One of the things needed to do when working in the commercial real estate industry, proposals are one of the key aspects of market properties. Brokers make use of proposals to convince a client in the sale or lease of the property or listing. However, it’s no secret that writing proposals that could win over clients is no easy feat at all. Brokers must have the skill to sell themselves as experts along with the real estate business services and strategies they can provide to the client while beating their fierce competition. If you’re a rookie broker and has no experience writing proposal, you’re in the right article. Read this article to find out how to make a commercial property proposal.
10+ Commercial Property Proposal Samples
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4. Commercial Real Estate Property Request for Proposal
5. Commercial Property Package Proposal
6. Commercial Property Management Request for Proposal
7. Commercial Property Rental Proposal
8. Commercial Property Risk Insurance Proposal
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10. Commercial Unoccupied Property Proposal
11. Commercial Property Liability Insurance Proposal
What is Commercial Property?
Commercial property, also called commercial real estate, investment property, or income property, is real estate that caters to business and industrial activities. Commercial properties use the land to generate stable profit.
Details to Include in a Commercial Property Proposal
1. Executive Summary
The first part of your proposal should have the title page which introduces the project, the property, and your team working on the project. The next part is the table of contents to help your readers know what to expect your proposal consists of. The next part is when you officially begin your proposal. You will begin with an executive summary that provides an overview of the details about the project such as the sale or lease of a property or listing. The executive summary should only consist of only one page since you’ll only be highlighting the most important aspects regarding the project. Make sure your executive is compelling to your readers since this is the first part of the proposal they will be focusing on.
2. Details About the Property
The next part is to include all important information and details regarding the commercial property you’re selling or leasing. The information must include descriptions of the property, site, exterior and interior parts, and any unique features or components. Include the present opportunities and selling features for your marketing creativeness. You can present them in the form of a SWOT format (strengths, weaknesses, opportunities, threats) to help you communicate a detailed picture of your property.
3. Location Information
The next part of the proposal should discuss the location information of the property or listing. It should also include including regional and aerial maps of the property location.
4. Summary of the Existing Property Market
The next part is the summary of the existing property market. In here, you have to inform your client where the property sits with the current market conditions and set expectations in regards to price and interest. Include financial analysis, sales comparables, rent comparables, and demographics.
5. Marketing Recommendations
The next part to include in the proposal is the marketing recommendations for the property. The recommendations must be specific and tailored to the listing of the property. To make this information understandable for your clients, include the marketing timeline, marketing documents, campaigns, signage, and any other information and tools for marketing.
6. Details of Your Team and Your Office
To increase your credibility and to allow your client to know more about you, provide details about you and your team, and your office. Provide mini-biographies for each person and their roles and responsibilities in your office. You can also include a summarized profile of your company; you can mention your accomplishments, goals, services you provide, your fees for your services, and your list of your loyal clients. Make sure you are clear and concise in this part.
What are the different types of commercial property?
The different types of commercial property are:
- Office buildings: Office buildings are categorized into two types: urban or suburban. Examples of urban office buildings include skyscrapers and high-rise properties while the examples of suburban office buildings are office parks.
- Retail: These are properties where retailers and restaurants are usually found. These properties can be multi-tenanted or single-use buildings.
- Industrial buildings: These properties are located outside of urban areas. Some examples of industrial buildings are heavy manufacturing, light assembly, bulk warehouse, research and development, and flex industrial.
- Multifamily buildings: This type of property is similar to a real estate property except it caters to multiple families living in it. Examples are apartments, condos, and townhomes.
- Hotels: These establishments provide accommodations, meals, and other services for travelers.
- Special purposes facilities: Some examples that fall under this category are amusement parks, churches, self-storage, bowling alleys, concert arenas, etc.
What is the difference between commercial and residential property?
The difference between a residential and commercial property is that residential property caters to all single-family homes or has at most four-unit rental residences while the commercial property has units with five or more.
What are the benefits of commercial property?
Commercial properties ensure more occupants resulting in more income and profit compared to residential properties.
To avoid making your proposal look dull, lifeless, and way too serious that it lacks personality, don’t forget to include high-quality visuals, photos, and graphs throughout your proposal. Choose a format that organizes all the important information and choose a theme background that makes your proposal pop. Avoid putting wordy content and let the visuals guide your reader through the proposal. The readers won’t likely read your proposal like it’s a novel, so make sure your proposal has more visual representation than written. To help you get started on making the property proposal, download our sample templates provided above!
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