Is your line of work dedicated to developing new food products to be mass-produced and sold for consumers? In this age where all types of food are produced regularly and countless food companies developing new products, it can be a tricky business to stand out from all the competitors. However, if you have a brilliant idea for a new food product and would want to share it with your company chairmen and investors, you need to write a proposal to help you present your idea well. Read the article to know how to create a new food product proposal.

3+ New Food Product Proposal Samples

1. New Food Product Proposal

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2. Sample New Food Product Proposal

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3. Simple New Food Product Proposal

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3. New Food Products Buying Proposal

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4. Vendor New Food Product Proposal

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How to Develop a New Food Product?

1. Idea Generation and Screening

A new food product comes from an idea. Food developers occur new ideas from their creative minds due to a certain market trend, brainstorming sessions, or even from a eureka moment. They list down their ideas to help them remember why they’ve come up with them in the first place. The idea screening is where ideas are analyzed one by one. A number of reasons and considerations can narrow down the ideas for a new food product list.

2. Market Research

Market research is done to back up the idea with reliable sources on why this should be produced and launched in the public. The analyses they are going to do are target market, geographical, price, competition, and SWOT. They also need to review the business regulations as well.

3. Product Specifications

Product specification is where the description of the food product is explained extensively. It explains the different raw materials to be used as ingredients, different processing methods, quality control, quality assurance, packaging and storage conditions, etc. This is also where the description of the product is explained extensively.

4. Feasibility Study

A feasibility study is necessary to ensure the viability of the new food product. A technical and financial feasibility study is done to see if the food product is realistically possible to produce and manufacture.

5. Process Development

The process development identifies the process of a new product line, change of existing layout, different processing methods, training employees to produce the product.

6. Prototype Development and Testing

Prototype development is important to use as a reference for large-scale production and testing to be released in the market. It explains the process of managing ingredients, the process of making the product, and production, storage, and packaging.

7. Launching of the Product

Launching is the final step after testing the product through various stages.

Details to Include in a New Food Product Proposal

  1. Name and Brief Description: Provide the name of your food product. Make sure it is clear, concise, and easy to remember and pronounce. Describe the product well. The description must explain what the product looks like, its nutritional benefits, its uniqueness compared to existing food products, and its marketability.
  2.  Rationale and Target Group: This section is where you will explain the main purpose of creating the food product. Cite sources to help back your claims and reasoning. You also need to identify your target market. You don’t have to be totally specific in describing your target market since your food product, even though it is targeted to a particular group of people, can still be consumed outside that group.
  3. Ingredients and Materials Required: Provide a comprehensive list of ingredients and materials you used to create the product. Include the sources of these ingredients and materials,  and the measurement of ingredients you used.
  4. Stages in Production Process: This section is where you map out the complete process of how the food product is created. Make sure to start at the very first process of the production until the end. You can use a process map to make this section more understandable.
  5. Packaging, Storage, and Transportation Requirements: Provide comprehensive details on the packaging, storing, and transporting of the new food product. Make sure that your details are in accordance with state and federal laws.
  6. Marketing Strategies: You may need to plan this alongside a marketing consultant to help you on how you can effectively promote your new product. State what strategies you will use to entice your target market to buy and try the new product.

FAQs

What type of goods is a food product?

A food product is an example of a consumer good. Consumer goods are products bought for consumption by a consumer.

What makes a good food product?

For a food product to be good it must not only have a good quality, but it should be safe and free of impurities and contaminants, the ingredients are properly labeled, have a good tracking system, readily available in stores, and produced in a sustainable and ethical manner.

Once you’re done writing the proposal, review it first for any errors and revise them well before you present and negotiate it to your investors or the head of your company. Ensure that you’re knowledgeable of the product to be able to answer queries from the proposal you’re proposing to. To help you get started creating the proposal, download our free sample templates above to use as your guide!

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