A business or company build its visibility and existence through a marketing plan. Part of the plan is promoting customer awareness, which is a means of educating customers of the products and services that the business or company offers. What makes customer awareness effective? One customer can tell ten other customers about the company and the products and services that they offer. That is why it is also important to properly inform customers and be extra careful when answering their questions. Customer awareness can be assessed with the use of customer awareness questionnaires.
What Is a Customer Awareness Questionnaire?
Customer awareness questionnaire is a collection of questions used to assess how well a customer or consumer knows about a company, the products and services they offer, as well as the brand they carry. The questionnaire is commonly used when conducting surveys related to customer service or customer care. There are open-ended questions, and there are also multiple-choice questions. Customer awareness questions are asked during a customer survey over the phone, on the internet, or by filling out printable survey forms. If done correctly, the survey will yield valuable data that will aid in marketing.
Customer Awareness Matters
Many companies spend millions on the marketing of their products. They hire influencers and famous personalities just to promote their products and services. These companies also put so much money into sponsoring sports teams or other global brands to gain exposure to more audiences. It’s pretty obvious why customer awareness is such a big deal. That’s because it increases their sales and its more than how much they spent. Of course, that is correct, but you won’t see people rushing to stores after seeing the logo of a car brand on the shirt of a famous soccer player or team.
Customer awareness matters simply because it leaves a mark on a customer’s memory. They won’t buy a car after repeatedly seeing a car commercial on television, but they’ll think of that car brand when they are ready to buy a car. A sports coach who saw a photo of a famous personality wearing the latest shoe model will recall that photo when thinking of the pair of shoes for the entire team. That’s how companies expect customer awareness to work, and that is why it matters.
How to Measure Customer Awareness?
Awareness is important; that’s a marketing fact. However, measuring customer awareness is difficult. Why do you need to measure customer awareness? That is because it’s how you can monitor what marketing strategy works and what doesn’t. Let’s take a look at the different ways of measuring customer awareness below.
Step #1: Conduct surveys.
The fastest way to conduct a customer survey is through email because most consumers are always online nowadays. Ask customers how they heard of your company or if they are familiar with it. Surveys on your website or over the telephone are also acceptable ways. You can use blank survey templates for this step.
Step #2: Check your website’s traffic.
Measuring the traffic created by your website helps you determine if customers are aware of your company or brand. Google Analytics tracks the number of people visiting your website through different means, like organic search, direct search, through social media and referrals, etc.
Step #3: Check search volume data.
You also want to check the volume of searches that your company or brand is getting. Using the appropriate Google tools will help you track if the keyword search volume for your website is increasing.
Step #4: Check social media.
Social networking websites is where you should be if you want to hear natural answers from customers. This is the place where they can freely talk and express how they feel about your company or brand without bias.
4+ Customer Awareness Questionnaire Samples in PDF | DOC
You can access questionnaire samples online to make a customer awareness survey questionnaire that is relevant to what you need. Research and studies have been conducted through the years to boost sales and improve customer satisfaction ratings, which are both goals of marketing and customer service. You may also browse through the samples we have below.
1. Customer Awareness Questionnaire Sample
2. Customer Awareness Questionnaire Template
3. Customer Awareness Questionnaire in PDF
4. Customer Awareness Questionnaire Example
5. Customer Awareness Questionnaire in DOC
Aside from customer awareness questionnares, product survey templates and health and safety questionnaires are also available for other survey needs. Complete your survey materials by using ediatble and print-ready survey forms oneline. You should deifnitely check them out!
55+ Printable Survey Forms
7+ Sample Leadership Self Assessments
8+ Sample Needs Assessment Survey Templates
FREE 10+ Training Needs Assessment Samples
14+ Sample Reference Check Templates
13 Survey Forms
FREE 9+ Sample Health Risk Assessments
8+ Sample Survey Question Templates
10+ Patient Feedback Forms
9+ Sample Event Feedback Forms
10+ Sample Training Evaluation Forms
38+ Survey Forms
8+ Sample Church Survey Templates
5+ Sample Product Survey Templates