Whenever you find yourself visiting a new city and want to explore it in your own pace, away from the traditional way of sightseeing, then renting a bike or car is just the thing for you. Bike and car rentals could be rented for a few hours to weeks depending on the agreement between the client and the rental company. But of course bike or car rental is not only limited for leisure use as some clients would rent these mode of transportation for months mostly for business purposes, or perhaps for special occasions and the such. There is convenience being able to drive your own vehicle or bike, and it is more cost effective as well. More reason a lot of people prefer doing such and why there is a need for rental companies. But with competition on the rise, it is important that bike or car rental companies develop a marketing plan to maintain their presence in the market. Read more about this in our article below and check out our free bike or car rental marketing plan samples should you wish to get started with your own marketing plans.
4+ Bike or Car Rental Marketing Plan Samples
1. Bike or Car Rental Marketing Plan
2. Sample Car Rental Marketing Plan
3. Simple Car Rental Marketing Plan
4. Car Rental Services Marketing Plan
5. Sample Car Rental Services Marketing Plan
What Is a Bike or Car Rental Marketing Plan?
Generally, bike or car rental companies caters to travelers who are new to the city or area or for repeat clients. Whether for leisure or business purposes. But focusing on one specific area would not generate the much needed revenue for rental companies. With the help of a bike or car rental marketing plan, these companies will be able to seek out new target markets through well-crafted marketing strategies. By focusing on your marketing efforts, you can make your customers understand why your bike or car rental service is better than your competitors.
How To Develop A Bike or Car Rental Marketing Plan?
There are a wide array of customers who would like to seek out a bike or car rental services. But trying to identify and reach out for these specific group of individuals will require intensive market planning. Although for some it may seem like extra work, but marketing plays an important role in the success of any car rental business unless it adopts the right marketing approach and executes it well. But where do you start with your marketing plan? Here are some of the major factors that should determine in the development of your bike or car rental marketing plan.
I. Market Research
Collect, organize, and write down data about the market that is currently interested or has tried out a bike or car rental services.
- Customers: who are they, where to find them, understanding their buying behavior and needs
- Product and services: check what your competitors are offering and what’s the latest trend
- Market dynamics, patterns including seasonality
II. Target Market
With the data from your market research, narrow down your target market. This will help you as you would work out your market strategies on how to reach out to your target market. Remember, your target market should not only identify to one specific group, you may want to reach out to corporate clients and partner your rental company to travel agencies who can incorporate your company in their packages.
III. Products and Services
Go into specifics with your products and services, aside from the traditional bike or car rental perhaps you offer other services like car sharing services or rental services that comes with a chauffer. It would be wise to be able to expand your services as to entice more clients to choose your company.
Every business has always a competitor, this is why understanding how they manage their business is important to help your rental services strategize. You will also need to identify how is your company any different from the rest.
V. Marketing and Promotions
This is where to start developing your marketing strategies and promotional campaigns. You will need to determine how to drive customers to your company. There are several avenues to reach your target customers such as:
- Travel related trade shows
- Traditional marketing: brochures, flyers, banner ads
- Online marketing: posting in social media platforms, updating your website with attractive content and articles, reaching out to bloggers or influencers
- Sales call
- Press releases
VI. Marketing Budget
Marketing entails cost, so determine which marketing strategy works well within your company’s budget as not incur any significant losses.
VII. Establish Marketing Goals
By creating marketing goals, this will enable your company set the direction for what needs to happen for your product or service to do well in the market and are the foundation of the marketing plan you build to get there.
VIII. Monitor and Analyze Your Results
There is a need for your to see if your marketing plans are working well for your company. So monitoring is a must, as you will need to analyze and identify which strategies in your marketing plan are working and which needs improvement. This could be done through customer surveys , track sales, leads, and visitors to your web site.
Why Do Travelers Prefer Renting Cars?
It is cost effective to rent cars especially when traveling with a group, and aside from that travelers can go wherever they wish to and at anytime of the day. So the convenience is there rather than trying to catch up with a bus or train.
Is Touring With a Bike Popular?
Bike tours are popular in some countries which have scenic routes that are best enjoyed by riding a bicycle. And it is pretty economical as well.
What Is the Importance of Marketing in the Service Industry?
It is highly important because informs your customers about the products or services you’re offering to them, and creates brand awareness.
Start developing your bike and car rental marketing plan now, so you may be able to reach more clients, grow and develop further your rental service company.
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