Establishing a brand is important in every business entity as branding distinguishes a company from its competitors. So, if you are tasked to create a branding proposal for a client or for the company that you are working for, make sure to come up with one that is compelling and that will stand out among the rest of the competitors. Looking for samples or references in case you want to start creating a branding proposal? Browse through our collection of branding proposal samples contained in this article.
Branding Proposal Samples
1. Modern Branding Proposal Sample
When creating a branding proposal, it is important to make sure that your client understood all aspects of branding, know the effects of the branding over long term, know the importance of your services for their business growth, and understand that they need to spend a certain amount because your service is worth more than the amount they are paying. In this way, you can encourage and compel the prospect to invest in hiring your services. The above sample will serve as your guide in case you do not know where to start and what to include in your branding proposal.
2. Corporate Branding Management Proposal
What must be included in a branding proposal? Here are some items that you must not miss: the problem statement or the challenges currently faced by the client, the solution that you provide for them, the benefits that they can enjoy when they avail of your service, the cost of your service, and the call-to-action. Knowing this will surely put your foot one step forward so your future clients to trust in you since you are already creating a name in the industry.
3. Branding and Marketing Service Proposal
In this branding and marketing service proposal, the following sections can be seen: concept summary, company experience, brand discovery, brand map, technical approach, reporting, case studies, portfolio, and references. In your proposal, you must clearly establish your worth so that your client will trust in your services and acknowledge that the service that they are paying is something that is valuable for the company.
4. Branding Development Proposal Sample
While different service providers have different approaches in developing a brand for their client, they have certain processes in common. These process phases are as follows: logo development, stationery designs, and corporate identity manual. In the logo development phase, ideas are being explored in order to come up with a draft of a logo that represents the identity of the company, and the ideas are to be reviewed and approved by the client until the final design can be achieved after revisions. Stationery designs include company letterhead, business envelope, business invoice, payment voucher, ID card, among others.
5. Simple Rebranding Proposal Sample
When a company has already created a logo and establish a brand, it does not necessarily mean that they can no longer change their identity. In fact, when the sales of the company no longer meet the projected or targeted sales for a long period of time, then maybe it is about time to improve the company’s branding. A lot of companies will revise their logo, modify the colors, change their fonts, and make other minimal changes to improve the visual appeal of the logo. On the other hand, there are also companies that would entirely change their logo especially when they change their name and business focus.
6. Visual Branding Project Proposal
The delivery of the proposal is something that can make or break the offer. Hence, it is important that your proposal is organized and well-formatted. As can be seen from the visual branding project proposal sample above, it has the following sections: preliminary discovery results where key needs, deliverables, and design guidelines are presented; project approach which consists of discovery, compositions, refined compositions, final design, and deliverables; the solution which contains options for the package; conclusion; agreement and signature; and deliverable sample.
7. Product Branding Proposal Sample
No matter what your industry is or the products and services that you are offering, establishing your brand is important in order to earn the trust of your customers. Remember that many people would believe in the quality of the product the moment that they recognize the brand. Hence, when you create a proposal, you must inform the client regarding the importance of branding in order for them to understand the value of the service that they are availing from you.
8. Request for Branding Service Proposal
A lot of companies would consult and ask the services of graphic designers and marketers in order to come up with branding elements that are significant to the company and the one that will leave a mark on the customers’ minds. The above sample is a request for branding services. In order to help the service providers come up with a good proposal, the company requesting the proposal must submit the company’s information, such as the background of the company, scope of work, and goods or services.
9. Community Branding Proposal Sample
Why is community branding important? It is important because it is an avenue to tell the story of a community. In effect, tourists and visitors will be attracted to the place, which will lead to an increase in the economy of the community. This is also a chance to improve and rediscover the place and everything the community has to offer.
10. Branding Strategy Proposal Sample
This is a sample of a proposal that is concise and straight to the point. As can be observed from the sample, it contains the following key topics: situation, approach, goals, strategies, tactics, and estimated cost for implementation. It is worth noting that the preparer of the proposal must carefully estimate the cost so that the actual cost will not greatly differ the estimated or budgeted cost.
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