There are various types of catering services offered in the market. There are wedding catering services,  corporate catering, social event catering, concession, restaurant catering and there is a this is highly popular catering option for small outdoor functions or functions with many food vendors. And does not require a large staff which is food truck/food cart catering or mobile catering business. From the term itself, its the kind of catering service that can be moved easily. If you have a knack for the catering, and want to open a more modern and out of your conventional type of catering service, then the mobile catering services might be the right thing for you. To start with this particular type of food services would require you to come up with a mobile catering business plan. This will help you and your team set forward your goals, objectives and other important factors needed in this particular catering service. Read more about this in our article below and for templates, go check out our free mobile catering business plan samples below:

3+ Mobile Catering Business Plan Samples

1. Mobile Catering Business Plan

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2. Mobile Food Catering Business Plan

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3. Mobile Catering Business Plan Example

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Size: 593 KB


What Is a Mobile Catering Business Plan?

From the term itself, a mobile catering is one type of catering food service in which the caterer services food from a vehicle or a truck which is being modified for its purpose. It is a rather convenient form of catering services as this could be move anywhere, at anytime without much hassle with the logistics. Mobile catering is commonly seen in outdoor events such as concerts or festivals, or near workplaces and busy foot traffic districts. Food selection can range from the very simple to fancy depending on a customer’s needs and the nature of the event.

This type of catering works well for casual outdoor events in a garden setting where the crowd is not too big as to overwhelm the caterers. If cooking is your forte, or you think you have a shot in the mobile catering business, then start your planning with mobile catering business plan. This comprehensive document will help you formulate your goals and objectives and how to achieve these goals. Not only that, if you are looking for funding, then it also provides important information about your new company to potential investors.

How To Write a Mobile Catering Business Plan?

Like most business plans, a mobile catering business plan should more or less contain the same elements but of course its topic must be centered on the mobile catering business. When starting with a mobile catering, there are many questions that will come up during the planning stages. An organized business plan you lay out all the answers to your potential questions. Be sure that you have done your research, checked the market and identified your target customers. So to start here are the basic elements to include in your mobile catering business plan:

I. Executive Summary

In this first section of your business plan, you should start to identify how your mobile catering service would fill in the gaps and needs in the catering service industry. And in addition you may want to include your knowledge and background that will benefit you as you pursue your company goals of opening a mobile catering business. Some key topics to include in your executive summary are:

  • type of food you plan to offer
  • possible location(s) where to sell your food
  • estimated success rate of setting up your mobile catering service in that particular location
  •  projected cost and profit of your mobile catering service

II. Company Summary

Explain the details of your company. Describe your mobile catering business and convey how it will be a valuable addition to the existing market. This is the section where you can expand upon the topics you briefly mentioned in the executive summary. You will need to include what particular mobile vehicle you intent to use (truck, trailer or food cart), food preparation process, and specific consumer niche will you serve. Also you may want to add what type of company ownership your mobile catering business will be, as well as your company’s mission statement.

III. Market Analysis

In this section, there is a need for you to explain in detail how your catering business would fit in your existing target market. As mentioned earlier, before writing your business plan it is important that you have done an extensive research so you can include solid research findings to back up your conclusions. Include the following topics such as a description of the food industry, including current trends, growth rate, major consumer groups, etc., key details of your target market and spending behavior of your potential customers, identify the needs of your target market and any seasonal trends that could impact your business. Address any obstacles you may encounter as you start your food truck business, identify your competitors and how you can maneuver way pass them.

IV. Implementation and Management

Outline your implementation and management plan, include a detailed profile of your management team, information about the ownership of your company, the salary and benefits you’ll offer your workers, and growth opportunities for people within your organization. Include a summary on how you plan to implement your business such the food preparation process, how to preserve the ingredients and prevent any food spoilage and etc.

V. Marketing and Sales Plan

Define the marketing and sales strategies, this will one of the turning point that can help you attract new customers and keep loyal ones. Aside from offering good food and service, your prices can be an attractive way to gain more sales as well as new and unique food meals. Also your marketing plan will mean you need to find good avenues to advertise your mobile catering service. You can may use the traditional way of advertising, social media platforms, offer any promos and discounts and etc.

VI. Financial Projections

Trying to come up with your financial projections can be a difficult task, but it needs to be done. You may base your numbers on the data you have gathered on your research or you will need to calculate how much your business will potentially make over the next five years using realistic assumptions.

VII. Funding Request

If you are in need of investors, then it is important to include this section in your business plan. You need to clearly explain how much funding you need, what you need it for, and how you’ll repay anything you owe. Make sure to include the cost of insurances and any permits or licenses you’ll need to start doing business.


What Is a Business Plan?

This is a is a comprehensive roadmap for your small business’ growth and development.

What Is the Advantage of Mobile Catering?

Running a mobile catering business is considerably easier than running a restaurant. For starters, the overhead is much lower, and you won’t have to hire as many staff. Plus, you can always go to where your customers are. Its all about you and your customers convenience.

What Qualifications Do You Need to Run a Mobile Catering Vehicle?

You will need the proper license, certificates and permits.

Starting your own mobile catering business can be overwhelming at first, but coming up with a well-written business plan is a great first step. It will help you get organized and cover details that you may not have originally considered. Once you have completed your business plan, you’ll be ready to put your dream into motion.

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