible.
- You should be able to clearly identify your target market.
- Know the size of your market and also the problem.
- Describe the current situation.
- Remember that the problem itself lies in the market space and the problem has nothing to do with you. Make the goal of your problem statement to demonstrate the challenges that your clients may encounter every day.
Writing a marketing problem statement allows you to provide a breakdown of the problem. Before you are going to summarize the problem, you have to fully understand the context. You may consider asking questions about the biggest inhibitor to growth, biggest pain point, obsessions, topics in your internal meetings, gaps in the sales process, lost deals, complaints, etc.
When creating a problem statement, you have to think about a particular user, make a list of things that you will be doing in a week, choose one task and be able to describe it from the perspective of the users, and write one obstacle or challenge and describe how it makes you feel.
How do you write a problem statement for a customer?
You don’t have to mention the product in the statement. All you have to do is to articulate the status quo, think about the limitations, target a specific group, and provide measurable outcomes.
How do you breakdown a problem statement?
Write down the specific problem, result of the problem, the situation, and the opportunity.
How do you solve a problem?
First, you have to identify the issues. You have to be clear of what the problem really is. Try to understand others’ interests and list possible solutions that you think might help in solving the problem. Evaluate the options and document the agreements. Lastly, you have to agree on contingencies, monitoring, and evaluation.
If you want to see more samples and format, check out some marketing problem statement samples and templates provided in the article for your reference.
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