Just do it, Get a Mac, Nike, Apple. The sheer success of these ad campaigns encapsulates the art of marketing. When you have a product, and you have this presented so well to the public that they want to purchase it, is essentially what marketing is all about. It is an art, because this requires not only great salesmanship and management skills but also a great deal of creativity.
The decision that went into the distribution of ads for the products above had to be made by a group of marketing executives, which includes marketing directors. Simply put, marketing directors oversee marketing strategies. For more on them, see these Job Description Samples.
Executive Director of Marketing Job Description
Director of Sales and Marketing Job Description
Associate Director of Marketing Job Description
Director of Marketing & Development Job Description
Hotel Director of Marketing Job Description
There are so many great products out in the market. Many of those, however, do not get deserved success. A few only get to the status that Nike or Apple has achieved, and theirs is owed in large part to impeccable and effective marketing design as carried out by the most talented of marketing directors.
Take Mini Cooper as a great example too. When it entered the United States automobile industry, it was unlike any other car in the market in terms of its features. Needless to say, it did not catch on quickly. Then came the brand’s legendary “Let’s Sip, Not Guzzle” campaign. By pandering the features that it has to offer to consumers, the Mini Cooper accelerated to great success. The slogan appealed to the public by selling the car’s modulated or “sipping” use of gas, and the convenience that comes with its diminutive body and size.
Marketing directors were behind such a stellar move. To quote noted marketing executive Margaret Molloy, “Great execution is the ultimate differentiator,” and striving to do this for brands and companies are marketing directors.
What a Marketing Director Does
A marketing director is in charge of the overall planning that goes into a company and its products and services. This responsibility broadly includes
- the design and distribution of the company’s brand, and
- the development of products and strategies.
To do this well, a marketing director must constantly be on the pulse of the ever-changing needs of customers to be able to appeal to them effectively. At the same time, communicating to customers requires creative input to grab ahold of customers’ attention and to achieve product or brand recall.
The Difference Between a Marketing Director and a Marketing Manager
Basically, marketing directors map out the company’s strategies, which are then carried out by marketing managers. Design and development is to marketing directors, as sales and distribution is to marketing managers. For general work in marketing, see these Marketing Job Description Samples, and for reference on one other type of position in the marketing sector are these Marketing Assistant Job Description Samples.
Executive Director Marketing Service Job Description
Business and Marketing Director Job Description
Director of Marketing Communication Job Description
Director of Marketing Job Description Responsibilities
Personal Assistant Director of Marketing Job Description
Qualifications of a Marketing Director
To work as a marketing director, one must have
- a bachelor’s degree in marketing, and preferably
- has taken further studies.
A bonus to these qualifications is if the applicant has had experience in marketing programs, and the like, and has received awards and recognitions.
Be particular with these qualifications and with the overall employment of a marketing director. For guidance, see these Job Description Templates. Hiring the best ones is so crucial because the work that marketing directors do is at the heart and soul of their companies.
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