Planning is an essential process in every business or organization. It involves creating strategies and goals in order to achieve them. For example, a business plan is a document that contains the goals and strategies that a business or company will have to do to be able to accomplish the organization’s goals.

Every business has to have strategic planning to ensure that everyone in the company is on the same page and has a common goal. If you need a marketing plan for your business, the samples and templates that you will find on this page will be useful to you.

Marketing Plan for Small Business

File Format
  • Google Docs
  • MS Word
  • Pages

Size: A4, US


What Is a Marketing Plan?

A marketing plan is a document that outlines a company’s marketing strategies. Advertising and marketing is an important process in every business in order to effectively sell their products to the appropriate market. Creating a marketing plan involves gathering data or information and researching about the costs, procedures, formulating goals, and determining the target audience for the company’s products and services. For a company to be able to grow and expand, creating an effective marketing plan is a necessary step. A business plan template can be useful in helping you create one for your business.

Why Do You Need a Marketing Plan in Business?

One of the main purposes of a marketing plan in business is for the company to have a detailed list of the steps needed to be done in order to achieve the marketing goals of the business. Plan templates in Excel are also available on this page should you need that type specifically. The reasons why you need a marketing plan in business are as follows:

  • Through a marketing plan, businesses will be able to identify their target market for the products and services that they offer.
  • Businesses will be able to effectively plan how they want to market their products and services.

What Should You Include in Your Business Marketing Plan?

Here are the basic elements that should be included in your business marketing plan. If you need help in creating one, our plan templates in Word will be useful to you.

  • Product – a business marketing plan should include a detailed description of the various products and services that your company offers to consumers.
  • Price – the price of the goods and services that you offer should be specified in your marketing plan.
  • Place – understanding the right place to market your products is essential.
  • Promotion – identify the steps and also the mediums where you will promote your products whether it is through the television, radio, newspaper, and the Internet.

Key Components of a Marketing Plan

  • Market Research – it is important for a business to do research on the market size, buying habits of consumers, etc.
  • Target Audience – identifying the target market for the products and services that you offer is necessary.
  • Competitive Analysis – businesses also need to research about their competitors.
  • Market Strategy – indicate the marketing strategies that you will be implementing in your business in order to achieve your goals.
  • Budget – determine and allocate the costs that you will need to market your products and services.

A plan template in PDF is available on this page should you need help in outlining your document.

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