Businesses rely heavily on their abilities to be able to attract their customer base and have them constantly engaged to their business. Constant flow of revenue from constant good sales. It doesn’t matter if its a startup venture or a huge corporation with branches all over the country, marketing drives sales, and ultimately, the business itself. The venture won’t be around for too long if the company is unable to sell their products and services. That is why for business owners like yourself, it is massively important that you are able to come up with a comprehensive marketing plan. Although the document can be widely useful and important, a lot of business owners don’t devote enough time and resources into making one. But you’re here, which means that you’re  not exactly the same as them. And I trust that you realize that great leaders and successful business owners take the time to properly develop a marketing plan, or just any other type of business plan, to make sure that nothing can faze them and their business operations, as they are always one step ahead of the curve.

A marketing plan is a document that decides how your product and your services will be sold to your consumers. These documents are widely important because they essentially make the whole process of selling a whole lot easier. Targeting your customers in a smart way will reduce the costs of marketing by a significant amount, and increase your chances of being able to convert leads into actual sales.

Just in case you need a refresher of what a marketing strategy is, try to imagine putting an ad for your products and services in the local newspaper. Then you realize that in this method, you have no control whatsoever on who sees the paper and the advertisement in any given day. This is because a lot of newspaper and magazine ads are offering general branding, not targeted marketing. So in this case, what you need is a strategy that focuses on creating an ad that outlines a given issue and then frames your company and your products and services as a solution to these issues that you have identified.

Marketing plans can go incredible lengths for your business. It makes sure that you have a constant stream of revenue from good sales and overall good business. Familiarize yourself with the document more, get to know how it works and what it looks like, by checking out these 90-day marketing plans that we have listed for you down below. After you’ve aptly acquainted yourself with the document, feel free to use these samples as guides or even as templates for when you write your own marketing plan.

8+ 90-Day Marketing Plan Samples

1. 90-Day Marketing Plan

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2. 90-Day Marketing Action Plan

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3. Sample 90-Day Marketing Plan

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4. Simple 90-Day Marketing Plan

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5. 90-Day Business Plan for Marketing

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6. 90-Day Marketing Plan Example

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7. Basic 90-Day Marketing Plan

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8. Formal 90-Day Marketing Plan

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9. 90-Day Inbound Marketing Action Plan

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What Is a 90-Day Marketing Plan?

A marketing plan is a document that aims to highlight the marketing strategies that a business or company might undertake to generate good revenue from properly reaching out to its target consumer base. The document provides details of the outreach and the PR campaigns that the company will make in a given period, in this case, in the span of 90 days. As well as how the company or business will measure the effects of the initiatives that have been put in place by the marketing plan. Essentially, a marketing plan outlines the strategies that a business or company might choose to undertake in order to promote its products and services to their customers.

While the document can be on its own, it can also be a part of a business plan, a document which outlines the important aspects of the business like its goals, values, the mission statement, budget, and finances. A well written marketing plan is one that is able to include the initial  market research that can support pricing decisions and new market entries. It tailors messaging and promotions to target a specific demographic or geographic customer bases. Provides a wide selection of different platforms in which the marketing campaigns can be circulated including digital, radio, internet, trade magazines, and how these platforms can be used together to create a new campaign experience each time.

As well as provide a well established criteria of success that can accurately measure the results of the marketing efforts and that strategies that have been put in place. This document is a ‘live’ document, meaning that the overall plan is susceptible to change and evolve depending on the adjustments that are to be made periodically.

How to Write a 90-Day Marketing Plan

When trying to write a marketing plan of your own, you need to create that exact moment when your customers realize that your business and your services are the exact thing that they have been looking for to solve that issue that has been on their minds for some time now. If you make them aware that you have just the qualifications that they have been looking for in their demands, they are more likely to buy from your business. If not, then they might have some difficulty trying to figure out why exactly do they need you. We have listed some tips below that you have to follow and keep in mind for the entire writing process of a marketing plan.

1. Analyze your market

Before you actually begin writing your document, you have to do proper market analysis to understand your strengths, your weaknesses, and how you can take better advantage of the market. It should provide you an insight of who or what your competition is, and help you identify where you currently stand in the market. You can opt to use a SWOT analysis to help you determine where your business fits in the industry and what unique selling points your company currently has. You have to remember that not everyone is interested in your venture, so it’s important that you identify those who are interested, and those who are not.

2. Set your goals and objectives

After analyzing your market, it’s time to think about your goals and the overall objective for this venture. We all know that you want your business to do well, so try to look inwards and identify how you would choose to expand your business. How will you make it better, for you and for your consumers. A clear goal carves a path of its own.

3. Outline your market strategies

The market strategies are what’s essentially inside your marketing plan. It’s  like an umbrella term for the steps that your organization will have to take in order for your marketing plan to be effective. Try to figure out different strategies that fit your business and your target market best. For example, if your products are more suited for the younger generation, then putting the advertisements on newspapers may not work as well if you chose to circulate them in different social media platforms.

4. Set your marketing budget

You have to be clear about the resources that you will be spending on marketing and how important these expenses are to the success of this project. Make sure that you are not wasting time and resources, and are using your budget effectively so as to get the best value out of it. Marketing and promotions are expensive, so you have to make sure that your investments are worthwhile.

5. Keep your plan up-to-date

A marketing plan is a ‘live’ document. It means that you have to evaluate the plan and the strategies within it to keep track of how these efforts are doing. Change and update your plan as often as possible, depending on how the business and the circumstances that you have been working on changes.

FAQs

What are the five SMART objectives?

Specific. Measurable. Achievable. Realistic. Timed.

What are the six elements of a marketing plan?

  • Description of your products or services
  • Market analysis
  • Marketing objectives
  • Pricing details
  • Advertising plan
  • Marketing budget

What is the essence of a marketing plan?

Essentially, a marketing plan takes the marketing strategies that you have established to a more actionable level to come up with tangible results.

Writing a well drafted marketing plan is not an easy task. The entire writing process requires input, insights, and feedback from different sources like a company personnel to your key customers. Understanding your customers. That is the main selling point of this document. If you do not understand your customer base and their needs and how you can provide for them, then your marketing plan will not work just as well.

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