A business proposal letter is a letter written by business owners to encourage or sell to prospective buyers to use or purchase their products and services. A business proposal should also include the specifications about the product being sold, like price, quality and quantity, delivery date and time, packaging, and payment terms.
Business owners write business proposals as a way to sustain their businesses, by marketing their products to prospective companies or buyers. One of the goals of writing business proposals is to gain the trust of their buyers, and, in the long run, their loyalty. We have Sample Letters to help you create the best business proposal.
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What to Write in a Business Proposal Letter?
You want to make a first impression to your prospective buyer. To do that you will need to include the following to your business proposal:
- A Business Proposal Cover Letter will include the name of your company, your name, the date of submission, as well as the name of the person you will be submitting the proposal to.
- An executive summary contains information on what you will do or provide and how the customer will benefit from the proposal.
- It should also state your target market or your consumer, and how likely they are to consume your products or services.
- Clearly state your qualifications to demonstrate to your prospective buyers that you are capable of doing or providing what you are proposing.
- Provide a clear contract and pricing. Don’t let your buyer assume or misunderstand anything about your proposal.
What Is a Letter of Proposal?
A proposal letter is written to ask permission or suggestion to make a purchase, write an article about, or do a project. Since it is a written suggestion, all the ideas that one has in mind can be written there, and an action should be taken or provided for those specific ideas. You may also check Sample Proposal Letters.
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Types of Proposals
- A preliminary proposal is requested by a sponsor to minimize putting too much effort on a full proposal. They may be in the form of a letter of intent or an abstract of the plan or proposal.
- A solicited proposal is a response to a specific project. It should adhere to the guidelines being asked from that project. One type of a solicited proposal is a Request for Proposal or RFP.
- A renewal proposal is used to request for continued support from their sponsors for a project that is still existing.
- Limited submissions mean that the sponsor or sponsors are limiting the number of proposals an institution can submit.
- A revised budget is requested by a sponsor when they want to fund a proposed project whose original budget is different.
- An unsolicited proposal is submitted to a sponsor who did not ask for a solicitation but is believed to have an interest in the project.
- The supplemental proposal is used to request to increase the sponsor’s support to the current budget for any plans of expansion.
- A revised proposal is a proposal that has been modified but is not yet officially approved or declined by the sponsor. If the proposal is declined, a new one should be created.
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How to Write a Business Proposal
- Once you have determined your prospective buyers and found a good timing for your product, you need to choose the best Business Proposal Format for your business proposal.
- Make an impressive cover letter and outline the scope of your project or product. Tell them why you are the best company for the job.
- This is optional, but you may add a table of contents so that the reader can easily find what they are looking for.
- The body of your proposal should answer the who, what, where, when, how, and why questions about your proposal. Include a disclaimer about the type of products or work you can provide.
- Create a conclusion that has a call of action. This will encourage your client to take immediate action.
- Lastly, you should never forget to thank your client for taking time to review your proposal.
What Is a Marketing Letter?
What makes a marketing letter different from a Business Proposal? While a business proposal is a sales pitch, a marketing letter is a publication or a newsletter that provides information related to marketing conditions and expectations. They are usually sent by businesses to their clients. Marketing letters also provide marketing commentaries and investment recommendations.
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How to Write an Effective Business Proposal/Letter
- Use the proper or appropriate format for your proposal.
- When writing a Business Proposal Letter to Client, always address the needs of your client, the administration, and the solution.
- You need first to understand the clients’s business and what they are going through.
- Address the client’s needs in your business proposal and why you are the best person or company that can do the job.
- Clearly state the product or service prices and the contract. Do not leave any room for confusion or for the client to assume anything.
- Make your sentences short and simple. Use simple words and do not use any jargon in your proposal letter.
- If you have to, you can add in graphs or pictures to make the client understand the proposal better.
- Include important and appropriate information in your letter. You may also include customer reviews and the link to your website.
- Close your proposal by thanking the client for their time and consideration. Also include a call to action to encourage them to respond to your proposal immediately.
- Always have it spell-checked and proofread for any spelling or grammatical errors. This way your business proposal will look very presentable.
If you are interested in looking for other kinds of letters, you can browse through our website. Our sample templates are free and easy to download. You can easily edit them per your specifications or needs. The file size of the samples are lightweight since they are in PDF and Doc formats, which are compatible to most devices and office applications. What are you waiting for? Download now!
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