Analysis plays an important role in our everyday life, especially in the workplace. Business analysis is usually done to analyze particular data to enhance the business, but one popular analysis—perhaps the easiest since it focuses on four major points—is called SWOT analysis.

In the same way of behavior analysis examples, SWOT analysis requires an in-depth study of the collected information that would lead to strategic measures that are beneficial to the company. A greatly written analysis is way effective compared to a less comprehensive and disorganized analysis.

What Is the Purpose of SWOT Analysis?

SWOT analysis is an acronym for strengths, weaknesses, opportunities, and threats. SWOT analysis is used to determine the internal strengths and weaknesses of an organization. It helps determine the external opportunities and threats that the organization would encounter. The main purpose of SWOT analysis is to get the people in the organization think of potential challenges and strategies that could enhance the progress within the company. This would allow the managers to avoid making poor decisions and recognize competitors. Analysis templates would show a SWOT framework that presents the organization’s weaknesses; the managers should develop a solution on how to cope with these.

How to Conduct a SWOT Analysis

There are two main sources of data considered in SWOT analysis: the internal and external factors. Internal includes the strengths and weakness, while external includes the opportunities and threats that might be used in a competitive analysis.

  • Form a team that will conduct the SWOT analysis.
  • Conduct a strength and weakness review assessment in your organization, then note the available opportunities and possible threats from competitors.
  • Collect all the information. There are different methods you could gather data, like one-on-one interviews, survey questionnaires, or a group meeting for brainstorming.
  • Organize and discuss the gathered information to formulate the application of results from the analysis.

When to Use SWOT Analysis?

  • When taking advantage of available resources. The organization would be able to determine the strength of the company through this analysis and by doing so, the management will be able to utilize these techniques to further strengthen the company.
  • When improving operations would require recognizing the weaknesses and finding ways to cope with it or minimize it.
  • When discovering opportunities always lead to success with new and improved products or services.
  • It is projected in analysis samples that there would always be risks in running a business. Through SWOT analysis, these risks will be recognized and avoided.
  • When positioning competitiveness. To stay in the business, you have to identify how to be better than your competitors.

What Are Threats in a SWOT Analysis?

Threats are conditions that hinder your chance to reach the goal and objectives of the organization. They are harmful external conditions that would threaten the chances of the company for a better future. Threats are composed of competitive behavior, new product/service from other competitors, and the demand of the market. To avoid these threats, a needs assessment should be conducted in order for a needs analysis to happen. Needs analysis would help in determining the gaps that should be filled before a threat could affect the internal and external operations of the organization.

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