If there’s one thing that warlords and entrepreneurs have in common, it’s the ability to strategize. Strategic planning is what separates ineffective marketing plans from ones that take the world by storm. This means that, as an entrepreneur of this new era, you need to have the necessary strategy skills to survive the harsh corporate wildlands.
What are Strategy Skills?
No amount of self-loathing from any person can change the fact that everyone on Earth is good at doing at least one thing. Though not innately born with it, people are capable of developing a skill through practice, hard work, and grit. As such, when developing strategy skills, mental fortitude is required to survive the onslaught of pressure that comes with developing strategy and skill.
In business, however, being a successful entrepreneur requires a considerable amount of knowledge on multiple topics. This is needed since the corporate hierarchy branches off into multiple aspects of an enterprise, and you need to have a strategy prepared for most of them. For instance, in terms of managing and leading a team, you need to comprehend the value of each individual employee and what they bring to the table. Preparing for a project proposal also takes comprehensive planning to psych up for. The point of the matter is that when it comes to business and marketing strategies, being a one-trick pony won’t get you anywhere.
Armed and Armored
One of the most recognizable figureheads in terms of political debate, Ben Shapiro is a well-known public speaker in the US today. However, he doesn’t just dive head-first into an argument. He wins not because he expects to come out on time with fire in his eyes and tears of his opponents on his shoes—he wins because he plans. He has a strategic action plan that he uses in every debate: he dissects his opponents’ arguments, finds the fallacies within their statements, protects his points when needed, and he controls the discussion in a way that makes his adversaries agree with him.
Now you might be thinking of questions like “how is that a strategic plan?” or “these steps sound more like skills instead of planning, what’s the difference?” The answer is that there is no difference. Both planning a strategy and developing a skill are conscious decisions to do, and as such can both be developed. So the next time an aspect of your business requires a new skill to master or a plan to execute, go for it. After all, the most successful entrepreneurs are known to be well-armed and heavily-armored because of the knowledge they’ve accumulated.
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How to Utilize Strategy Skills
In the wise words of Wayne Gretzky, “you miss every shot you don’t take.” From finding a loophole in every argument to planning out your company’s next move to generate revenue, strategy skills are the traits that pioneer modern-day entrepreneurship. However, developing these strategy skills isn’t the end of it as utilizing them well defines the difference between a good entrepreneur and a great strategist. Here are a few general tips and tricks to using your skillset well.
1. Pick an Area of Specialty
The world of marketing is broad in various areas. From the hazardous work of construction to the mentally-draining work of advertisement conceptualizing, there is a multitude of jobs that need your strategic services. Thus, to avoid being overwhelmed, it’s best to start with one area of specialty and finishing it before moving on to the next as to not overload your repertoire.
2. Seek Advice and Knowledge
Even though it seems mundane and blatantly obvious, very few people understand the value of the word “help.” Seeking advice and knowledge in difficult aspects of your task is not a sign of weakness; in fact, strategists today have entire counsels and meetings to plan out their courses of action. After all, just because it’s a one-page strategic business plan doesn’t mean it was conceived by one person only.
3. Take Calculated Risks
There’s a difference between a calculated risk and being careless. Buying off a business using revenue accumulated from a previously successful investment is different from jumping head-first into a herd of angry Spanish bulls. Remember that it’s best to look at the predicament from every angle and determine the proper approach to take.
4. Understand the Need for Failure
As painful a pill as it is to swallow, you will fail a few times—this isn’t an option but a given. However, fully utilizing your strategy skills means that despite this reality you still use your skills. Not being afraid to take this calculated risk (see above-mentioned step) leads to a higher probability of success overall.
The effective use of strategy skills is what propels employees, managers, CEOs, and businesses worldwide. The ability to perceive a particular situation and formulate a course of action is a highly-sought out trait. However, like any other talent, what good are well-developed skills if you don’t make good use of them? At the end of the day, the defining factor of success through a given skillset is the individual who possesses them.
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