In a time where information spreads like wildfire, sometimes containing information and keeping it short and concise whilst factual can be much of a challenge. It can be quite difficult to contain and if any rogue information reaches your audience then it can easily shift the perspective that they have regarding your organization. It is important to provide your audience an overall view of the business yourself, making sure that the information you are releasing is relevant and would generally provide a good and factual snapshot of your organization and company to your audience’s minds.
To communicate more general, relevant, information about a business, product, or service, organization PRs prominently use fact sheets to provide a general outline of a certain topic while keeping it short and concise, ensuring that the information is well received by the audience. A well written PR fact sheet can go a long way for the image of the organization and attracting a huge number of new customers and potential business partners and investors. Check out these PR fact sheet samples listed below to help ensure that your fact sheet is well designed and well written.
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What Is a Press Release Fact Sheet?
Fact sheets are documents which are usually one to two pages long, and should contain enough information about a certain topic regarding your organization for readers to get familiar with it. Public relations often use it to secure publicity for their organization or a project that they may be releasing soon, like a preliminary announcement, just the gist before the actual full release, more like a movie trailer. It provides key information that is mainly targeted towards media, the general public, and prospective stakeholders that may take an interest in your company or business.
The document also seeks to enhance general positive factor or undermine any negative details concerning public relations of your company, and establishes credibility for your organization. Simply put, its mostly a marketing material that provides an overall good image for the company, resulting to persuading the targeted demographic to a certain way of thinking or to take a certain action like buying and availing your products or just seek more information about it, leading to an increase in positive reviews and an influx of customer interactions.
How to Write a Press Release Fact Sheet
Writing a press release fact sheet is easy, if you know what you’re doing. It’s also relatively easy to mess up so it’s advised to study the key components that make a good PR fact sheet, well, good. To help you with the writing process, these key components are listed below with just the right details you need.
The header consists of several smaller components, this is generally the first thing to be read so its best to establish important details here early on.
- Business name, address, phone number, and website address located on the upper left of your fact sheet. If using a company letterhead, then disregard this first step.
- Contact name, title and position of contact, telephone number, email address located on the upper right.
- Triple space down and centered should be the name of the subject
- Double space down and write “Fact Sheet”. This is centered as well right below the name/title and in upper case.
The body of a fact sheet is usually set-up in two columns, with the left side containing the headings of your organization’s vision, mission, purpose, future of the company, etc. all in upper case. The right side contains the descriptions of the headings, only short and brief sentences that are aligned under the second column and with the headings as well.This is how its usually set-up, but if you want a layout that matches more of your company’s aesthetics or that seems simpler for you then you can choose to go with that layout. Just make sure that the information is still presentable and easy to comprehend.
- If the document consists of two or more pages, type “-more-” at the end of every page except the last one.
- At the end or the final page of the fact sheet, “###” is usually inserted and centered, but you can choose other indicators that signify the end of the document.
- Double space down and align right, insert the month and year of publication.
What is a fact sheet in journalism?
A fact sheet is a PR or journalism piece used by new and practicing journalists to concisely summarize an organization, news item, issue, or a cause to entice a call to action by journalists to the audience.
Where is a fact sheet used?
Fact sheets are frequently used to provide information to an end user, general consumer, or just to the public using simple and concise language.
What makes a good fact sheet?
Fact sheets are preferably brief documents with only one to a couple pages long. And since visual information is easier to grasp, a fact sheet is usually visually appealing with tables, charts, graphs, and other graphics. A fact sheet should also be easily comprehensible.
Once you have completed your fact sheet, its best to establish a specific distribution plan to your PR to ensure that your target demographic receives your fact sheet and the information in it. Begin with deciding which demographic is suited best to receive your fact sheet and what best way to for them to receive it. It can be digitally distributed, maybe through mail, or post it on your website. Ensure full coverage to easily spread the information.
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