As a small business owner, there will be times when your operation will be doing well but there will be also times when your sales will stay at the same degree, which means you might not be able to observe improvement when you perform your regular sales performance review. To get past this slump, you can use a project planning template or a strategic planning tool called SOAR analysis. This tool enables you to analyze and evaluate your business and its stand or rank against your competitors.
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What is the SOAR Analysis?
The SOAR Analysis stands for Strengths, Opportunities, Aspirations, and Results which is a strategic planning tool that enables a company to combine data on its current position with the customers’ ideas about its future. This approach to strategic planning and thinking allows companies to establish their upcoming projects through a collaboration agreement, shared understanding, and commitment to a project action plan. It also enables stakeholders to determine the potential of the business and come up with a vision for their future operations and projects.
How to Create a SOAR Analysis
Unlike a SWOT analysis which is a method used to determine and evaluate a company’s strengths and weaknesses, the SOAR analysis is a tool to identify which aspects of business areas the company already performs well and convert its threats and weaknesses into opportunities. SOAR analysis utilizes a 2-by-2 grid as a virtual representation that enables businesses and organizations to compare and contrast their current abilities and future potential as well as allows them to establish a connection between their business conditions and their desired accomplishments.
Step 1: Evaluate Your Current Position and the Desired Performance in the Future
Perform a brainstorming session with your team and involved stakeholders. You can perform an evaluation of your company and use the SOAR matrix to list down the data that shows the current performance or state of your company.
Step 2: Create a Defined Strategic Plan
With your team and relevant stakeholders, perform problem-solving to combine and evaluate ideas from different perspectives and points of view of your colleagues. Narrow down these ideas while also determining your priorities. This will help you prepare and create an action plan that will enable you to close the gap between your company’s current and future position.
Step 3: Execute and Review
Execute your plan by making sure that you have a clear communication roadmap within your company to prevent confusion, lack of engagement, and low motivation levels from your team members. Review your performance to keep track of and monitor your progress against your business goals and targets.
Step 4: Adjust and Adapt to New Market Trends
Keep up with the shifting business industry by adjusting your SOAR analysis as internal and external market conditions and trends change or evolve. The opportunities you had included in your initial analysis might disappear as the market change.
FAQs
How to ensure consistent communication within the management or company?
A company can utilize tools or methods that ensure consistency in their communication such as setting KPIs with their corresponding person-in-charge, providing a list of strategic objectives and goals, investing in training and review meetings, displaying transparency from all organizational levels, and using software that encourages communication within departments.
What are the advantages of performing SOAR analysis?
With SOAR analysis, you are not only analyzing the current situation of your organization but you can also set your business goals and objectives you want to achieve and encourages you to resolve and fix issues, threats, or weaknesses. It also helps startups to determine their strengths, weaknesses, and risks.
What are the uses of a SOAR model?
A SOAR model enables you to explore new capabilities and opportunities, helps you develop business plans during annual strategy reviews, focuses and redirects resources and efforts that can be used as a part of your company leadership development action plans and programs, and helps in planning an employee’s career plan and development performance plan.
The SOAR analysis is a tool for strategic planning that companies or organizations utilize to develop and perform their strategies. It focuses on a company’s strengths and how it can use them to its advantage and create opportunities for its business. The SOAR analysis has a simple and easy-to-use format that enables companies to easily set their business goals, helping them in achieving their desired business outcomes.
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