A wide array of organizations utilize public relations or PR tools to develop a two-way communication flow with their target audience by specific methods such as speaking to them, listening to their response, and reacting. The Chartered Institute of Public Relations in the UK  defines PR as ‘the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its publics.’ In this article, we will discuss beneficial steps of creating a public relations proposal, plus we have various downloadable proposal templates for you to use. Keep on reading!

A wide array of organizations utilize public relations or PR tools to develop a two-way communication flow with their target audience by specific methods such as speaking to them, listening to their response, and reacting. The Chartered Institute of Public Relations in the UK  defines PR as ‘the deliberate, planned and sustained effort to establish and maintain mutual understanding between an organization and its publics.’ In this article, we will discuss beneficial steps of creating a public relations proposal, plus we have various downloadable proposal templates for you to use. Keep on reading!

1. Public Relations Proposal Template

public relations proposal template

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  • MS Word
  • Pages
  • Google Docs

Size: A4 & US

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2. Public Relations Service Proposal

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  • PDF

Size: 105 KB

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3. Sample Public Relations Proposal

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  • PDF

Size: 2 MB

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4. Public Relations Grant Proposal

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  • PDF

Size: 167 KB

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5. Request for Proposals for Public Relations Consultation

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  • PDF

Size: 54 KB

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6. Professional Public Relations Proposal

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  • PDF

Size: 92 KB

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7. Sample Proposal for Public Relations

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  • PDF

Size: 838 KB

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8. Public Relations Media Proposal

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  • PDF

Size: 234 KB

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9. Request for Proposal for Public Relations

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  • PDF

Size: 770 KB

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10. Public Relations Consultant Proposal

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  • PDF

Size: 392 KB

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11. Public Relations Marketing Proposal

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  • PDF

Size: 53 KB

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What is a Public Relations Proposal?

A proposal for public relations of your business is a crucial document that consists of goals, objectives, strategies, and plans to increase your company brand awareness, build a good reputation to your company, entice potential business partners and possible clients, and many more. 

Public relations proposal includes general background information, such as company founding and ownership, target publics and tools being used to reach them, budget, media and opinion leaders’ perspectives, comments from the clients, etc.

How to Create a Public Relations Proposal 

Described by Tim Traverse-Healy, public relations contains three crucial elements: truth, concern for the public interest and dialogue. So, you need to inject these elements in your proposal. In this matter, we suggest that you follow the steps below while freely using one of our templates in this article:

1. Identify your audience

One of the main aspects that you need to consider in creating a proposal for PR is identifying your audience. Who are your company’s key stakeholders? Who are your prospective clients? Determine your event sponsors, employees, community partners, legislators, clients, and many more. They will significantly help your business in building its compelling reputation. 

2. Establish your goals 

Bill Copeland once said: “The trouble with not having a goal is that you can spend your life running up and down the field and never score.” So, don’t hesitate in thinking and setting up your goals for your PR proposal. Keep on going forward as you establish meaningful goals towards the success of your company.

3. Explain the significant points 

In order to fully explain the significant points of your proposal, you should be able to brainstorm and create a specific and innovative marketing concept or key messages of your business. What is the most essential thing about your company’s product or service or campaign? Use some questions that will answer the matters being highlighted for your business.

4. Develop a PR distribution plan

Then, develop the PR distribution plan of your business by setting up your brand positioning goals, determining the outlets that reach your target audience, making strategic and professional content, craft your pitches, and utilize your content marketing well. 

FAQ

How do you write a public relations plan?

To write a public relations plan, define your objective. define and write down your objectives. establish clear goals. identify your target market. research opportunities. create a schedule. measure your progress.

What is a PR strategy?

A PR strategy is a roadmap that assists you from your present situation to your end goal. Short-term or long-term, it is adaptable enough so that you can modify it to new opportunities, new data, new markets, etc.

What are the five primary public relations functions?

The five primary public relations functions are:

What does a PR proposal look like?

Add all the stories you want to advertise into the media and incorporate your target audience, the kind of media, dates, key messages, and the allotted budget for each story. This will be useful in properly arranging your long term plans and redistributing your budget in a more efficient way.

Therefore, when creating your public relations proposal, you need to be authentic in every piece of information you convey to the public, and avoid misleading statements. Additionally, consider that the public has the right to know and everything you do must be in the public interest at all times. Lastly, make sure that it contains feedback, ideas, suggestions, and reactions to benefit your company and the public as well. Get a proposal template today! 

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