One of Aesop’s most notable words went, “No act of kindness, no matter how small, is ever wasted.” It’s never about the amount but the heart to give and contribute even a little of what they have. This is the guiding principle behind every fundraising organization’s labor in setting up their projects and activities. The challenge lies in how they can relay this to an organization that can help them. Have a reliable fundraising agreement to guide your partnership. This provides a clear presentation of agreement terms for every party involved. Learn more about this below.
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What Is a Fundraising Agreement?
A fundraising agreement is an agreement that grants a fundraiser sponsorship through an organization or a private entity. This agreement allows a nonprofit group, a charity group, and other fundraisers to solicit cash donations, in-kind goods, and services.
6 Ways on How to Persuade a Fundraiser
According to Giving USA, American companies, private individuals, and foundations contributed $427 billion to the country’s charities in 2018. Even if the giving declined by 1.7% compared to its previous year, the amount funded numerous charities and its programs. If you think only the wealthy gave their part to help, a GoFundMe Charity statistics showed that 92% of its donors come from middle-class families.
If you’re organizing a fundraising activity and would like to invite more donors, here are some persuasive tips that you should follow:
1. Compel through urgency. When writing a fundraising proposal to a fundraiser, make them want to do something right now through a sense of urgency. Include a deadline for your projects or the schedule of your activities. This way, they’ll know you need their aid as soon as possible.
2. Use an impactful story. Use a compelling narrative to rally your cause. Talk about your organization in brief and extensively discuss the stories you’ve curated through the years. This appeals to them more.
3. Relate to your target. This is why you should research your fundraiser or get the company profile of the organization you’re approaching. Your presentation should speak to them personally so that they can align their objectives with your goals.
4. Provide images and illustrations. Your presentation shouldn’t be an all-text layout that they’ll struggle to interpret. Make use of pictures, charts, and illustrations. A visual presentation is more captivating and will make an engaging proposal.
5. Clearly relay your purpose. Be direct about your purpose. If you’re asking for financial support, don’t hesitate to include that.
6. Ask for feedback. You should make your fundraiser feel like they are a part of your initiative rather than merely a source of support. Ask for their feedback and suggestions to allow them to voice their opinions and concerns.
Tips on How to Write a Fundraising Agreement
Here are steps that you can follow when making a fundraising agreement:
1. Identify All Parties Properly
Consider everyone who’s participating in your fundraising. Identifying every party that is involved in your agreement is an important element in your documents. This helps you assign service terms of the agreement and assign different roles correctly when you begin to draft your papers. In the case of a fundraising plan or activity, determine the fundraising organizers with their corresponding responsibilities. Mention the sponsors of the program and their pledged contribution to the occasion. Include the fundraiser’s beneficiaries. Highlighting the different names in the agreement makes it easier to identify who’s responsible for certain and who will take accountability in case of neglect or misconduct.
2. Dive Into Details
When writing every part of your agreement, strive to be as detailed as possible. Don’t leave anything out. To help you do this, note any verbal or written terms that the parties mentioned during the discussion. Determine which terms received approval and which of them did not. Make an outline of these terms and provide clear details of each, before publishing what you’ve written as a final document. Review your output and determine if there is anything that you failed to spell out. A clear agreement contributes to its overall comprehensibility.
3. Keep Your Language Simple
Attracting sponsors or winning support for your cause doesn’t require a complicated and hard-to-read agreement. Even if you present your terms in a detailed manner, the abundance of legalese or legal terms that are unfamiliar to the general audience may put you at a disadvantage. If you’re presenting an offer to an organization to support your or your charitable project plan, an ambiguous agreement with an abundance of words or expressions may turn them off. Consider your audience and understand that not all of them are familiar with legal terms. Check your charity fundraising agreement for confusing words and change into simpler words instead.
4. Provide Dispute Results
No one wishes for complications or disputes to arise, but they are inevitable. Even when you hope for a smooth transaction and partnership, you never know when you’ll have problems along the ay. Address them early on by including them on your agreement. Raise the possible sources of disputes and determine how all parties can solve them within your circle. State how this process works and what action plan you need to take to come up with a resolution. This objective approach towards conflict saves time and resources from involving the authorities or the court when something unfavorable occurs.
5. Tackle Termination Terms
Aside from disputes, another sensitive topic that your agreement should contain is termination. It’s not uncommon for any member of the agreement’s party to bail out even before the agreed timeline is over. This can be frustrating to the remaining members of the party. Your termination clause should discuss the different circumstances that warrant a termination approval. You must also include the procedure when filing for termination. The process could include submitting a formal termination letter or filing a termination form.
How to measure fundraising success?
Here are some of the different ways to measure fundraising success:
- Determining the Return of Investment (ROI)
- Fundraiser’s retention rate
- Figures of the average gift amount
- Figures of the average fundraising amount
- Percentage of conversion rate
What percentage goes to the charity and the fundraisers?
On average, a charity receives 67% of the funds, and the remaining 33% goes to the fundraisers.
What is a fundraising ratio?
A fundraising ratio is the means by which nonprofit organizations use to measure their efficiency in raising funds.
Making an effort to gather people who are capable of extending a helping hand to come together and support a noble cause is not easy. Dealing with different groups and individuals takes gut, a persuasive appeal, and a well-drafted agreement to get them to your side. Let us take a part of the weight off your shoulders and avail our fundraising agreement template for your use. Download now!
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