FREE 10+ Social Media Marketing Agreement Samples in MS Word | Pages | Google Docs | PDF

According to the Pew Research Center’s Social Media Use Report in 2019, Americans’ usage of Facebook and other social media platforms remains the same. Specifically, 69% use Facebook, 73% use YouTube, 37% use Instagram, and the rest for various platforms. This report shows that social media indeed is the place to connect with the population, including for business prospects and partnerships. That’s why there are lots of social media marketing agencies and marketers providing their services and expertise to companies. And just like any other job, there needs to be an agreement between the client and the marketer.

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What Is a Social Media Marketing Agreement?

A social media marketing agreement is a type of document that states the agreed terms and conditions, and the business agreement that a marketer and a client will sign. It will guide both parties to knowing and executing their responsibilities. Also, it will state the details of the payments of the client as he receives the marketer’s services.

How To Create a Social Media Marketing Agreement

MarketingSherpa surveyed consumer preference and brand following, and one of their survey results detailed that 58% of the ] respondents admitted that they follow brands on social media. And their reasons for hitting the follow button include receiving coupons, incentives, and learning about new products. Keeping that in mind, it just means that businesses reach audiences better digitally.

Unfortunately, not every business owner knows how to rule social media; that’s why they hire marketers like you who can help them make a solid social media marketing plan and execute it. But, before you shake any potential client’s hands, you must first draft and finalize a social media marketing agreement to sign. And, you can easily make that with the tips below:

1. Identify Who the Parties Are Correctly

One error in the spelling of a party’s name or address can cause you a lot of trouble, specifically legal contract issues and burdens. So, make sure that you cite the names and every detail of the parties involved accurately. This also includes the parties’ company or business names and organizations.

2. Negotiate on the Agreement Duration

You are not the only party in the agreement who will be signing since there’s also your client and others involved. It means you have to discuss with them the dates when you will begin and end your social media marketing service. Once finalized, state the dates in the contract along with other relevant dates to note, such as the payment due dates.

3. Be Careful with the Terms that You Use

Some words have varying meanings or definitions in different industries and languages, so you should include their definitions in the agreement to avoid misunderstandings. Aside from that, you must also make your contract bulletproof. One area in specific is in stating the number of times you allow your client to establish contract amendments and work orders. Being transparent with the frequency protects you from unintended liabilities and responsibilities.

4. Add Necessary Clauses

Being a social media marketer can be a tough job, more so when you have a client who is difficult to handle. That’s why you should include clauses about the agreement termination, late payment fees, information disclosure, and confidentiality to avoid any contract disputes in the future.

5. Don’t Worry About the Length of Your Agreement Scope

A scope of work or scope statement in a social media marketing agreement can become lengthy, especially when you include all the essentials. So, make sure that you cover the entirety and purpose, the goal, the types and limitations of your marketing services, and what you require from the client. You can add more if you need to. Also, use basic language to explain the scope fully.

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