Every business’ success lies on the ability of its management to attract the general customer base and keep those customers constantly doing business with the company. It doesn’t matter if you are a startup venture or a massive company with multiple branches around different states. We all know that marketing drives sales, and ultimately, drives the overall business itself. A company won’t be around for too long if its unable to sell its products and services to its target market. That is why it’s important for business owners and managers like you to be able to come up with a comprehensive and effective marketing plan. Though despite all of that, there still aren’t a lot of businesses who devote enough time and resources into drafting a marketing plan. So I hope that you are here because you realize the power of being always one step ahead in the business industry, especially that you want your venture to succeed.

A marketing plan is a document that highlights and presents how your company will sell your products and services to the target customers. Marketing plans can be very beneficial because they essentially make the entire sales process a whole lot easier for the company. To be able to target your customers in a much smarter way can reduce the costs of marketing and significantly increase your chances of converting leads into actual sales.

One example of a common marketing strategy is when a company decides to put an ad for their services in their local newspapers. Though the company might soon realize that this strategy has one big flaw in it, and that is they have no control whatsoever with who sees the paper and the ad in any given time of day. That is because most newspapers and magazine ads often offer general branding alone, and not targeted marketing. If the company wants a strategy that works better, then they need to be able to come up with something that focuses on creating an ad that puts a specific issue forward then frames their own company and their products as a solution to the problem or issue that was previously identified.

Marketing plan can go a really long way for you and for your business. It makes sure that your company is constantly raking is revenue from sales, making good business by constantly interacting and getting to know the customer base, which in turn, makes good money. But before you actually write a marketing plan of your own, check out these even management marketing plan samples that we have listed for you down below. It should help you get to know the document further, what it looks like and how it works. Once you’ve done that, feel free to use these samples as guides or even as templates for when you actually start writing your own event management business plan.

3+ Event Management Marketing Plan Samples

1. Event Management Marketing Plan Template

event management marketing plan template

File Format
  • MS Word
  • Google Docs
  • Pages


2. Event Management Marketing Brand Plan

File Format
  • PDF

Size: 596 KB


3. Event Administration Management Marketing Plan

File Format
  • PDF

Size: 552 KB


4. Event Management Marketing Business Plan

File Format
  • PDF

Size: 133 KB


What Is an Event Management Marketing Plan?

An event management marketing plan works just about the same as any marketing plan that is being used in the corporate and business industry. It’s essentially a document that outlines the marketing strategy that the business or the company might implement to generate a larger revenue by reaching out to its target market. The document highlights the details of different outreach and PR programs to be put in place in a specific period of time, as  well as the criteria in which the management can use to measure how effective these marketing methods are and the plan itself.  A marketing plan essentially details all of these strategies that the event company will use to promote their own services to their customer base. And while the document can already do well on its own, some managements often write the document as a part of a business plan, another corporate document that presents the important aspects of a business like its goals, values, mission statements, budget, overall finances, and of course, marketing.

A well written and well drafted marketing plan is a document that highlights the initial market research does to support the pricing decisions of its services, as well as new market entries. It should also tailor messaging and promotions to target a specific demographic and geographic customer base, provide  a wide range of platforms in which the marketing campaigns can circulate including digital, radio, internet, trade magazines, and how these platforms can be used together every time to create a unique marketing experience. It should also be able to provide the criteria  of success that can be used to measure the results of the different marketing strategies that has been put in place by the plan. Finally, the plan should be live, meaning that the writing process of your action plan does not end when you’ve put all of your components unto paper. Rather, it should be changed, adjusted, and updated periodically depending on how it works with your company.

How to Write an Event Marketing Plan

When writing a marketing plan, part of your goal is that you should be able to recreate a certain moment in your advertising and marketing campaigns where your potential clients realize that you have just the qualifications that they have been looking for. Making your customer base aware of any problem of issue that they might be facing, and then framing your company and its services as the best solution for the issue that you have just presented, will make them more than likely to buy from you. They’d have a much harder time figuring out why they need you and your company if you are unable to do that. Listed below are some tips that we think can help you in the overall writing process.

1. Analyze  your market

Before you actually begin writing your marketing plan, you have to make sure first that you have a clear picture of what your target customer base is. Proper market analysis will help you understand your strengths, the weaknesses of your brand, and how better you can take advantage of the different opportunities present in the market. It should also be able to give you the insight  you need in figuring out who or what the competition is, and help you identify where you currently are in the industry. You can also use SWOT analysis to see where your business fits best and what unique selling points are you working with right now. You need to remember that not everyone might be interested with what you are offering, so it’s important that early on, you identify who is making that demand for your venture.

2. Set your goals and objectives

Once you’ve done your market analysis, try to think about your goals and the objectives that you are working towards with this venture. Yes we know that you want your business to be a success, but how do you plan to do it? Look inwards, what steps will you be willing to take in order to get closer to your goals. What aspects of the business do you need to expand, what services are you willing to improve? Those kinds of things. You can set SMART objectives to further increase the assessment of these goals.

3. Outline your market strategies

Marketing strategies are sometimes just an umbrella term for the steps that you want to take of the efforts you wish to put in place to make your marketing plan effective. Try to come up with strategies that fit the services that you are offering and your target customers. For example, you might be an event management company that focuses on weddings or birthday celebrations, so try to circulate your ads on social media platforms, typically on pages aimed to cater celebratory events and occasions.

4. Set your marketing budget

Promotion and marketing is expensive, so make sure that you are getting your money’s worth on the investments that you are making. Know how much resources are being spent on these efforts and strategies and try to gauge whether these are indeed necessary or not.

5. Keep your marketing plan up-to-date

As I’ve  said, a marketing plan is a ‘live’ document. So make sure that you are keeping your document updated and adjusted every time there is a new development in the market. Analyze your results and assess these efforts if they are working the way that they are supposed to work.


What are the five SMART objectives?

  • Specific
  • Measurable
  • Achievable
  • Realistic
  • Timed

What is the essence of a marketing plan?

Marketing plans make the strategies that have been establish into a more actionable level that breeds progress and results.

What is marketing?

Marketing is the idea of satisfying the demands of your clients and customers by framing your products and services as a solution to what these clients and customers need. It’s a basic foundation in order to achieve competitive advantage in the industry.

Writing a comprehensive marketing plan is not easy to achieve, making it effective is yet another level of difficulty that you have to face. Writing the document requires a lot of effort and dedication in trying to understand your clients and customers. Because that is the main overall quality of a marketing plan, knowing and understanding your customers. Working with their demand and how better you can be of service to them. With the templates and the tips that we have provided you in this article, you should now be able to write a winning and equally effective marketing plan of your own.

Related Posts