Charitable organizations hold fundraising events to raise money and gather donations to help a certain group of people who are in need. As we all know, nonprofit organizations, like charity, are not capable of generatng their own income. So who pays for the event expenses and how are they able to raise funds at the same time? A fundraisnig event is made possible through the help of sponsors. Any nonprofit organization who wants to hold a fundraising event need as many sponsors as they can gather. You’ll need to draft a good charity event sponsorship proposal if you want to convince people to sponsor your event.
FREE 8+ Charity Event Sponsorship Proposal Samples & Templates in MS Word | PDF
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What Is Charity Event Sponsorship Proposal?
Charity fundraising events can be a small and simple event, or it can be a large and extravagant event. Regardless of its size, both events require a certain amount of money to pay for the expenses. Even if charitable organizations are not income-generating organizations, they are still able to hold such events. The key to any successful nonprofit fundraising event lies in its charity event sponsorship proposal. The proposal is intended to attract and gather sponsors to pay for the event expenses. A sponsor can be any entity capable of providing the support required by a charitable organization. That is why there are individual sponsorships, business sponsorships, corporate sponsorships, etc.
The goal of an event sponsorship proposal is to gather and secure sponsors for an upcoming fundraising event, who will cover the costs for the event. Included in the proposal are different sponsorship packages that potential sponsors can take advantage of in exchange for their monetary support. A good proposal sales pitch will persuade or attract sponsors for the event. This makes an event proposal is no different from that of a sales proposal. Nonprofit organizations need to be prepared for such events, so they always have a proposal letter templates ready whenever they need to make a sponsorship request.
How to Make a Charity Event Sponsorship Proposal
Let’s say that you know how to write a good proposal, but is it effective? Are you able to secure the needed sponsors for the type of fundraising event you are planning? If your answer to these questions is no, then you might want to check out a few ideas that will help you make your proposal count. We’ve gathered some of the useful tips that you can use below.
1. Make an Appeal to Target Sponsors
The best way to start a proposal is by doing thorough research on your target sponsors. You may produce a polished and well-written proposal, but without taking into consideration the target of your potential sponsors, you will not reach a common understanding. To get your sponsor’s approval, frame them to participate in your event, and use the event as a marketing opportunity.
2. Decide Who to Ask
No matter how well-prepared you are or how nicely you ask, if you’re asking the wrong people, then it’s as good as a failure. Choosing random sponsors won’t do if you want to secure sponsors. You’ll need to ask the right people to sponsor your event. And how do you find the right people to ask? Look up the target audience of that sponsor and match that to your list of attendees. You can create an opportunity that will make sense for both of them, which will be to your advantage.
3. Write an Attractive Proposal
An attractive proposal letter is still important even if you have decided who to ask. We’re not referring to fancy words or sugar-coated words. A proposal can be made attractive by providing customized packages for your sponsors. Who wouldn’t want to get customized awards in exchange for their support?
4. Follow Up in a Timely Manner
Your proposal is only effective as long as you follow up on your sponsors in a timely manner. It is best to make over the phone follow up so that you can converse and get details first hand from your sponsors. You’re not the only organization requesting sponsorship, so your proposal might just get to the bottom of the file unless you make a move to put it back on top of the file.
5. Thank Sponsors Right Away
Thank your sponsors right away the moment they say yes to your proposal. Tell them how grateful you are at the spur of the moment to make them feel valued and prioritized. You just secured a sponsorship commitment, and now you can move on to the next proceeds. When you receive their payment, also send them a thank-you note immediately.
What is the difference between a donation and sponsorship?
A donation can be likened to a gift. If you give a donation or a gift, you don’t expect something in return. Donations also come in different forms, such as cash donations, in-kind donations, and volunteerism. When you say sponsorship, you get something in return for the help or support you provided. In exchange for providing monetary support, sponsors get their own booth in an event, a partnership with the nonprofit organization, t-shirts with the sponsor’s name on it, and other advertising features.
How much should you charge for sponsorship?
You will need to carefully think and plan on how much you will be charging your sponsors. Costing is always different from one organization to another. What you can do is provide a cost for everything that you want o sell before contacting your prospects. By doing so, you can determine how much money you can expect from all your sponsors.
Now that you know the importance of sponsors in nonprofit fundraising events, you should start preparing for a charity event sponsorship proposal of your own. You can do it best by using the samples and templates that we have gathered here just for you. Check them out now!
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