An executive summary is a document that is attached to in business plans, in research papers and in project proposals to name a few. The same thing goes for marketing, especially in digital marketing which is the main topic of our article today. Digital marketing is one form of marketing campaign that companies are using, more so presently since a lot of potential customers are using digital devices such as mobile phones, laptop, tablets and computers. A well executed digital marketing executive summary for a whatever relevant purpose, can help get your reader’s attention and in some cases would be important to catch any investors or clients should they wish to invest in this endeavor. Continue reading more about this, and don’t forget to check out our free digital marketing executive summary samples below:
10+ Digital Marketing Executive Summary Samples
1. Digital Marketing Analytics Executive Summary
2. Digital Marketing Executive Summary
3. Digital Marketing Trends Executive Summary
4. Digital Marketing Plan Executive Summary
5. Digital Marketing Competition Executive Summary
6. Digital Marketing Evaluation Executive Summary
7. Digital Marketing Age Executive Summary
8. Digital Marketing Specialization Executive Summary
9. Annual Digital Marketing Executive Summary
10. Digital Marketing Strategy Executive Summary
11. Digital Marketing Analysis Executive Summary
What Is a Digital Marketing Executive Summary?
Presently, a lot of companies are finding new channels to market their products or services. Most especially if the competition is stiff and challenging. Digital marketing has become an important part of any marketing strategy, in fact there are some companies out there whose main line of business is digital marketing. With this being said, promoting digital marketing to the management requires a efficient persuasion through a well executed digital marketing executive summary. This summary contains a short statement that addresses the problem or proposal detailed in the attached documents, and features background information, a concise digital marketing analysis and a conclusion. It is a sort of initial sales pitch which centers around the benefits of using digital marketing.
How To Write a Digital Marketing Executive Summary?
As mentioned before, an executive summary can vary depending on the document they’re attached to. The executive summary of your digital marketing should provide a brief synopsis of your entire digital marketing strategy. It should include highlights from each section of the rest of the document. So, when writing an executive summary here are the guidelines to make sure you to make it as effective and relevant as possible.
This section should give the readers a brief explanation of the digital marketing proposal, the purpose of your digital marketing plan and the key benefits to potential customers. Keep the introduction simple, short and direct.
II. Business Environment
Describe the placement of digital marketing in your specific business environment. Identify the marketplace and industry sectors in which a digital marketing can be adapted and the main trends that affects them.
III. Key Issues
By conducting situation analysis, identify the key issues that needs to be addressed when introducing digital marketing in the mix.
IV. Key Objectives
Set out the key objectives of your digital marketing strategy, which are:
- Retention: this enables you to establish customer engagement.
- Awareness: the audience you aim to reach
- Consideration: assessment of the product or services that meets to brand needs
Define the different digital strategies and tactics you will be incorporating once you launch the proposal. Examples of these are the use of social media, email and content marketing, mobile marketing, pay per click and other forms that requires the use of digital devices and the internet.
Include your projected outcome and expected return of investment. Clearly define key financial information related to short-term and long-term digital marketing activities. Provide line-by-line budget details for individual activities and related metrics to determine their success.
Why Is Digital Marketing Important?
Digital marketing is important especially in this day and age because by using this particular marketing campaign, you are able reach a wide extent of audience at a minimal cost or sometimes for free. You get to know your audience and allow them to know you personally which can help to create brand loyalty.
Is Digital Marketing Effective?
As more people do their shopping online, the online marketplace has become increasingly more digital as technology continues to evolve. Where there is a demand there is a supply, so presently companies has to make use of this trend through their digital marketing efforts. Which has proven quite effective due to the increase of online sales in products.
What Are the Forms of Digital Marketing?
These are categorize as Search Engine Optimization, Pay-per-Click, Social Media Marketing, Content Marketing, Email Marketing, Mobile Marketing, Marketing Analytics.
Because of the convenience and the present situation the world is facing today, online purchasing has been surging over the years. There is less hassle in buying online, and practically every company has developed ways to make it more and more convenient for customers to make their purchases. To ride on this trend, an effective digital marketing executive summary is a great start to molding your digital marketing plans into reality.
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