Be it a vacation, business meeting, events, special occasions, hotels can cater to all accommodation needs. And, due to the population’s growing interests in traveling around the world, the hotel industry has grown. But, also because of that, the competition gets higher and higher every year, especially since other rental options sprouted. So, if you want your hotel business to boost its sales and guests, you should conceptualize and plot your hotel sales plan. What is it? Just read on to know about this essential hotel business plan.

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FREE 8+ Hotel Sales Plan Samples

1. Hotel Sales Plan Template

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2. Sample Hotel Sales Plan Template

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3. Hotel Sales Business Plan Template

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4. Hotel Sales and Marketing Plan

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5. Hotel Sales Plan Template

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6. Sample Hotel Business Plan Template

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7. Standard Hotel Sales & Marketing Plan

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8. Sample Strategic Hotel Sales Plan

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9. Professional Hotel Sales Plan

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What Is a Hotel Sales Plan?

A hotel sales plan contains a record of the plotted sales strategies and plans to boost the hotel’s sales. With it, a hotel business will be able to forecast goals, probabilities, and effects of the actions taken to address sales-related concerns. It also helps in identifying business risks for the duration of the plan’s implementation.

How to Establish and Create a Hotel Sales Plan

Being easily searchable online is the first among Worstream.com’s top 10 hotel marketing strategies that increase bookings. And the reason why it’s on the top is because of the preference of the population to conveniently book accommodations online. But, since almost every hotel, apartment, and inn already have online booking platforms, you must make a plan on how you can assure boost of sales for your hotel. So, keep the following tips in mind as you begin plotting plans for your hotel’s sales:

1. Gather Reports and Survey Results

One of the best-proven ways to come up with a plan is by having prior experience with the subject at hand. So, you should gather all sales forms, previous sales plans and strategies, and even guest surveys. By collecting the documents, you’ll be able to see and analyze your hotel business’s sales. Also, you can compare each year and determine what particular tactics and strategies you did that increased your sales.

2. Computerize and Categorize

The more you gather sales reports, data, and information, the more you’ll need to categorize and organize the documents. So, before you head on to plot plans, you must encode your observations and feedback about the documents you have. Then, you must choose your preferred hotel sales plan template and file format, so you’ll just have to input the plans when you have them.

3. Brainstorm and Discuss

You are not the only person in your hotel business, so get the observations and thoughts of your team. Also, don’t forget to discuss the suggested plans’ risks and hazards, as well as the sales budget and other financial aspects.

4. Get the Help of an Expert Planner

Sales consultants who work in the hotel industry will surely be of great help to you. So, hire one that you trust and who’s had enough experience and background in doing sales analysis and addressing the issues that concern your hotel business. But, of course, the final decision for the sales plan will still be up to you.

5. Have a Realistic Timeline

Implementing strategic sales plans for your hotel means you’ll need to implement changes for it. So, when you decide on a timeline, make sure that you are not rushing into things. Also, it’s better that you use specific dates to set goals and milestones, rather than just indicating the beginning and end dates of the plans.

FAQ’s

Do I really need a hotel sales plan?

Yes, you do need a hotel sales plan, regardless if you own or manage a big or small hotel business. You don’t go to a battle unequipped, right? So, why would you go into changing sales strategies without a proper plan? That’s why you must treat your sales plan as your battle plan aiming to boost the sales and reach more guests in the market.

How should I format my hotel sales plan?

Your hotel sales plan’s format will depend on your preferences and needs as the one managing the hotel business. But, if you are in doubt with what comes first, you can start with your defined goals and targets. And then, you can proceed to enlist sales strategies, followed by your sales team’s tactics, focus, budget allocation, and a tracking sheet.

Can I use graphs and illustrations in my hotel sales plan?

Yes, you can definitely use graphs and illustrations in your hotel sales plan. Just make sure that you are using the right type of graph for presenting the data that you want to present. For example, if you plan on showing the changes from the previous and current years’ hotel invoice, you can use a bar graph. And if you aim to present the budget allocation, then a pie chart would be your best tool.

Are there other plans that my hotel needs to prepare?

Yes, there are various plans that your hotel must prepare aside from the hotel sales plans. Some of the most common and useful plans would be hotel operational plans, staffing plans, and a digital marketing plan for online booking systems. There are still a lot more of other plans, but it’s up to you on what to prioritize for the welfare of your hotel business.

If you want to win and succeed in the hotel and hospitality industry, you better be prepared for each action and step you will take. So, don’t risk wasting time in drafting a plan from an empty sheet; instead, download our sample forms above now!

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