Wholesaling is the sale of bulk or large quantities of goods to anyone other than the standard consumer. Wholesalers distribute goods and merchandise to industrial, commercial, institutional or other professional business retailers to be distributed further down the chain of trade. These products will then be sold to the end-user or the consumers like us. Wholesale may also refer to businesses and business owners that produce their own produce and directly supply them to retailers and other businesses. Industries such as agriculture and livestock are examples of producers that generally supply products in bulk to manufacturing companies.
Wholesale companies are essential to the economy. They are sort of like the “middle men” of the industry. They purchase large quantities of goods from manufacturers and sell them to retailers and to be sold in smaller quantities. They simplify product, payment, and information flow as they act as intermediaries between the manufacturers who produce the products and the retailers who sell the products to the end-users. Wholesalers often operate from warehouses or industrial areas that is not necessarily designed for walk-in customers. Although it is much more convenient for retailers to load and pick up purchases to be delivered and sold directly to their clients. For a wholesale company to be successful, it is vital to establish a good network of clients that constantly avail your services. Company profiles help establish a good outline of your company that can easily attract prospective clients.
Since wholesalers do not operate in flashy and attractive venues, you have to make sure that your company profile does a lot in terms of advertising and marketing your products. Check out these FREE wholesale company profile samples to help you in drafting and designing a successful company profile.
10+ Wholesale Company Profile Samples
1. Wholesale Company Profile
2. Wholesale Club Company Profile
3. Wholesale Operations Company Profile
4. Wholesale Trading Company Profile
5. Wholesale Retail Company Profile
6. Wholesale Marketing Company Profile
7. Wholesale License Company Profile
8. Wholesale Trade Industry Company Profile
9. Wholesale Company Customer Service Profile
10. Wholesale Travel Company Profile
11. Wholesale Company Profile Form
What Is a Wholesale Company Profile?
Wholesale company profiles act as a detailed overview and introduction to your company. These are used to attract and engage prospective clients and investors to avail the services that you offer. It can contain the history of your company, its values and mission-vision, the products and services that you offer and why you sell these product. A well written company profile can go a long way for the development and success of your company
How to Write a Wholesale Company Profile
- Establish your purpose
Setting a purpose early on for your profile can help you establish the necessary theme and style your profile will have. Company profiles can be used for a variety of purposes ranging from trade reports, marketing initiatives, investment plans, advertising, and website use. The overall purpose of the profile also helps with the coherence and the consistency of the information you are presenting.
- Set a style
After establishing the overall tone of your profile, setting a style tend to be much easier. The style dictates how the information is presented and how much of it will be present. You can opt for a tabulated or bulleted presentation, or you can just do it however you want. Just make sure that the style is consistent throughout and the presentation is in a professional manner.
- Tell a story
Storytelling is a great way to connect and further engage with your readers. Tell them about the beginnings your your company and how it became a part of the industry that it is today. Tell of your achievements and milestones over the years, just don’t flood your profile with endless dates and events, only include the most important ones. It would also help to include your mission-vision statements and values that your company strives for. Overall, a good story should add some much needed flair for your company profile.
- Contact information and address
Make sure to leave your readers your contact information for them to have someplace to reach out for further information and inquiries. Contact numbers, address, and include your website if you have one.
Wholesaling is one step further down the supply chain, right before retailers and after manufacturers. Wholesalers help distribute the manufactured goods in a usually good and organized manner at a much higher price. Besides moving and selling products to retailers, some wholesalers provide other specialized services to clients such as real estate, financing, customer services, and technical advice. Wholesaling is a broad industry that do not usually get the spotlight, but plays a very vital role in the global supply chain.
Is wholesale an industry?
Yes. Wholesale trade is an intermediary sector in the supply chain process. With numerous companies distributing goods from agriculture to information, it has become a massive industry.
Is Amazon a wholesaler?
Amazon.com is not a wholesaler but an online retailer. Amazon and other retailers make profit by selling products in small quantities with a markup.
How big is the wholesale industry?
The wholesale distribution industry includes around 480,00 establishments with combined sales of about $8.7 trillion, and that just in the US!
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