According to the Pew Research Center’s Social Media Use Report in 2019, Americans’ usage of Facebook and other social media platforms remains the same. Specifically, 69% use Facebook, 73% use YouTube, 37% use Instagram, and the rest for various platforms. This report shows that social media indeed is the place to connect with the population, including for business prospects and partnerships. That’s why there are lots of social media marketing agencies and marketers providing their services and expertise to companies. And just like any other job, there needs to be a contract when one agrees to take such services, specifically, a social media marketing contract.
FREE 7+ Social Media Marketing Contract Samples
1. Social Media Marketing Agreement
2. Social Media Client/Marketing Agreement
3. University Social Media Agreement Sample
4. Sponsored Social Media Agreement
5. Digital Marketing Coaching Agreement
6. Basic Social Media Marketing Agreement
7. Sample Social Media Marketing Agreement
8. Chamber & Affiliate Marketing Agreement
What Is a Social Media Marketing Contract?
A social media marketing contract is a type of document that states the agreed terms and conditions, and the business agreement that a marketer and a client will sign. It will guide both parties to knowing and executing their responsibilities. Also, it will state the details of the payments of the client as he receives the marketer’s services.
How To Create a Social Media Marketing Contract
MarketingSherpa surveyed consumer preference and brand following, and one of their survey results detailed that 58% of the ] respondents admitted that they follow brands on social media. And their reasons for hitting the follow button include receiving coupons, incentives, and learning about new products. Keeping that in mind, it just means that businesses reach audiences better digitally.
Unfortunately, not every business owner knows how to rule social media; that’s why they hire marketers like you who can help them make a solid social media marketing plan and execute it. But, before you shake any potential client’s hands, you must first draft and finalize a social media marketing contract to sign. And, you can easily make that with the tips below:
1. Identify Who the Parties Are Correctly
One error in the spelling of a party’s name or address can cause you a lot of trouble, specifically legal contract issues and burdens. So, make sure that you cite the names and every detail of the parties involved accurately. This also includes the parties’ company or business names and organizations.
2. Negotiate on the Contract Duration
You are not the only party in the contract agreement who will be signing since there’s also your client and others involved. It means you have to discuss with them the dates when you will begin and end your social media marketing service. Once finalized, state the dates in the contract along with other relevant dates to note, such as the payment due dates.
3. Be Careful with the Terms that You Use
Some words have varying meanings or definitions in different industries and languages, so you should include their definitions in the contract to avoid misunderstandings. Aside from that, you must also make your contract bulletproof. One area in specific is in stating the number of times you allow your client to establish contract amendments and work orders. Being transparent with the frequency protects you from unintended liabilities and responsibilities.
4. Add Necessary Clauses
Being a social media marketer can be a tough job, more so when you have a client who is difficult to handle. That’s why you should include clauses about the contract termination, late payment fees, information disclosure, and confidentiality to avoid any contract disputes in the future.
5. Don’t Worry About the Length of Your Contract Scope
A scope of work or scope statement in a social media marketing contract can become lengthy, especially when you include all the essentials. So, make sure that you cover the entirety and purpose of the contract or agreement, the goal, the types and limitations of your marketing services, and what you require from the client. You can add more if you need to. Also, use basic language to explain the scope fully.
How can I have a social media marketing contract in different file formats?
You can use document converters or simply export the social media marketing contract into your desired file format. For instance, when you choose to use a contract form in DOC and would want to have it in PDF, then exporting it is the key. On the other hand, if you want a social marketing contract in PDF to become DOC, then a converter would be the best tool that you can use.
What makes a social media marketing contract valid?
Just like any other contract, a social media marketing contract becomes valid when the involved parties, specifically the marketer and the client, have established a mutual agreement and affixed their signature in the contract. Also, there needs to be a statement that specifies the goods or services exchanged with the payment. But, on the one hand, some states have further requirements that make a contract valid. That’s why you must know the specifications of your state, or get the services of an attorney to guide you through the process of validating the contract.
Can I reuse a social media marketing contract template with my future clients?
Of course, you can reuse social media marketing contract templates. But, when you do, you must not forget to adjust, alter, or update the contents of the contract, especially the names of your clients and the dates stated in it. On the one hand, you can opt to retain the other parts of the contract, since it will most likely have the same terms and conditions unless you add some to meet your client’s needs.
A company’s presence in the digital realm is essential and must be strategized properly. And because of the expertise of social media marketers like you, any company can have its brand online with well-structured and well-written advertisements to engage audiences better. Furthermore, never forget the relevance of discussing, negotiating, and obeying the contents of the contract that you signed with every client that you have.
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