We may not actually realize it often but the world of marketing is versatile as it applies to all organizations including business organizations, educational, medical, government, non-government, social, religious, and cultural organizations. For these organizations to flourish, to meet their organizational goals, and invite people to be aware of them, they market their products and services to satisfy the specific needs and wants of people. For a person who is working in the field of marketing, the opportunity to work and join marketing campaigns is endless. To handle a marketing campaign project, one must need a scope of work. Writing a scope of work (SOW) is the first step toward starting a working relationship with a new client. It represents the first impression between you and your client, and it helps both parties agree to terms, conditions, requirements, and expectations. Read the article to find out how to make a marketing scope of work.
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What is Scope of Work?
Scope of work is a formal agreement specifying all requirements, terms, and expectations, between the service provider (in this case, you as the marketing manager) and the client. It defines what should be expected, what will be provided, and what terms will be agreed upon. With this practice, you can eliminate ambiguity and misunderstanding with the agreement between you and the client made.
Details to Include in the Marketing Scope of Work
Include the following details below to make up the scope of work. Every section is important to properly define the project you will do and its outcome, the schedule of when it’s done and due, and the payment procedure for the project.
The deliverables are the expected outcome of your work for the client’s project. Deliverables are tangible products such as reports, or software, product, or services so when you provide the deliverables of your marketing project, you must be able to provide the following materials.
The project timeline will chronologically show when it will start and when it will end. Make a timeline of all the work you’re going to do to fulfill the deliverables and complete the project. The timeline should consist of a schedule of the duration of the project and how often you’ll work on the project. Make sure to present your full timeline to your client. Use visual aids to guide your client on understanding your timeline better. Visual aids can make your timeline seem more organized and readable.
3. Duties and Responsibilities
Identify your duties and responsibilities in the project. Be specific in identifying your responsibilities so your client will know all the things you’re doing to complete the project. Below are some tasks related to the marketing field (regardless of your position) that you can put in your scope of work:
- Negotiate contracts with clients, advertising media companies for products to be advertised
- Research and plan advertising campaigns
- Research and familiarize the different forms of media such as radio, television, print, online, and billboards
- Decide which media to use to advertise a product or service
- Oversee creative elements and layouts in marketing campaigns
- Organize market research studies and analyze their findings
- Develop pricing strategies for products to be marketed
- Meet with clients to present campaigns
- Offer advice and marketing strategies to clients
- Oversee staff and ensure deadlines are met
Reports are important in every project to keep you on track. You need to make progress reports or status reports for your client to update them on what part of the project you’re working on so they can also monitor your progress to see if your work is on schedule or not. In your scope of work, define what type of reports and how often you’ll send them to your client.
Never forget to emphasize the payment on the scope of work. Put the amount of your service fee, the amount of the materials and tools you will need, and the schedule of the payment due. Discuss this thoroughly with your client since there might be any changes to this.
What are the different types of marketing managers?
- Advertising managers: They create interest for products and services, prepare a budget for campaigns, and work with sales staff to design advertising campaigns for clients.
- Public relations managers: They are responsible for maintaining a positive public image for their client base by generating press releases and programs to promote a good image.
- Marketing managers: They estimate the demand for a product and identify markets where the product will thrive and develop pricing strategies to maximize market share.
- Promotions managers: They direct and plan programs by using promotion materials to increase sales and profits.
- Brand managers: They are responsible for creating brand assets for a company or a product.
- Sales managers: They direct the sales force, set goals, and enforce profit projections for the organization.
What are the five marketing concepts?
The five marketing concepts are production concept, product concept, selling concept, marketing concept, and societal marketing concept.
What are the seven Cs of marketing?
The 7Cs of marketing are clients, convenience, competition, communication, consistency, creative content, and credibility.
The scope of work is basically the key to the project’s success since it helps make sure everyone’s on the same page. Once it is finalized, make sure it is free from grammatical and spelling errors. To help you get started on making your scope of work, download our free sample templates above.
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