Ventures and projects cost money. Regarding of type, shape, and size. You know that, I know that, everybody knows that. It’s the single principle behind businesses conducting new ventures and projects for their companies. Spending and earning money. Luckily other companies know this as well. That’s why they immediately jump on the chance to sponsor a project of another company even from different industries. Especially if in turn they receive a good marketing for their products and services. Sponsorships are financial or even promotional support of any project or activity an organization will undertake. Benefits from sponsorships go both ways, the sponsored entity receives monetary and financial funding to aid their venture, while the sponsor receives marketing and the promotion of their company.

Marketing and  advertisements are important for all kinds of corporations and organizations who want to expand their customer demographic and attract new potential clients in the market. Advertisements are essentially a form of marketing communication that employs a non-personal message to promote and sell a product. Sponsors who help fund advertising projects are usually those businesses who wish to promote their own products and services, aside from the products and services that their sponsored organization is marketing. It essentially works like this, let’s say your company wants to advertise your own products, but you barely have enough budget and resources to make your advertisements reach far and wide. So typically, you look for a sponsor, and luckily their is one. So what happens now is that you’ll include the name of your sponsor and their logo in your own advertisement. You won’t just be selling your own products or services, but  also the products and services of your sponsor. I think that’s the simplest way I can explain it. Sponsorships are often critical components for many projects, sometimes even the difference between the failure and success of your venture. So, to make sure that you land those sponsorships for your organization, you’ll need to write a winning sponsorship proposal to pitch to your potential sponsors. The first step to take to draft a well-written sponsorship proposal is to check out these advertising sponsorship proposal samples that we have listed down below. After you’ve gotten yourself acquainted with the document, what it looks like and how it works, feel free to use these samples as guides or even as templates for your own sponsorship proposal.

4+ Advertising Sponsorship Proposal Samples

1. Advertising Sponsorship Proposal

Details
File Format
  • PDF
  • MS Word
  • Apple Pages
  • Google docs

Download

2. Sample Advertising Sponsorship Proposal

Details
File Format
  • PDF

Size: 2 MB

Download

3. Simple Advertising Sponsorship Proposal

Details
File Format
  • PDF

Size: 293 KB

Download

4. Event Advertising and Sponsorship Proposal

Details
File Format
  • PDF

Size: 182 KB

Download

5. Advertising Sponsorship Proposal Example

Details
File Format
  • PDF

Size: 822 KB

Download

What Is an Advertising Sponsorship Proposal?

An advertising sponsorship proposal, or just any sponsorship proposal out there, is a formal offer to do business between two separate parties. The potential sponsor, and the entity that is to be sponsored. The document offers specific opportunities to do business and establish a potential business partnership with your organization. If you need additional funding for whatever project you ight be working on, then a sponsorship proposal is the best tool you can use to secure that sponsorship. A well written sponsorship proposal helps you secure financial funding and potentially even more for this project and the next. The reason why sponsorships are so sought after is it just takes off a huge load from the back of the project developer, and even enabling them to expand the boundaries of their venture. Sponsorship proposals should contain enough information that the sponsor might need to gain a thorough understanding of what they will be sponsoring and the benefits that they can expect from this partnership. You should be able to present your company’s values, goals, and background through this document, as well as other details that resonate with your prospective sponsor.

How to Write an Advertising Sponsorship Proposal

Sponsorships are just essentially marketing deals. One entity offers material and financial support to another, who in turn receives much needed marketing and the promotion of their products and services. It is greatly recommended that you use a template when writing your sponsorship proposal like the ones we’ve provided above to help you format your document properly. Listed below are the steps that you should follow and keep in mind during the writing process to write a winning proposal.

  1. Do your research
    Before you actually approach the sponsor that you chose, make sure that you understand them first. What their brand is, their products, and what they ultimately stand for. So that you can have a better idea of how their sponsorship can benefit their own venture, hence giving you the right context you need to write a persuasive proposal. Take your time in understanding your sponsor, don’t generalize things, they’ll notice.
  2. Highlight the opportunity
    Write a short paragraph of the opportunity that you are bringing forward. Restate the facts about the project that you want to be sponsored or even just your organization itself.
  3. Overview
    Provide a detailed overview of the target audience and the demographic of your customers. Include the market, the media reach for your project, and the kind of publicity their company will be exposed to with your sponsorship.
  4. Deliverables
    Specify the partnership deliverables, the things that you can show to your sponsors. Will you give them merchandise, materials, posters, the works.
  5. Finances
    Name your starting price. Be clear with how much money, goods, services, or assistance are you looking for from your sponsor.
  6. Credentials
    Present your credentials such as your background and the background of your organization. Let your potential sponsors know that working with you will be a worthwhile investment on their part. Describe past projects, ventures, and partnerships that were a success.
  7. Deadline
    Lastly, give them a deadline to reply. Deadlines are always good methods to weed out the companies that don’t take you and your organization seriously.

After the final draft of your proposal, give it some final reviews and proofread it. It’s even better if you let someone else proofread it. This will help you identify awkward parts and weird tones of your document. A clean and well written draft should be worth the extra effort.

FAQs

What do sponsors get in return?

Sponsors provide material and financial funding in exchange for business and market exposure, gaining the chance to reach new customers.

How long should a sponsorship proposal be?

Your document may be 4-5 pages long, with each page containing a different section. An attractive cover page that presents an engaging and professional image can also prove to be useful.

What is an example of a sponsorship?

One of the world’s most successful sponsorships is the NFL Super Bowl Half-Time Show.

No matter what form your sponsorship is and what you want it to be, the setup for your proposal should be just about the same. Some proposals make the mistake of talking too much about themselves rather than appealing to the interests of the potential sponsors. To ensure success, you must be able to gain the trust of the decision makers and let them understand that partnering with you will not be a mistake.

Related Posts