Fundraising is a method of raising funds by means of donation or voluntarily collecting money for a cause. It was usually used to gather money for non-profit organizations, but, over the years fundraising has evolved a lot and it is now used to fund various important causes. Examples of familiar fundraising events are charity auctions, concerts, art exhibitions, fun runs, and many more. All these are to raise money to support a certain cause. If you have decided to support a certain cause, and already have the outline of your fundraising plan then it’s time to work on a fundraising campaign proposal. You will need something good to convince the public or funders to support your cause. Read more about this in our article below, and to get you started with the campaign proposal check out our free fundraising campaign proposal samples to help guide you.
3+ Fundraising Campaign Proposal Samples
1. Fundraising Campaign Proposal
2. Sample Fundraising Campaign Proposal
3. Simple Fundraising Campaign Proposal
4. Fundraising Campaign Proposal Example
What Is a Fundraising Campaign Proposal?
To start, there are different types of fundraising which are online fundraising (a popular example is the GoFundMe), corporate support or those funded by business corporations, grants, membership campaigns, or special events. If you are a fundraiser, then working on a fundraising campaign proposal is something you should be aware of. This document must be able to convince funders that your organization is fiscally sound, transparent, and capable of achieving the goals and objectives of the proposal. Every campaign has a specific objective that may appeal to different pools of supporters. As such, each initiative warrants its own approach and preparation.
How To Write a Fundraising Campaign Proposal?
Writing a fundraising campaign proposal must be able to tell the story in a compelling manner while persuading the donor that this project is meaningful. You need to include important key information that will inform donors and encourage them to donate. Something that inspires trust which will propel people to take action. To get you started below are the following basic tips on writing a fundraising campaign proposal.
I. Project or Plan Overview
First of all, you need to carefully explain the reason or purpose of your fundraising plan. What is it you wish to achieve, the overall goals that you have decided to embark on such endeavor. By doing so, supports/donors will have a clear understanding of your needs, and how you’ll use any funds they donate. You need to be sincere and genuine about your plans.
II. Benefits and Importance
To start a fundraising campaign would mean you either are supporting a certain cause or raising funds for yourself because of certain reasons. People are compelled to donate only if they see the importance and benefits of the donation to the cause. For example, your fundraising event supports children in need, for stray dogs and cats, the environment or simply to raise funds to support a family member who is severely sick. Indicate what initiatives your or the organization will be taking once you have raised funds. Make sure to be detailed and honest in writing this section of your proposal.
III. About You Or the Organization
If you are personally raising funds or is a representative for the organization you work with, then always include a section about who you are, or what your organization represents. A brief background or history so donors will come to know who they are donating to. Being transparent invokes trust and empathy. You may also want to include some photos or videos to solidify the credibility of your organization or yourself and the cause you are working on to raise funds for.
If there is a certain amount that you need to raise funds for, take for example raising funds for a severely sick person and you are aware of the hospital and medical bills then include this in your proposal. Include a budget for the use of any money received. Remember to set your campaign’s financial goal, both public and internal.
If you are raising funds to support a certain organization, make sure to do your research first. Look for foundations that share your values, and explore the types of grants typically given to support causes like yours.
Set up a specific timeline for your campaign, when you intend to start, and its deadline.
What Is an Example of a Fundraising Goal?
One common example is to nurture and expand awareness for the cause, project, or brand that you are raising money for.
Who Are Fundraisers?
These are individuals who are tasked to seek out donations to a cause, campaign, and charity. They may be volunteers or an employee of an organization.
What Is the Importance of Fundraising?
The importance of fundraising is that proceeds or donations are collected for a just and important cause that can be of great help to the receiving end. Also, it helps build your relationships with people, motivates nonprofits towards organization and planning, and keeps your nonprofit organization sustainable.
Start working on your fundraising campaign proposal now, and help make a difference to those who are in need.
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