Any organization, especially businesses, needs promotion to help expose their business to a wider set of audiences for them to sell their products, provide their services to their audience to earn profit. The more they promote themselves, the more likely they are present in people’s consciousness and will remember to patronize their business. Indeed, promotion is important to keep organizations stay afloat from the fierce competition of the market. If you’re responsible for promoting your company’s business, you’re in the right place. Read the article to find out how to make a marketing promotion plan.

5+ Marketing Promotion Plan Samples

1. Marketing Promotion Plan Template

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  • MS Word
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2. Strategic Marketing Promotion Plan

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  • PDF

Size: 3 MB


3. Therapy Marketing Promotion Plan

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  • PDF

Size: 47 KB


4. Recruitment Marketing Promotion Plan

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  • PDF

Size: 81 KB


5. Marketing Sales Promotion Plan

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6. Sample Marketing Promotion Plan

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What Is a Promotional Plan?

A marketing promotional plan is an element of a marketing plan for a specific product or service. It is a part of a marketing strategy. It summarizes the key points of promotion and includes marketing tactics and promotional activities that the marketing team will have to undertake.

Here are some examples of promotional activities:

  • Public relations
  • Sales promotion
  • Social media marketing
  • Online marketing
  • Advertising
  • Personal selling

The Components of a Promotional Plan

A promotional plan won’t be complete without the following components:

  1. Target Audience: the type of people for whom your campaign targets.
  2. Promotion Name: the original and catchy title of your promotion campaign.
  3. Promotion Type: the promotion type must be according to your overall goals for your campaign. Is it to raise awareness of a certain cause or promoting the company’s brand and message?
  4. Key Message: A statement/s  that will give your audience more information about what your promotion is about and how they will benefit from it.
  5. Promotional Products: Any materials used to distribute and bring awareness to your promotion and your business as a whole. Promotional merchandise is one prime example.
  6. Additional Information: This is all a mix of additional comments, information, and promotional ideas or actions you might want to take in your current campaign that you don’t want to forget.

How to Create a Marketing Promotion Plan

1. Define the Campaign Purpose and Objective

The first step of your promotion plan, or promotional campaign, is to know the ultimate purpose. Once you’ve figured out your main purpose, figure out your objectives to help you complete your purpose.

2. Create a Campaign Theme

You need to personalize and give your campaign its own identity and at the same time, linking them to your business to make them all recognizable. For example, personalize your latest merchandise with the logo of your business.

3. Create the Campaign Message

Support your campaign’s theme with a message. Make sure the message is witty and relevant to your business and campaign. The message helps solidify your company’s name, service, and products to your target audience.

4. Select Your Promotional Product

Your promotional product is what you provide your target audience to promote your business. Make sure that it is relevant to your business and campaign.

5. Determine the Distribution Plan

The distribution plan is a strategy of how you will distribute the promotional products to your target audience. Make sure your distribution plan is properly executed once it goes underway. Successful distribution of promotional products increases its effectiveness to promote your campaign and your business.


What are the 5Ps of promotional plan?

The five elements in a promotional plan are personal selling, advertising, sales promotion, direct marketing, and publicity.

What are the 4 Cs of marketing?

The 4Cs  of marketing are clarity, credibility, consistency, and competitiveness. This was created by David Jobber and John Fahy in their book Foundations of Marketing (2009).

How do you attract and retain customers?

The secrets of attracting and retaining customers are to offer quality products, know your customers well, be friendly and courteous, let them try samples of your products, use attractive and eye-catching packaging, and be willing to adapt to efficient market trends.

Once you’re done creating the promotional plan, it’s time to discuss it with your marketing team and the company’s management. Your plan is far from being done yet; it can go through a lot of revisions since the people involved in the promotional campaign are putting in their ideas and corrections. Just make sure that with a smorgasbord of promotional ideas involved in your plan, you will organize it in a way that is still relevant to your main purpose. To help you make your promotion plan, download our free sample templates provided above as your reference!

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