A bid proposal letter is like a summary of an actual bid proposal which business executives present to potential clients on a particular project that they seek to carry out where the majority of the terms and conditions are at the potential client’s deciding team. Given its brief nature, bid proposal letters should still be written in an informative way that will make the target client interested in what’s next to the letter, that is, the contents of the bid proposal summary report itself.
5+ Sample Bid Proposal Letters
1. Bid Proposal Letter Sample
2. Bid Request for Proposal Letter
3. Informal Bid Proposal Letter
4. Bid Audit Proposal Letter
5. Technical Bid Proposal Letter
6. Bid Request for Proposal Letter Sample
How to Write an Effective Proposal Letter for Business
A bid proposal must be written in a persuasive manner just enough not to spill the beans of the details of the project and will keep the potential client wanting for the elaboration of the proposal which will lead them to want to connect with the bidder and be onboarded as a client for the company. Having that goal in mind, how should the proposal letter be written in an effective and persuasive way? To get you started with your own business proposal letter, you can check out our sample bid proposal letters that you can download from this page. Keep reading.
1. Identify the potential client’s needs
To start your bid proposal letter, you need to be able to know the main concern of the client and why they are requesting bidding in the first place. By doing so, you are like having a little conversation with the client explaining what you know about their current situation and the expertise that your team has in solving such problems. At times, an introduction to client letter is made and sent to the potential client. It is such a plus point if you can reach out to the client at a deeper level and they should be able to feel that while reading your proposal letter.
2. State your formulated solution
After you are able to connect with the client, it’s time for you to provide a possible resolution agreement that you initially formulated and not just something that you thought of to give them a hint of what you can do for them. The possible solution to the problem must be stated as a broad project overview of the result that they are looking for that is based on the requirements that they have for the outcome of the project. You can leave out the elaborative details of it to your actual bid proposal.
3. Explain briefly your methods to achieve results
After giving the description of your solution, explain the steps that you will undertake to achieve that solution. The steps and methods in carrying out big projects entail a long and complex process analysis but the version that you put in your proposal letter must be the most simplified version of the actual proposal. It is important that the explanation will not leave the potential client confused after reading the letter because it might lead to disinterestedness and not wanting to work with you any longer.
4. Mention your unique and good traits as a business partner
It is quite normal that many other businesses will take interest in big projects that your company is also pursuing to get a partnership agreement from. That’s why one of the key factors of signing a deal with another company for a project plan is to convince them that working with you is the best decision that they will make. Doing that entails mentioning your company profile and all the credentials and projects that you worked on within the past. You must also note your unique approach towards achieving what your potential client wants as a result that is different from others and will give them an assurance that you really because you have skillful and experienced people to do the job.
5. End with a call to action
After all the persuasive arguments that you put in your letter, you need to sustain their interest by leaving them a statement that will prompt them to contact you right away to know more about what you can do for them. You can write a sentence or two for your call-to-action statement. Remember to avoid sounding too confident or too desperate. It should be direct but respectful in a way.
What is a core competency?
It is the unique qualifications of a business or company that is different from others that have the same nature of products or services.
What is an evaluation criteria?
It is the standard set by a potential business client in which the feasibility of proposals from other organizations is measured.
What is the meaning of framework agreement?
The general term of a contract with a group of suppliers sets the terms and conditions of purchases within the duration of the contract.
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