Car racing, just like any other sport, costs a lot of money to maintain on shape for racing. In this case, auto racers need to invest a lot of income in cars and uniform maintenance by buying equipment and tools to increase their speed and endurance in killer races and at the same time keep it safe for drivers to navigate it on the race track. So it’s a usual practice for racers to look for sponsors to keep their careers going. If you’re an amateur racer and you need to look for sponsors, your racing skills are only one factor to land sponsors. You need to be business savvy, open-minded and determined to approach lots of strangers and convince them to support your career. To approach sponsors, the first thing you’re going to do is to propose to them. This article will guide you on how to create an automotive sponsorship proposal.

10+ Automotive Sponsorship Proposal Samples

1. Automotive Sponsorship Proposal

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2. Auto Sponsorship Proposal

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Size: 298 KB

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3. Automotive Racing Sponsorship Proposal

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Size: 349 KB

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4. Vehicle Sponsorship Proposal

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Size: 471 KB

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5. Automotive Event Sponsorship Proposal

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Size: 2 MB

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6. Die Moto Proposal Sponsorship

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Size: 120 KB

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7. Sample Automotive Sponsorship Proposal

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8. Automotive Sports Sponsorship Proposal

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Size: 843 KB

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9. Automotive Sports Sponsorship Proposal Example

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10. Formal Automotive Sponsorship Proposal

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11. Printable Automotive Sponsorship Proposal

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What is an Automotive Sponsorship?

Automotives are also known as automobiles. When one is looking for an automotive sponsorship, it means an auto racer is looking for sponsorship to support their racing career. Auto racing, also known as car racing, motor racing, or automobile racing, is a motorsport that involves automobile racing for competition. Sponsorship is the act of supporting events, activities, persons, or organizations financially or through the provision of products and services.

How to Write an Automotive Sponsorship Proposal

1. Research the Sponsor You are Targeting

When you’re looking for sponsors, you need to know who they are first. You need to make sure that their brand is related to the automotive or the racing field. Learn about their business field to know how much revenue they can provide; you need to know if they can afford the amount you’re asking. If you’re an up-and-coming racer, you might want to tap local businesses first before hitting the major sponsors.

2. Create the Title Page

The first part of your proposal is where you put the title of your proposal, your name, and the name of your race team. State that the proposal is written for the potential sponsor and state the date the proposal is sent.

3. Introduce Yourself and Your Team

The next thing to include in the proposal is an introduction of yourself. Gather the history of your racing career and your racing team. You can list write your short biography or the biographies of the racers and the race team’s success rate. Take pictures of yourself, your team, and your cars. Don’t be shy to take photos of you posing with the trophies you won; this is a great lowkey hint that you’re a successful racer.

To nudge the interest of your potential sponsor, write down any attributes you can provide to your sponsor in exchange for the funds they can provide to you. You can mention that you can give publicity to the sponsor’s brand, attend public events as the sponsor’s representative, or host the company at the race track.

4. Mention Your Expenses

Explain the expenses you incur as a race car driver in this section by providing a general cost overview. Make a list of every expense you incurred over the past season and tally those expenses. Those expenses can represent what a sponsor would cover in an ideal situation.  Take the plunge and ask the sponsor for a specific amount of money. Avoid asking the sponsor to fund you the total costs of your racing activities; instead, ask them a feasible amount they can provide by offering them a sponsorship package.

5. Explain How the Sponsorship Can Benefit the Sponsor Too

To convince the sponsor to support you, you need to include the advantages they will get if they fund you. Explain how partnering with you can be a good marketing strategy since you can improve their customer base and increase community involvement in their brand.  Convince them that you’re the perfect brand ambassador by telling them your presence in the social media world and your prominence in the car racing/automotive/drag race community (you can remind them again of the awards you’ve won in the past events).

6. Present Your Sponsorship Package

Let the potential sponsors know that they have options on the amount of money they can provide, and what they can expect from you by providing a copy of the sponsorship packages. The copy must include the different sponsorship levels and the items that are included in the package. These items must be the following stipulations you’re going to do in exchange for the sponsorship.

FAQs

What are the four types of sponsorship?

The four types of sponsorship are event sponsorship, financial sponsorship, in-kind sponsorship, media sponsorship, and promotional partners.

What not to do when seeking out a sponsorship?

To ensure that you won’t get turned down by potential sponsors, avoid doing the following:

  • Don’t look for sponsorship at trade shows
  • Don’t use a sob story
  • Don’t push a potential sponsor who declined your proposal
  • Don’t treat potential sponsors as if they owe you something

What type of race car is the fastest?

The current fastest race car in the entire world is the IndyCars.

Once you’re done writing the draft of your proposal, make sure to review and revise any mistakes in it. Once it’s properly written and free from error, print out the proposal and mail it or hand-deliver it to the potential sponsor. If they invite you to discuss the proposal, make sure to negotiate with them clearly and comprehensively. Treat the sponsorship proposal as a business transaction, so approach the proposal as a deal that is a win-win for both sides. You both have responsibilities for each other. To help you get started making the sponsorship proposal, download our sample templates above to use as your guide!

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