A business’ success lies on its ability to attract potential customers and then keeping their attention and engagement by constantly doing business with them. It doesn’t matter if your company is a startup venture or a huge corporation with branches spread across different states. Marketing drives sales, and good sales, always leads to overall good business. A venture wouldn’t last very long if it is unable to sell its own products and services to its customers. That is why it is important for business owners like you to come up with a comprehensive marketing plan. The document is indeed very beneficial, though despite of this, there are still not many business owners who properly devote enough time and resources into making one. They clearly do not see how important and how beneficial this document can be. But you’re here, so I hope that you’re one of the few who realize that great leaders and business owners with successful businesses take their time to develop a proper marketing plan, or just about any other business plan, to make sure that they are always one step ahead of the curve.

A marketing plan is a document that highlights and presents how a business will plan on selling their own products and services to their customers. Marketing plans can be very beneficial because the document makes the entire sales process a whole lot easier for you and for your company. Targeting your customer base in a much smarter way will lead to a significant reduction of your marketing costs and increase your overall chance of converting leads into actual sales and revenue.

One good example of a marketing strategy that a company might do is putting up an ad for their products and services in the local newspaper. There is but one issue with this marketing strategy however, and that is the company doesn’t actually have any control whatsoever with who can see the newspaper and the advertisement itself. That is because a lot of newspaper and magazine ads offer general branding alone and not targeted marketing. Most consumers don’t typically jump into general ads. What those companies might need is a strategy that focuses much on creating a strategy that outlines a given issue and then framing their own company as the solution to the issue that was identified.

Marketing plans can go a a really long way for your own business. It keeps revenue and sales flowing by ensuring good business. Get to know the document yourself by first checking out these janitorial marketing plan samples that we have listed for you down below. Once you’ve gotten to know the document, familiar with what it looks like and how it works, feel free to use these samples as guides or may even be as templates for when you begin to write your own marketing proposal.

3+ Janitorial Marketing Plan Samples

1. Janitorial Marketing Plan

File Format
  • MS Word
  • Apple Pages
  • Google Docs


2. Sample Janitorial Marketing Plan

File Format
  • PDF

Size: 214 KB


3. Simple Janitorial Marketing Plan

File Format
  • PDF

Size: 4 MB


What Is a Janitorial Marketing Plan?

A janitorial marketing plan, or just a marketing plan in general, is a document that outlines and presents the marketing methods and strategies that a business or company might choose to put in place to further generate revenue by reaching out to their target market. The document highlights given details of  the outreach and PR campaigns to be made in a given period of time. In this particular case, janitorial marketing plans might last depending on how long the janitorial services might be. The document simply details the methods and the marketing strategies that the particular business will undertake to promote their products and services to their chosen customer base.

While the document works well enough on its own, some business owners might choose to incorporate the document into a business plan, another corporate plan that outlines the different important aspects of a business like the goals, values, mission statement, budget, overall finances, and of course, marketing. A well written business plan is a document that is able to present the initial market research made to support the pricing decisions of its own products. Tailors messaging and promotions that targets a specific demographic or geographic customer base. Provides proper selection of platforms or mediums to be used in distributing the marketing campaign including radio, digital, internet, trade magazines or forums, and more, and how these mediums can be used together in certain times to create a unique marketing experience every time.

It should also provide specific metrics or a criteria of success that can be used to measure the results of the efforts and strategies put by the plan. Marketing plans should be ‘live’, which means that it can be tweaked and adjusted regularly depending on how the business grows and evolves over time.

How to Write a Janitorial Marketing Plan

When writing a marketing plan, you have to try to recreate that moment where customers realize that you and your company has the qualifications they have been looking for to solve a problem that has been on their minds for quite some time now. Letting your customers know what they’ve been looking for and then present your services as a solution to the problem will make them more likely to buy and make business with you. Listed below are some tips that we have identified that you can remember and keep in mind when you are writing your own marketing plan.

1. Analyze your market

Before you begin writing your document, make sure that you have done the necessary research first. Proper market analysis will give you an insight of your own strengths, your company’s weaknesses, and what you can do to mitigate the effects of those weaknesses. You can also try to use a SWOT analysis to identify where you currently place in the competition and what unique selling points your business is currently working with. Get to know your target market. Remember that not everyone is interested with your venture and the services that you are offering, so make sure that you have a clear idea of who creates the demand for your business.

2. Set your goals and objectives

After your market analysis, try to gauge what your goals actually are. You might just simply say that you want your business to succeed but we need to have a much deeper purpose than just that. Look inwards. What aspects of the business can you expand to better provide for your customers. Your business won’t succeed if you can’t make the necessary changes that can be very beneficial for both you and your clients.

3. Outline market strategies

Marketing strategy is an umbrella term for all the steps that you need to take and the efforts that you will be making to make your marketing plan actually effective. Try to make your strategies fit your business and your target market. For example, your janitorial services might focus more on smaller establishments rather than the big corporations, so it might be better to circulate your marketing and promotional campaigns on social media platforms and forums where a lot of those establishments can be found.

4. Set your marketing budget

Marketing and promotions are not cheap, nor are they easy. So you need to make sure that you are completely aware of how much resources are being spent on marketing and how these expenses can provide for the success of your venture. Try to reason out if you should be spending and allocating this much, and try to make your investments worthwhile.

5. Keep your marketing plan up-to-date

Marketing plans are ‘live’, which means that the document should be constantly updated to make sure that they are working in real-time. Analyze your results and see how the methods and the strategies that you’ve put in place through the plan is working. Chang and make necessary updates as your business grows and evolves.


What are the six elements of a marketing plan?

  • Description of your products or services
  • Market analysis
  • Goals and objectives
  • Pricing details
  • Advertising plan
  • Budget

What are the five SMART objectives?

  • Specific
  • Measurable
  • Achievable
  • Realistic
  • Timed

What is marketing?

In its simplest form, marketing is the idea of satisfying your customer’s need by framing your services as a solution to their specific problems. It’s a basic foundation in order to achieve competitive advantage.

Writing a successful marketing plan is no easy feat. The entire process requires countless inputs, insights, and feedback ranging from company personnel to key customers. Because that’s the essence of a marketing plan, understanding the customer base and how your company understands them. With the templates and the tips we have provided you in this article, you should now be more than able to write a winning and effective marketing plan on your own.

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