There are times when we go and search for the things we like, we often remember these products by their logo or brand design. It may seem that our eyes are more trained to spot the brand design quickly, rather than its brand name. Brand logos has become an essential part of any businesses. When starting a business, having your own brand design is important since it creates originality and visual identity. Brand design is not just for a single product or service, it is a logo that associates all your products and services. Something that consumers will identify with your company once they come across it.

Most businesses are often best remembered by their brand design, so when you are about to create one it must be something either simple or intricate as long as it tells a story about your line of business or product/services. So finding the right brand design starts with a brand design proposal, where you are to examine different suggestions for the right logo. Read more about this type of proposal in our article below and don’t forget to check our free brand design proposal samples too.

7+ Brand Design Proposal Samples

1. Brand Design Proposal

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2. Graphic Design and Branding Services Proposal

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3. Branding Design Specialist Proposal

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Size: 103 KB

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4. Sample Brand Design Proposal

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5. Brand Logo Design Proposal

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6. Simple Brand Design Proposal

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7. Healthcare Brand Design Proposal

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8. Brand Identity and Web Design Proposal

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What Is Brand Design Proposal?

Brand design or brand logos are the symbolic elements related to the brand to create a distinctive identity in comparison to the other brands in the market and also providing impetus to the product differentiation. It is a graphic element that is part of the visual identity of a brand, and typically consists of  a combination of typographies, graphics/symbols, and colors. It may be simple as a check mark or an apple design or as detailed as a Burberry design logo.

Finding the right brand design can be a complicated and difficult process as it entails a lot of discussions and the company’s goals and vision must align itself with the graphic designer. If you are a company looking to either come up with a new brand design or what to redesign your current brand logo, the best way to start is by looking at brand design proposals. This is a document that consists of the different steps or procedures of what it takes to construct a brand design logo. This would give an overview of what the graphic designer has in store for your brand design, his or her plans and procedures.

How To Writing a Brand Design Proposal?

Before you can get into writing a brand design proposal, the first crucial step is to know more about the business that you are about to submit your proposal to. It pays to do a little research, after which you can set up a little meeting if it permits and asked the right questions that can help you with your brand design proposal. Remember, you may not be the only one who will be submitting this proposals, companies that request for such document are also looking at others as well. Your design proposal should stand out so they can see the value. To get you started with a brand design proposal, here are several factors to consider in your proposal:

1. Overview

Start with an overview of what you can do for the client company. How can you align your vision with theirs, and be able to make that vision into a reality. Define the difference you can make, how distinct you or your design company is from others and the goals you have set out of the client company. Take note that your client wants to see what do you bring to the table and how you can help them achieve their business goals. They want to see the value you can create, make sure you point this out initially.

2. Pre-written Services Section

In this section, this should include the work you’re going to do and the structure that you are to lay out for the whole brand design.

3. Previous Work

In this section, you can highlight some of your successful and popular brand design. You can include a few names and samples of your previous or more prominent clients. This is to give your clients an idea of the skills and knowledge you have in designing, as well to let them know how well experienced you or your company is in your field.

4. Process and Timeline

This section gives your client an overview of your different process and the corresponding timeframe. Perhaps you want to include a step by step process, a brief explanation of each step then an estimated timeline.

5. Pricing

Getting pricing right in the design industry is difficult, but see to it that it correlates to what you have always known to practice. You can always advise your client that your prices/rates are estimates since this will depend when both parties will come to an agreement. Besides this is still a proposal, after your client reads, they may want to discuss this and other aspects of the design proposal.

6. Terms and Conditions

Set any terms and conditions, so that early on your client will know what to expect of you once you enter into a contract. This would include payment options, legalities, and other relevant matters.

FAQs

What Is Rebranding?

Rebranding is the process of changing the design or image of a company or product. It is a marketing strategy that involves changing the logo, name, symbols, or a combination of all of them.

What Is Branding?

Branding is the process of assigning characteristics and properties to a company or product which helps it to be recognized and differentiated in the market.

How Long Is the Process of Brand Designing?

Depending on what the company needs, this would take 1 to 2 months to complete, which will include the initial process of coordinating with a graphic designer, development of the design, amendments then approval.

A well-written brand design proposal will help graphic designers or design companies make a difference to companies who needs a new brand logo or wants to rebrand. Designing the right logo is one of the most important marketing aspect of a business, so the brand design must be visually pleasing and memorable enough for costumers. Start by telling a story behind the design you envisioned and write it all down into a brand design proposal.

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