Golfers, just like any other athletes, have a lot of expenses that sometimes are too costly. Costs in training, equipment, and joining in tournaments can dent a golfer’s pocket; especially if they are trying to make it on top and rank high in various events. That’s why sometimes they sought businesses to sponsor them to help combat the costs, and at the same time, do a promotional strategy for their sponsors. If you’re a golfer reading this and you’re looking for a sponsor, the first thing you need to do is to create a sponsorship proposal before approaching any businesses. Read the article to know how to create a golf sponsorship proposal.
10+ Golf Sponsorship Proposal Samples
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11. Printable Golf Sponsorship Proposal
How Does Golf Sponsorship Work?
Golf sponsorship works just like any other sponsorship; the company that sponsors the athlete provides the equipment the athlete will use and have their branding printed on it. Sometimes they give some funds to the athlete and have the athlete promote their brand. Other brands demand the athlete to share their winnings such as sharing their winnings to the charities that are beneficiaries of the company. This is done because sponsorship is a marketing and branding technique.
How to Create a Club Sponsorship Proposal
1. Create the Title Page
The first part of your proposal is where you put the title of your proposal and your name as the golf athlete. Write down in your proposal that it is written for the following company (write down their name and address) that you are proposing to and the date the proposal is sent.
2. Introduce Yourself
The next thing to include in the proposal is an introduction of yourself. The introduction must include your basic information such as your level of expertise in golf, your ranking record, and the national or local tournaments and golf competitions you have joined so far. Include an explanation of why you’re looking for a sponsor, what the money will be used for, and it will greatly benefit you.
The best way to get a golf sponsorship is to rank in the top 30 in your local golf event. If you’re still in college, it’s best to aim to spot in the top 5 of the ranking to ensure a sponsorship with businesses. However, if you’re nowhere near that rank, the chances of getting a sponsorship are still high as long as you participate in high-profile events.
3. Explain How the Partnership Can Benefit the Sponsor
To convince the business that you’re asking for sponsorship, you need to include in your proposal the advantages the sponsor will get if they fund you. Explain how partnering with you as a marketing strategy can improve their customer base, and increase community involvement in their brand. Explain how you’ll do your part in the marketing efforts. Convince them that you’re the perfect brand ambassador by telling them your presence in the social media world and your prominence in the golf community (remind them again of the awards you’ve won in the past golf events).
4. Discuss Your Sponsorship Levels
Let the business know that they have options on how to give you funds, the amount of money they can give, and how the sponsorship will work by providing a copy of your sponsorship packages. The copy must include the different sponsorship levels and the items that are included in the package. These items must be the following stipulations you’re going to do in exchange for the partnership
How much does it cost to sponsor a golfer?
Depending on how prominent the golf player is, the amount that sponsors will give to the athlete will depend. For example, for high profile golfers, their sponsors pay around $75,000 per year to put their names on the front of tour player’s hats. Players who are sponsored by brands usually wear hats with the sponsor’s company name or logo as part of their deal.
What types of companies sponsor golfers?
The types of companies that sponsor golfers are in the automobile sector, high-class watches brands, alcoholic beverages companies, sports apparel brands, credit card companies, and soda brands.
When proposing to various businesses for a sponsorship deal, speak well and don’t be intimidated to show your personality. Your marketability as an athlete and as a normal person is important. Be humble and don’t make unrealistic demands. It’s easy to get sponsorship when you’re approachable and genuine. To make sure you can land on sponsorship or two, keep all your options open; try to propose to multiple companies as much as possible. After all, a lot of companies are willing to sponsor athletes as part of their corporate social responsibility. To create your sponsorship proposal, download our free sample templates provided above to use your reference in creating your proposal!
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