After weeks of business calls and meeting trips with a prospective client, finally they have agreed to accept your offer of becoming their marketing consultant. For so long they are now willing to work with you. Now that all the pitching of the idea has come to an end, you need to cap off the partnership by drafting a marketing consulting proposal. You may think, isn’t it weird how the proposal document comes after they have agreed to your proposal? Yeah, I agree, it is, but that’s just how it works so let’s get along with it. Besides, the consulting proposal’s purpose is not to throw the pitch to your prospective partners, but to make sure that both of the party’s working relationship is outlined so your goals and objectives are in line with each other.
Consulting proposals can be used for a wide variety of endeavors. From small business projects like requesting a loan or bigger ventures such as marketing. Like other kinds of proposal documents, these aren’t exactly paper formalities. But rather a document that signifies the beginning of a consultant-client relationship. How you communicate in the corporate environment directly impacts how you and your ideas are received by your peers and your co-workers. Simply put, a proposal, or a consulting proposal, is written form of communication that can leave a lasting impression on your career. Depending on how you write it. To ensure that your marketing consulting proposal is more than well written, you’ll have to acquaint yourself with the document first. Check out these marketing consulting proposal samples that we have listed for you down below. Once you’ve familiarized yourself enough with the document, what it looks like and how it works, feel free to use these samples as guides or even as templates for your own marketing consulting proposal.
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What Is a Marketing Consulting Proposal?
A consulting proposal is a document that highlights the scope, nature, and the specific timeline of your consulting project. It’s overall purpose is already in its name. A proposal to a prospective client that highlights you, the consultant, as a solution to the problem of your prospective client. It essentially takes whatever you and your prospective client has discussed into an active working business relationship. That is why it is imperative to make sure that your document is well written. A consulting proposal should be able to cover and present details such as the summary of the problem that your prospect has put forward, a step-by-step account of how you plan to solve these problems, and a list of the results that you expect to have by the end of your consulting project. And of course, it should contain contractual details such as the duration of the term and the fees that you both have agreed to. How you write your consulting proposal can make or break your ability to turn prospective clients into actual business partners.
How to Write a Marketing Consulting Proposal
The document that you are about to draft basically dictates the fate of your venture, whether it’ll be come through or not, that is up to you and how well you make this proposal. But there is no reason to worry because you are here reading this article and we are trying to help. Given that, let’s take a look at how to put together a well written consulting proposal.
- Talk with your client beforehand
You can’t begin writing your proposal if you and your client haven’t discussed the nature of the partnership first. Getting to know your client and building trust with them is important to make sure that your proposal is effective. It’s like getting both of yourselves comfortable with each other first before actually committing into a business relationship.
- Understand their challenges and needs
The better you understand you client’s problems, the better you can propose a solution to them. You can’t just pull solutions out of nowhere without actually investigating what the problem is about. The details in your consulting proposal should be tailored specific to your prospective client’s needs and problems. Don’t generalize things, take your time in understanding what your client needs help with and how you can better solve it.
- Ask for details
Don’t hesitate to ask for more specific details regarding your client’s ideal timeline, budget, and expected outcomes. A successful consulting proposal outlines the project scope and the finer details to keep both entities aligned with their goals. These details are important to sell the services that you are offering to your prospective clients. And it generally gives your client a better understanding of how the both of you will work together.
- Focus on the outcomes, not input
Meaning that your consulting proposal should focus on what the client will receive from this venture, not what you will get in terms of qualifications and experience. Don’t be a narcissist. Be as specific as you can about the values and outcomes your client can expect from you. Avoid using corporate jargon as that may just cause confusion, use generic and simple words instead to resonate with them and show them that you understand.
- Keep it short
Quality over quantity. That’s how your consulting proposal should be. Keep it as brief yet concise as possible. Describe project scope and expectations in a fairly straightforward manner. Don’t give your clients a reason to stop reading your proposal and move on to other consultants in the market. Once you’ve gotten the attention of your client, don’t let it go. Keep it engaging, interesting.
- Highlight your value proposition
Consultant’s are not cheap. So make sure that you’re letting your client know that investing in you and your services will not be a waste of time and money. Build an assurance that you will deliver results.
- Ask for feedback
Consulting proposals are two-way documents. Meaning, it won’t necessarily work without the rapport of the other party. Your client should have a say of the contents and the scope of your document. That is why we highlighted how you should build a rapport first with your client even before beginning writing the proposal. Clarify questions or tackle concerns that have been raised. After the final draft of the document, send it to your client for their feedback.
How do you price a consulting job?
The best way to determine your rates is to divide your former salary by 52 work weeks and then divide that number by 40. This should give you the hourly rate you were making before, and an idea of how you should price your consulting job.
What is a good consulting rate?
The market rate for consulting jobs is more likely between $50 to $150 per hour.
How do I become a consultant?
Having a masters degree in management will certainly help with your qualifications in becoming a consultant. However, it is still a very competitive industry. Some consultancy firms are known to be one of the most active recruiters of fresh graduates from certain universities.
A well-written consulting proposal serves as a guidepost for a good consultant-client relationship, as well as convert prospective clients into actual business partners. Take note of these tips that we have given and use the templates that we have provided. You’ll be making winning proposals in no time.
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