The hotel industry is continously booming each year. With that, expectation levels are alwasy set high. And because of that, hotels do whatever they can to incorporate all the necessary improvements to impress their valued guests. Ranging from 5-star hotels to budget category guest houses, hotel management executives do their best to provide their guests with the best facilities and hospitality service. So, if you have plans to launch a hotel business, you have to do the same thing right from the beginning. That starts by formulating a new hotel business plan. Because you’re here, you’re in luck. These hotel business plan templates we’re about to show you will make things a lot easier!
Hotel Business Plan Template
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Format of Hotel Business Plan
Is There Profitability in Running a Hotel Business?
Running a hotel business can be very daunting. If you feel slightly intimidated in starting a business in the hotel industry, it’s nothing to be ashamed of. A hotel business is indeed quite challenging to operate. For one, there are many aspects of it you need to oversee and facilitate.
But despite those, a hotel business can rake in decent amounts of profits regularly. We all know that many people do a lot of traveling to other places, such as your locality. Where do these travelers spend the night? In local hotels, most likely. According to a stat from Condor Ferries, the total industry revenue of hotels and motels reached $206 billion in 2019. That’s a big number, and it shows that the hotel industry is booming.
However, people will only visit your hotel if it has standard quality hospitality services and facilities. Today’s hotel guests have high expectations of the experience they’ll receive from hospitality establishments.
Just like in other industries, profits aren’t automatic in the hotel industry. But they can be in sight in no time by having the right hotel business ideas. To establish the best possible startup hotel business, you need to do a lot of market planning, SWOT analysis, budget planning, and, most important of all, business planning.
How to Write a Business Plan for a Hotel Establishment
Regardless of whether your hotel will be a small business or a big business, you can’t conceptualize it completely without a business plan or business proposal. With a hotel or motel business plan, you can put all of your hotel ideas on record and use it as a guide to jump start things on a positive note. For that reason, we’ll be teaching you the basic tips on how to make a business plan for your envisioned hotel establishment.
Study the Local Hotel Market
When your hotel opens, your competition will be other hotels in your city or town. And not just hotels. Motels and resort businesses can be your competitors, as well. That said, you need to study the local hotel market before you write your business plan. Doing so will give you a glimpse of how dynamic your local hotel industry is. That can give you ideas on how to make your hotel business can fit in and stand out. Mainly, you should conduct a competitor analysis of other hospitality businesses.
Focus on How Your Hotel Will Differ from Others
Of course, the entirety of your business plan outline should be all about your envisioned hotel business. However, that’s not enough to make it compelling to your potential business partners and investors. You need people like them to help you raise capital. So to make your business plan attractive, focus on what makes your hotel unique from existing ones. It’s up to your genius what distinct components you want in your hotel. It could be through your rooms or your unorthodox manner of service. Try to come up with something new that your hotel can offer to its future guests.
Include a Business Continuity Plan
One of your checklist of goals is to make your hotel business sustainable for many years. Well, in that case, you should include a business continuity plan within your business plan. It’s a structured system to help your business recover from threats and struggles that damaged its operations and financial power. With that said, you can consider it as your risk management procedure and recovery plan.
Write the Executive Summary Last
The executive summary your business plan’s first section. However, that doesn’t mean you must write it first. It’ll be easier to write your executive summary after you’ve completed the other sections of your business plan. That’s because it’ll just be like recapping. But take note that an executive summary isn’t a recap. It’s a preview of what to expect of your business plan, or shall we say its introduction. Make sure that your executive summary captures the interest of the readers right from the get-go.
How to make a hotel business successful?
There are many things you have to do to make a hotel business successful. But the following below are the most crucial. They should be a part of every hotel owner’s must-do list.
- Provide topnotch hospitality service to guests
- Prioritize guest safety and well being
- Monitor guest reviews and taking immediate actions for improvement
- Find the best location to start hotel operations
- Grant flexibility to department managers
- Serve quality food and beverage menu
- Innovate facilities and amenities
Why do some hotels fail?
The most likely culprits why some hotels fail are mismanagement and not taking immediate actions. Every hotel faces challenges that can bring down their reputation, including 5-star hotels. They were able to overcome them by taking action and managing things promptly. Whereas hotels that don’t take action end up making the same mistakes—leaving their guest unsatisfied and receiving bad reviews until they lose their marketability.
What hotel chain is the largest?
According to EHL Insights, the largest hotel chain in the world is Marriot, with 5,700 properties across 110 countries.
Launching a hotel business could become the biggest thing you’ll do in your life. At first, it won’t be as booming as you want it to be. But, in time, your hotel business can reach its full potential. Who knows? It might even become as big as Marriot years or decades from now. So, start your hotel business dreams now by devising a winning business plan using one of our templates!
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