“The focus of gap analysis should be getting to the other side. If you bend-over to analyze a gap too long, you’ll probably fall into it.” These words are said by Ryan Lilly, a speaker and author on entrepreneurship, economic development, and ecosystem building. You need to have a balanced view when it comes to analyzing your business. But, how can you gain awareness of those concerns? In this article, we provide you some beneficial steps and a wide array of downloadable gap analysis templates useful in identifying the internal and external factors affecting your business status. Keep on reading!

1. Gap Analysis Report Template

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  • Microsoft Word (DOC)
  • Google Docs
  • Apple Pages

Size: A4 & US

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2. Sample Gap Analysis Report Template

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  • Microsoft Word (DOC)
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  • Apple Pages

Size: US

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3. Business Process Gap Analysis Template

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  • Microsoft Word (DOC)
  • Google Docs
  • Apple Pages

Size: A4 & US

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4. Market Gap Analysis Template

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  • Microsoft Word (DOC)
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  • Apple Pages

Size: A4 & US

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5. Safety Gap Analysis Template

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  • Microsoft Word (DOC)
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6. Healthcare Gap Analysis Template

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  • Microsoft Word (DOC)
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7. System Gap Analysis Template

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  • Microsoft Word (DOC)
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Size: A4 & US

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8. Education Gap Analysis Template

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  • Microsoft Word (DOC)
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  • Apple Pages

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9. Blank Gap Analysis Template

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  • Microsoft Word (DOC)
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10. System Gap Analysis Report

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  • PDF

Size: 6 MB

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11. Process Reengineering Gap Analysis Report

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  • PDF

Size: 385 KKB

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12. Higher Education Gap Analysis Report

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  • PDF

Size: 1 MB

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13. Training Gap Analysis Report

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  • MS Excel

Size: 55 KB

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14. Sample Fit Gap Analysis Report

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  • PDF

Size: 667 KB

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15. Gap Analysis Audit Report

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  • PDF

Size: 238 KB

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16. Gap Analysis Summary Report

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  • PDF

Size: 662 KB

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What is a Gap Analysis Report?

The book “Performance Gap Analysis: Tips, Tools, and Intelligence for Trainers” defines gap analysis as the process used to determine where you are and where you want to be. In other words, this is when you reveal the desired state of performance and compare it with the current state of performance.

When you take a gap analysis report, you collect information on your business’s operational results both the desired operational results and the current operational results. Thus, it is about focusing on exactly where you want to drive your business. This analysis is a marketing tool that recognizes customers’ engagement and the capabilities of an organization supplying it.

How to Create a Gap Analysis Report

Creating a gap analysis report provides some advantages in inspecting problems to upgrade tactics for marketing strategies. We suggest that you use our templates above that you can use conveniently. Here are the steps that work after you download your selected template:

1. Examine your market position

Goals and objectives are the fundamental core of setting up a business. These elements  help you to contemplate what is the main purpose of your company . In this field, examining your market position is integral, where products need evaluation for development such as brand identity, pricing, and distribution process.

2. Get to know your industry rivals

Making a list of your industry rivals allows you to make a comparison on your business. They are two types of competitors: Primary competitors run similar strategies, resources, products, and goals with your business, while secondary competitors are those companies consisting of potential threats. Both sides of competitors scrutinize your advantages and disadvantages in how you encounter challenges.

3. Analyze your audience and collaborators

After having your competitors’ list, analyzing customers and prospective audiences gives significance to your offer’s products and services. Collect information for your analysis through various interviews, surveys, focus groups, observation and examination of documents and reports. Focus groups and surveys appear to be the most efficient methods for asking questions and gathering data. Also, you can look at actual outputs of the employees’ work that may possibly reveal significant information. 

4. Determine the internal and external factors

Lastly, determining the internal and external factors that affect your business is crucial. Internal factors refer to the workforce in your business operations while external factors are the natural phenomenon affecting economics. So, these factors will help you describe your market performance.

FAQ

What a gap analysis report is used for?

A gap analysis is a type of process that companies use in making comparison on their current performance with their desired, expected performance. This analysis is utilized to determine whether a company is able to reach its expectations and use its resources productively.

What makes a product successful?

A product is successful when it supplies the needs of the customers. Each customer has varying preferences. Usually, people expect standards like great quality, and value from a product. Reaching customers’ expectations can have tremendous satisfaction. If the promotion works well and reaches the branch’s desired market, the product will also be successful.

How do you conduct a skills gap analysis?

Carefully plan your analysis and define your organization’s future goals. Become familiar with the latest and upcoming work trends. Identify key skills necessary for the future. Assess the current skills and search where the gaps are. Then, convert your findings into action.

What is a performance gap example?

An article provided an example that “there can be a performance gap with one particular salesperson who doesn’t hit their target, with an entire sales team who falls short of the goal, or with the sales process itself not responding promptly to requests.”

Andrew Chen, Head of Rider Growth of Uber, once said: “It’s important to leverage the data the same way, whether it’s a strategic or tactical issue: Have a vision for what you are trying to do. Use data to validate and help you navigate that vision and map it down into small enough pieces where you can begin to execute in a data-informed way. Don’t let the shallow analysis of data that happens to be cheap, easy, or fast to collect nudge you off-course in your entrepreneurial pursuits.” So, prepare yourself to transform your business to the next level. Get a gap analysis template today and promote new strategies to reach your goals and objectives. 

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