After thinking of a new product, you also need to consider its launching or product release. The best product launches provide real customer value and have cross-departmental support. This means you need to start working on a product release plan to ensure its ultimate success. By creating an effective product release plan you will be able to identify your goals, determine the right strategies, and designate the proper tasks for different teams and members of the business organization. Read more about this in our article for today, and if you wish to start working with your plan, check out our free product release plan samples below.

3+ Product Release Plan Samples

1. Product Release Plan

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2. Product Development Release Plan

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3. Web Connector Product Release Plan

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4. Sample Product Release Plan

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What Is a Product Release Plan?

Thinking of a new product can be a challenge for companies. It entails a lot of planning and collaboration amongst the different departments within and even outside the organization. Without carefully planning, would only result in wasted time, effort and resources. Not to mention the loss can be disastrous. So, when preparing for a product release you need to make sure that you have confidently covered all bases. A product release plan should detail the product features and functionality that will be offered to your potential clients. Points out different tasks and timelines behind getting users to interact with your new product or a new feature. It may seem complex, but you will need thorough planning if you want your product to be a success.

How To Create A Product Release Plan?

Planning to release a product isn’t a one-department initiative, it takes the whole business organization to pitch in and help. The good thing about it is that this will improve the communication within the organization, encourage coordination among and between teams, programs and projects within the business, and provide the business a clearer view of its objectives and goals since it facilitates the alignment of the goals of the business and its programs. To start, here are the following factors that can help you create an effective product release plan.

I. Goals

Identify the release goals intended for your product, such as the objectives and items needed to be completed for the release. More like think of the various goals expected to also be realized when the release has been completed.

II. Release Requirements and Criteria

In order for the product to officially be released, you need to identify the set requirements or components that will set things in motion. And see to it that the product meets the criteria you have set for it, some examples include specific features (e.g. the number of defects) and a deadline or timeline.

III. Timetable

Product release or even product launches always requires a timetable to ensure that everything goes as planned. Provide an overview of the schedule or the timing of the various activities involved in the release such as deadlines which are sometimes based on contractual terms and obligations, pressure from accounting or even from stakeholders, and tradeshows where the product is meant to be launched. For each milestone, create an estimated date of completion to help you organize everything thoroughly.

IV. Budget and Financial Forecast

Determine the budget needed for the product release and the estimated cost that it entails.

V. Risk

Even during the initial development of the product, risks are always involved. In this case, as you are about the release your product list down all possible risks that the product being launched is likely to face, or the overall risks that the whole process of releasing the product will, in all probability, encounter. By doing so, companies may be able to come up with plans to counter the risk or find ways how to deal with these issues.

VI. Launch Status Communication

Once the product launch becomes evident, create a line of communication between departments. A communication plan identifies how important information will be communicated to stakeholders throughout the project. It also determines who will be receiving the communication, how those people will receive it when they’ll receive it, and how often they should expect to receive that information. This will always help better address any sudden issues regarding the product.

VII. Monitor

Regularly monitor and make any adjustments to the plan when necessary. Use your sprint closure to adjust plans as needed, or schedule regular reviews to ensure plans are on track.

FAQs

What Is a Product Roadmap?

A product roadmap is the entire process, planning, direction, and progress of a product you are offering over time.

What Is Product Development?

Product development is the process of bringing a new conceptualized product into the market.

Who Is a Product Manager?

A product manager is responsible for defining the product vision and creating strategies, overall he or she is involved in product planning and marketing.

Releasing a product out into the market can be a complex and challenging task that needs the collaboration of all relevant parties. By working on a product release plan, will enable you and the organization to carefully map out the entire process as you slowly gear towards its launching.

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