Needless to say, profit is the bloodline of a business. Therefore, selling products is a must to keep your company alive. With that said, you will need a marketing plan that can make your company generate profit. Luckily, you are on our page. In this article, we have prepared a list of Microsoft Word marketing plans that you can incorporate into your business plan, may it be a digital marketing plan or interior design business plan. We have also included instructions on creating a smart marketing plan and other things that you need to know before creating one.
FREE 15+ Microsoft Word Marketing Plan Samples
1. Tactical Marketing Plan Template
2. Step Marketing Plan Sample
3. Sample Segmentation Marketing Plan
4. Personal Marketing Plan Template
5. Digital Marketing Plan Sample
6. Cover Page Marketing Plan Sample
7. Sample Hotel Marketing Planner
8. Sample Calendar Marketing Plan
9. Simple Marketing Plan Template
10. Free Modern Construction Marketing Plan
11. Free Basic IT Marketing Plan
12. Marketing Plan Template
13. Sample Marketing Plan Template
14. Sample Marketing Plan
15. Sample Marketing Plan Outline
16. Personal Career Marketing Plan
What Is a Marketing Plan?
A marketing plan is a part of a business plan that outlines the activities or action plans involved to achieve your business’ marketing goals, such as advertising and marketing activities. During a marketing plan, your objectives as a business leader may include acquiring market share, promoting customer awareness, and building an image or a reputation. These goals, however, leads to one thing – business growth.
How to Create a Marketing Plan?
According to Statista, the global digital advertising revenue in video format points to reach 23.06 billion U.S. dollars in 2023. What’s in it for you? If a business is good, its products’ prices may increase. If that’s the case, you don’t want to spend money on something that you are not sure will work. Therefore, you need to create a marketing plan that will allow you to achieve your marketing goals, which we will discuss in this section.
Step 1: Understand Your Business Environment
Begin your market planning by understanding what your getting yourself into. Determine your weaknesses and strengths by conducting a SWOT analysis. Additionally, this analysis will allow you to know the opportunities and threats to your business, making this step a smart way to start a market planning. Conducting a competitor’s analysis will also contribute a great advantage to your plan as it allows you to know more about your competitors.
Step 2: Know Your Customers
Of course, you need customers to keep your company going. Thus, you need to know who will buy your products. Initiate this step by conducting market research. By doing it, you can gather more information about your target market and allow you to understand what they need. Once you have the necessary data, create a customer’s persona. A customer’s persona will include demographic information, such as gender and income. It will also include psychographic information, such as the factors that will drive the customers to buy a product and the problems that experience that your products or services can solve.
Step 3: List Down SMART Goals
How can you say that a goal is smart? Smart goals are specific, measurable, attainable, relevant, and time-bound. By following this concept, you can ensure that your goal is not achievable. Increasing 10% sales for the upcoming month is an excellent example of a smart goal. With the proper actions, this goal is possible. Take note, however, that your goal should base on the current business environment and its market.
Step 4: Create and Analyze Your Marketing Strategy
At this point, you already have a great understanding of your business environment and market, making it easy to analyze your goals and other data that you gathered in the previous steps to create a marketing strategy. This strategy should include a list of strategic action plans and marketing channels that will help you achieve your marketing goals.
Step 5: Set the Marketing Budget
At this point, you should already have outlined the steps that you need to execute to achieve your marketing goals. In this step, determine the costs of each item that you listed. It may include marketing communications, personnel salaries, space costs, etc. To do it, you need to create a marketing budget.
What are the items that you need to include in your marketing plan?
To ensure that you don’t miss any item in your marketing plan, we recommend that you choose any Microsoft Word marketing plan template that we collated in this article. However, if you intend on writing one from scratch, it should include the following:
What are the marketing channels?
Marketing channels refer to the organizations, people, and activities that need to involve to deliver the product from a manufacturer to the end-user or the consumer. To know more about it, read our article about distribution channel management.
What is a marketing strategy?
Through a marketing strategy, you can create a long-term game plan for your business that will allow you to get a viable advantage over your competitors. This plan will undoubtedly serve you well because it will let you get a better understanding of your customers’ needs and wants.
Marketing indeed plays a big role in growing your business. Therefore, you need to exert effort and time to plan it strategically. We hope that in this article, we have given you enough nudge to put your idea into action by creating a marketing plan.
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