Did you know that in 2018, there was a 5.5% growth in the cosmetics industry’s market? Statista reported that its 2019 forecast is 20.1 billion USD. That explains why aside from hair color, hair extension, and other beauty products, consultations, such as makeup consultation, skin consultation, and hair color consultation business, are quite rampant in many countries. However, despite its promising numbers, the industry’s competition can also be very tight. Aside from the price, its services’ quality also plays a vital role in earning the trust of the customers. How? The customers seek the services of the beauty consultants to fix their problems. To fix their problem, you will have to determine its core problem. It allows you to earn the customers’ trust. To accomplish it, you have to rely on the information you have gathered from the clients based on the consultant questionnaire.
What is a Consultant Questionnaire
In general, a questionnaire is a tool that researchers usually use to gather information from their respondents to support their research, such as market research. People from various fields, such as the consultants also use this essential tool to gather the necessary information from the clients. Unlike telephone interviews and other tools that you can use to gather information, a questionnaire, such as a consultant questionnaire, is cheaper. It also requires lesser effort to get the needed information.
Common Types of Questions for a Consultant Questionnaire
In a consultant questionnaire, you can only see two types of questions, namely, close-ended and open-ended questions. Through an open-ended question, you can allow the client to compose his own answer. Meanwhile, through a closed-ended question, the client can choose the responses from the given options. You should also know that there are different types of close-ended questions that you can use in this area, such as the following.
- Dichotomous – In this type of question, the respondent has two options to choose from.
- Nominal-polytomous – You can use this question type if you want to give the respondent more than two unordered options to choose from.
- Ordinal-polytomous – This is similar to nominal-polytomous, except that in this question type, the respondent has more than two ordered options.
10+ Consultant Questionnaire Samples
Now that you know what a consultant questionnaire is let us take at the following questionnaire samples, which you can use as a reference in creating a consultant questionnaire for the client consultation.
1. Consultant Questionnaire Sample
2. Consultant Contractor Review Questionnaire Template
3. Mortgage Consultant Questionnaire Sample
4. Construction Manager Questionnaire Sample
5. Consultant Qualification Questionnaire Template
6. Consultation Questionnaire Sample
7. Internal Control Questionnaire for Consulting Engineers
8. Individual Consultant Due Diligence Questionnaire Sample
9. Computer Consultant Questionnaire Template
10. Consultant Questionnaire in PDF
11. Consulting Services Questionnaire in DOC
Best Practices in Developing a Consultant Questionnaire
Whether you are creating a business consultant questionnaire, fashion consultant questionnaire, management consultant questionnaire, or marketing consultant questionnaire, there several factors that you have to consider when identifying the right questions to include in your consultant questionnaire. Remember the following tips to ensure that you will gather the information that you need for your consultancy services.
1. Include Only the Necessary Questions
First of all, you should remember that you are creating a questionnaire to gather the information for goal attainment, whether it is to solve the client’s problem or to achieve a specific objective. Thus, you have to ensure that every question you include is playing a role in attaining this goal.
2. Avoid Asking Multiple Questions in a Single Sentence
By doing so, the client can focus on a single question, allowing him to judge clearly. If you need to ask connected questions, create a separate line for the other question.
3. Make Your Question Simple and Short
Your client may also have a business to manage. You don’t want to take hold him up with the unnecessarily long questions. Make the question as short and straightforward as possible without omitting its objective. You can do it by double-checking each item that you include in the questionnaire. You will also determine if you can revise the questions in a shorter form. Watch out for the words that you are using.
4. Use the Respondent’s Language
We are not just talking about whether you will use English or Spanish. You also have to watch out with the terms that you will use in stating a question. If it is indispensable, include an elaboration, which will allow the respondent to understand the word.
5. Be Direct
By asking on-point questions, you can prevent possible misunderstandings. It also promotes simplicity and clarity, which can ensure that the respondent understands the questions. As a result, he can provide accurate answers quickly.
6. Test It
Before you let the client take the questionnaire, test the survey first. Let your colleague answer the questionnaire. By doing it, you can determine if there is a problem with the questions that you include in the questionnaire. You may also ask your team’s feedback to improve the way you ask the questions.
7. Arrange Your Questions Logically
To get the best response rate, arrange the items that you are going to ask logically. The questions should begin with the least sensitive matters to the most sensitive ones and from the most general to the most specific. You can also start from factual questions to attitudinal ones.
Beauty consultation is indeed a thriving business sector, along with the increasing sales of beauty products. However, it does not limit to the cosmetics industry. In general, the consulting industry is also striving. In fact, in 2017, the global consulting industry’s expected market is more or less 262 billion US dollars. In this article, we have covered the things that you need to know to create an effective consultant questionnaire. Use this learning by creating a consultant questionnaire for your consultant firm.
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