For many, salons are a haven. It’s that one place where you pay to refresh, relax, and come out in a better state mentally, emotionally, and physically than when you first arrived. There’s nothing more uplifting than the day when your nails are impeccable and your hair turns out gorgeous. Everything becomes even better when you’re entitled to a discount. If you’re in the salon business, reward your regular patrons with a salon gift certificate that they can thoroughly enjoy. It’s an efficient way to promote customer loyalty and gather newcomers at your doorstep. Scroll down below for more details about this.
FREE 10+ Salon Gift Certificate Samples
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6. Free Spa Gift Certificate Template
7. Hair Salon Gift Certificate Template
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11. Gift Certificate Sample
What Is a Salon Gift Certificate?
A salon gift certificate is a certificate that grants its bearer the privilege to avail specific salon services without charge or on a discount. It’s often used as promotional material or a reward in a client loyalty program.
Why Shoppers Love Gift Certificates
According to the National Retail Federation’s consumer survey, gift cards topped as the most requested item on the people’s wish list and garnered 59% of the overall count. It was followed by clothing and accessories (52%) and books, movies, and video games (35%). Most people are uncertain of what item should be on their wish list, but everyone would never say no to a huge discount. This is beneficial not only to the customers but the retailers as well as this draws more attention towards their offer. Statista showed that 53.8% of digital shoppers admit that discounts significantly influence their purchase decisions.
Aside from its offer of promos and discounts, there are plenty of reasons why shoppers prefer gift certificates. Here are some of them:
1. It keeps them from spending more. Most people who have gift cards or promo vouchers are more inclined to stay within the budget of the promo’s limit.
2. It gives them freedom of choice. Instead of giving away specific items that they’re unsure of, giving away a gift certificate and a simple greeting card are sweet enough. They’re allowing their recipient to choose their own.
3. It’s easier to mail. If they plan on sending a gift to someone who lives far, they can simply mail the card instead of shipping a package.
How to Make a Salon Gift Certificate
Here some tips that you can use when making your salon gift certificate:
1. Have a Central Theme
Begin your process by deciding on a theme for your gift certificate. This will serve as your guide on what your layout should look like and what fonts and other design elements you’re going to use. Because you’re making a gift certificate for a salon, you might want to make it look more feminine by incorporating a pink or floral front for your gift card. If you want to make it fancy and exclusive, you can include a matching envelope. In most cases, a gift certificate’s theme follows a holiday occasion such as Christmas and Mother’s day gift voucher.
2. Pre-Plan Your Content
Before you proceed to the designing stage of your gift certificate on an application, be sure to have the content ready. Planning the content while manipulating the controls on your design canvass can be challenging. Having a draft beforehand allows you to envision the placement of your texts and icons on your gift card layout. It’s also easier to alter details on a rough draft rather than on the application. If you want to save time and effort, pre-plan your content. Consult your peers or colleagues if the content matches your theme and purpose before you encode it.
3. Include a Certificate Deadline
Your gift certificate must have a deadline or an expiration date to let your customer know that they can only avail of its offer for a limited amount of time. Failure to do so might result in a conflict or misunderstanding. You will also have to take the blame because it’s a lapse on your part. Besides your card’s expiration date, you can also include a terms and conditions clause at the back of your gift coupon. This can include rules such as prohibiting the user from selling the card or for exchanging the offer with cash. It might also apply to selective services only. For example, a manicure and pedicure gift certificate excludes all other offers except the ones mentioned.
4. Stick to the Basic
If you already have everything you need to complete your business gift certificate, there’s no need to add more. Keep your overall layout basic and simple. Opt to use two to three shades of color only. Limit your font type to two—they should blend well together. Balance your design and text elements in a way that they don’t overwhelm each other. If you’re worried about making your gift voucher appealing, simplicity is always the best choice.
What’s the difference between a gift certificate and a gift voucher?
According to Bizfluent, gift certificates are often used as a corporate incentive by companies. They’re also used to avail of a specific service or product only. On the other hand, vouchers have a specific monetary value or amount limit that the recipient can use in exchange for money.
What is the standard size for gift certificates?
The standard size of a gift certificate is 3.375” x 2.125”.
When do gift certificates expire?
According to Federal law, gift certificates should not expire below five years from its effective date.
A salon gift certificate is a treat no one could say no to. A promise of a relaxing day where you can pamper yourself on a discount is a dream getaway and stress relief anyone will love. If you’re planning on how you can give back to your loyal customers and invite new faces to your salon, get our premium gift certificated for your use. Download now!
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