Every company or organization needs to communicate with people especially if they are trying to launch or promote a new product or brand. If they want to get their message across to these people, they need a communication action plan to strategize on how they are going to deliver their message to their target audience. Making an action plan can be daunting since it is time-consuming and a bit complicated; and if it’s your first time making one, you might think you’re setting yourself up for a disaster. But you don’t have to be intimidated by it. The trick is to know the key elements of making an action plan; and once you’re familiar with it, it’ll be easier for you to do the rest of the work. Read the article to guide you in the process of making a communication action plan with some sample templates you can choose to help you get started.
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What is a Communication Action Plan?
Communication is important in every company or organization’s improvement since it will pave the way to make them and known to a larger group of people which in turn attract new income sources, exposure, or support from various groups of people. Most of them usually communicate with the media since the media has a big following of all kinds of people. When communicating to the media, they usually send their key messages out to let the masses know what their brand or mission is all about.
To do this, planning is an absolute thing to do to make sure to reach their goal of raising awareness in the community. This is where a communication action plan enters to help achieve the goal. To develop a communication plan, refer to the following guideline below:
How to Make a Communication Action Plan
Identify your Target Audience
The first step of making an action plan is to identify who you’re communicating with in the first place. Who do you wanna talk to about something? Which audience are you targeting? You always have a particular audience to communicate with to promote your brand or product. If you know who your target audience is, research more about their certain qualities like their demographics. because this will help you out on honing your goals and objectives later.
Set Your Goals and Objectives
The next part is knowing what goals you want to achieve. To know your goals, you may want to know the reason why you are communicating in the first place and what is your desired outcome from communicating it. A communication plan won’t be possible without a goal; what are you planning for without it? To make sure your plan will be feasible, your goal should be concrete, realistic, and measurable in a certain timeline. To do that, make your objectives. Your objective will help you formulate the actions needed to do to reach your goal. Your objectives must align with your goals.
If your objectives are done, plan your next course of action. Present your tactical plan. Your tactical plan should figure out a solution to these questions: What action will you take? Who is responsible for it? How long the action is due? What tools are needed to carry out the action?
Create Your Key Messages
Figure out your key messages that help describe what you want your audience to know about your organization. You could make around 3-5 key messages. Make sure each statement is around 15 to 20 words long and they must be concise and straight to the point.
Create a Timeline
When you’re done doing the first three steps, you basically figured out what you’re going to do. The next step is to figure out when to do it and how long are you going to do it. Turn your plan into a timeline. Set dates on your calendar on which tactic plan are you supposed to do on what date. This will help you sort your schedule and avoid overlapping previous engagements that could ruin your work schedule.
Evaluate your plan
When you reach this part, you’re almost done with your action plan. The last thing you need to do is evaluate it. Read through it, analyze if they are realistic and doable. If there any gaps that you overlooked. If the plan is measurable enough to evaluate my progress. Whether my plan entails good strategic communication tactics. You have to make some tweaks and adjustments to make sure all your tactics, goals, objectives, and timeline can be evaluated efficiently.
What are the seven Cs of communication?
The seven Cs of communication are: courteous, clear, coherent, concrete, correct, concise, and complete.
What are the three basic purposes of communication?
The three purposes of communicating a message are: informing, persuading, or doing goodwill.
What are the four major functions of communication?
The four functions of communication are: to regulate, to interact socially, to motivate, and to inform.
A communication action plan gives you a structure to make it possible to communicate with your target audience effectively. Through planning, you can save a lot of time and effort later on since you already map out the process that needs to be done and you already know how to do it. If you want to learn more guidelines in making structured plans, click on these sample planning templates and download them now.
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